The majority of Bloggers are ecstatic when they receive a comment on their blog post because it rarely happens. After countless attempts to increase their readership fails, most bloggers assumed that maybe people aren't interested in what they have to say. Even though this assertion might be true for some bloggers, a paucity of visitors doesn't necessarily mean you are producing poor content.
The cause of the problem usually lies in the methods the bloggers are using to promote their blogs. Below are a few techniques that people are using get target visitors to their blogs.
SEO -a few years ago, if your blog was optimized for search engines, you had a great advantage over most blogs. Unfortunately today, with numerous SEO-friendly platforms like Wordpress, Blogger, Drupal or Joomla; anybody can obtain an SEO-friendly blog in a few seconds.
Therefore, focusing on SEO alone will not automatically yield traffic, it is a very time-consuming process.
Social Media - A lot of people have shifted their focus from SEO to social media sites like Facebook, Twitter, and various forums to increase traffic to their blogs. The problem with that strategy is that those platforms were not created as a means for people to promote their blogs. Consequently, most bloggers, who rely on social media for marketing, always end up spamming people. Furthermore, some participate in social sharing communities like Reddit and StumbleUpon in the hope of going viral someday. But the truth is they have more chances of getting strike by lighting then going viral. Nevertheless, social media can be a good source of traffic if used properly but the odds of succeeding are very small.
List Building - Virtually everyone agrees that the more subscribers you have on your mailing list, the more visitors you can attract to your blog.
Traffic Exchange and Safelist - First of all, no blogger should use these tactics if they are part of Google AdSense or any other ad serving application because they are strongly forbidden. Second of all, most people who use these services are only concern about advertising their product. In order words, they could care less about your blog or the service you have to offer.
Guest blogging - This is by far the most effective method to build credibility, gain publicity and increase traffic to your blog. However, while this tactic is very effective, it is very difficult to persuade a popular blogger to post your content on the blog especially if you're a newbie or unknown.