As the first brand ambassador of Uber Eats, Alia Bhatt's appointment will lay the foundation for a host of brand-interventions.

Uber Eats announced that it is appointing Bollywood actor Alia Bhatt as its first-ever brand ambassador. This makes India the first Uber Eats' market to have a brand ambassador

"She (Alia) is known for her unique style and agility as an actor - the same qualities are an integral part of Uber Eats DNA; thus making her the perfect fit to represent our brand in India. We are thrilled to have her on board, as we stay focused on building and strengthening our presence in India," said Bhavik Rathod, Head of Uber Eats India and South Asia.

In a statement, Uber Eats said that this partnership with Alia Bhatt will lay the foundation for a host of brand-interventions in the following year.

"My work hours and plans keep changing, so the freedom and flexibility to get what I'm craving for whenever I want, right at the tap of a button, almost seems magical. I am delighted to be associated with a young, innovative and energetic brand like Uber Eats and I look forward to all the excitement that's in store with the partnership," said 25-year-old Alia Bhatt.

Launched in May 2017, Uber Eats has already marked its presence in 37 Indian cities. The company recognises the appetite for food delivery in India and in the last one and a half years, it has emerged to be one of the fastest growing food delivery applications.

This October, Uber Eats entered the virtual restaurant space with Cafe Coffee Day with a menu that focusses on home-style meals. Starting with 10 cafes in Bengaluru, it will soon expand to CCD's 1,700 restaurants on the basis of user behaviour and order patterns.

According to The Information Magazine, the company's global revenue between January and April this year was $1.5 billion.