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All You Need to Know About LinkedIn Publishing

Important LinkedIn publishing tips

LinkedIn’s new Publishing platform has opened the floodgates to a world of content. However, despite its great marketing potential, to make the best out of this Linkedin publishing platform, there are some things you must know.

Today, we will sharing with you some tips to help you reach more audience and get the exposure you crave. So grab a chair and let’s dive into the information.

Linking publishing 101:

  • Have the right title length

To get the most number of views, you need to make sure that your titles are a certain length. Titles between 40-49 characters seem to hit the right spot.

  • Make your posts visual

As a general rule, you should have at least one image in your LinkedIn post. However, it seems that the more images you have, the merrier! Actually, including 8 images in each post is best for comments, shares, likes and views.

Bonus tip: Make sure that one of those images is right at the top of your post. 

See Also: The Secrets to Generating leads on LinkedIn

  • Avoid adding multimedia

Although LinkedIn allows you to include multimedia assets such as Youtube, Vimeo and SlideShare, try avoiding them. Adding multimedia to your posts can actually lower the number of your post views.

  • Use list-style & how-to headlines

As you know, the headline you choose can make or break your post. This applies to Linkedin Publishing as well. So far, the most effective headlines on LinkedIn were the ones with list and how-to headlines. Moreover, avoid writing posts with question headlines.

  • Divide your post the right way

The easier and more digestible your post is, the more people are going to view it. This is why you should use headings to break down your post and make it more readable. 5 is the optimum number of headings to use for your LinkedIn posts.

See Also: 7 Essential Tips for the Right LinkedIn Profile Picture!

  • Write long-form content

Unlike Facebook, readers on LinkedIn like reading long-form content. So on average, the longer your post, the better. If you want your post to get views, likes and comments, aim to write posts that are 1,900 – 2,000 words long.

  • Go for neutral posts

When you write a post with a language reflecting a positive sentiment, you will get many LinkedIn shares and likes, However, posting neutral posts will get you more comments and post views. So try to keep sentiments at bay and use a neutral tone whenever possible.

  • Make your content easy to read

Use the Flesch Kincaid readability test to ensure that your posts get more LinkedIn views, likes and shares. The standard difficulty score is easy with a readability score 80 to 89. Make sure you stick to it.

  • Promote, promote, promote!

Just as you promote articles on your blog, you should also promote the posts you publish on LinkedIn as well. Moreover, try adhering to the 80/20 rule: spend 20% of your time writing your content and 80% promoting it.

  • Aim for post likes

The more LinkedIn likes you get on your posts, the more shares, views and comments you will get. So add a call-to-action button at the beginning of your posts to encourage people to like it.

What other LinkedIn publishing tips can you share with our readers? Please add them in the comment section below. Also, don’t forget to like and share our post to let us know you’ve enjoyed it!

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All You Need to Know About LinkedIn Publishing


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