How to establish a powerful brand identity

Many small business owners out there underestimate the power of having a powerful brand identity. They create a logo and think that their work is done. However, in reality, marketing your business requires much more time, effort and dedication.

So how do you share your brand’s vision while leaving a lasting impression on your customers? It’s all about establishing a comprehensive brand identity. Here are some tips to help you achieve that.

Tips for establishing your brand identity:

• Create a powerful logo

Your logo is a very crucial part of your brand identity. Actually, it is the core of your business’ identity and it can break or make your image. This is why your logo needs to be both unique and memorable. It also should look good no matter where you display it. Moreover, it should be simple enough for your customers to recall yet powerful enough to stick in their memories.

Now your logo does not really need to show what your business does. However, it need to be a symbol for the products/services you offer.

• Pay attention to typography

Looking to give your brand that extra polish? Make sure that you go for a professional typeface. To do that, you must do your homework well and research resources such as LinoType and MyFonts to find a quality and matching typeface that will work for your business. Furthermore, try to take clues from your logo, industry and your company’s personality to find the right font for your brand.

Remember this: all elements you choose need to be in harmony with each other.

See Also: Strategic Steps for Improving Your Branding Strategy

• Go for the right colors

The colors you choose for your brand are very important. They play a role in helping your customers recall your brand, distinguish it from competitors and can also invoke the emotional appeal you need to create brand loyalty. So try to choose colors that fit with your brand’s overall image. Moreover, try learning a bit more about the psychology of colors and how they can influence your potential customers.

Usually, you will need three main primary colors to create your brand identity. However, you can always add more secondary colors and shades to keep things fresh and interesting.

• Have a consistent visual style

Once you have created your logo and chosen which colors you want, it’s time to think of how to tie them all up visually. The more consistent and seamless your visual style is, the stronger your brand’s overall identity will be. So focus on the images you want to use for your website, blog and social media channels. Moreover, pay attention to the lighting of your photographs, their colors and style.

See Also: Essential Steps for Launching Your Own Startup

• Decide on your brand’s voice

What is your brand’s voice? What type of personality does it have? How do you want your customers to perceive it? You need to answer these 3 questions in order to successfully market your company and brand. So take the time to establish your brand’s voice and make sure that it is authentic, powerful and that it reinforces the image you have for your business.

What other tips can you offer our readers for building a strong brand identity? Share with us your thoughts, tips and expertise in the comment section below. 

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