Today, let’s start from where we left off yesterday.
- Whole Marketing.
The whole Marketing was put forward by Philip Kotler. He thinks, “the magnesium oxide enterprises’ marketing activity should include all important actors forms external and internal environments. That is magnesium oxide supplier, distribution partner, ultimate customer, office clerk, finance company, government, ally, competitor, news media and general public. The core idea is cooperation.” the whole market includes supplier marketing, distributor marketing, ultimate customer marketing, staff marketing, ally marketing, finance company marketing, mass marketing, government marketing and media marketing.
- Green Marketing
The green marketing is to thaw environmental protection and ecological balance idea into enterprises’ marketing management. It demands the magnesium oxide manufacturer generate strategies combine with consumer demand, enterprises benefits and environmental protection. The largest character is to take into full considered environmental protection problem. It reflects a strong sense of social responsibility.
- Relationship Marketing
The relationship marketing take to manage the relation between enterprise and market as the starting point. The core idea is to establish and develop good relations with customers. The relationship marketing thinks, “in order to establish beneficial and harmonious commercial relations, it need set up trusting relationships between customers and enterprises.”
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