Why does healthcare require technology? Well, technology has turned out to be the driving force behind the improvements in the healthcare industry. When you look at the recent innovations, it all makes complete sense.
Technology in the healthcare industry has bought far more transformations than any other source ever has. Through technology, the healthcare industry provides better and more accessible treatment and improved care and efficiency. Technology has also turned out to improve healthcare and disease control globally.
The Major Technology Transformations Physicians are taking up
1. Med Scribing turning to VirtualRecognizing and entering information into electronic health records [EHRs] has always been an exhausting task. It takes a personal assistant and separate maintenance. Alexa might be the best in the market for personal digital assistants. Who is the best for virtual scribing? Cerner corporation is now in the process of working with Amazon Transcribe Medical to develop a virtual scrib. It can capture doctor-patient interaction and directly integrate them into the EHR.
Virtual scribing makes a physician's task an easier one. Physicians do not need to spend an extra amount of time on electronic health records, as it can take place during the doctor-patient interaction.
2. Adoption of Artificial Intelligence
When thinking of all the things that can leave more time for procedures and results, AI is the right solution. It is proven that Physicians using AI spend lesser time on writing reports and more time on consulting. AI has also been a great source when it came to future disease and illness possibilities. Physicians view artificial intelligence as a way to improve health outcomes while reducing costs and improving a patient's experience.
Artificial intelligence has led more than 50% of the Physicians investing in it for better services. A recent survey said Physicians spend more time with their patients as artificial intelligence handles the majority of their administrative tasks.
3. The World of Chatbots
We look at Chatbots like they are only being using in a corporate world or for high-end technological services. Little did anyone know Chatbots would make an enormous impression in the healthcare industry too. Physicians are still at the heart of this process, as it is for physicians that these Chatbots are beneficial to.
· Informative Chatbots
· Conversations Chatbots
· Prescriptive Chatbots
Informative Chatbots: These Chatbots often provide users with important information, in pop-ups, notifications, and breaking stories.
For example: if you are reading about alcohol addiction and withdrawal, you can get a notification with, “do you need help with alcohol addiction and withdrawal? Speak with our healthcare professionals".
Conversational Chatbots: Conversational Chatbots respond to the users' intent. These Chatbots have different levels of maturity for the various questions asked by the user.
Prescriptive Chatbots: Prescriptive Chatbots are to provide pre-designed health assistance. Its core projection is at mental health patients. Through prescriptive Chatbots, they can treat themselves by reshaping their behavior thought patterns.
4. The Arrival of Virtual Telehealth
Virtual telehealth is growing popular among physicians in 2020. Physicians can now see patients at home without having to go there. It offers Physicians with greater flexibility and saves time on the road.
5. Automated Follow-up
Patient no-shows can cost physicians $150 billion a year. It also leads to poor outcomes and missed opportunities. To solve this problem in 2020, medical professionals and offices are seeking out next-gen technology.
Physicians are looking for a platform that integrates with the EHR to provide real-time, simple rescheduling and communication with patients that can sync back to office appointment systems, and provide the opportunity for an automated outreach.
6. VR Improving the Healthcare Experience
Virtual reality did not just take the entertainment world by storm but has set foot on healthcare too. Physicians have been using virtual reality to treat anxiety, phobias, and severe pain according to a report by Global Industry Analysts. It can help to improve the patient experience with a doctor.
7. Shifting to the Cloud
The cloud has helped moving data and record systems to reduce costs and address resource constraints. Cloud-based systems enable physicians to access a large amount of data in no time. With enhanced security facilities with cloud-based providers, physicians are turning to it more.
What is next in marketing to a Physician?
Now that we know the power physicians carry. Let us dive deep into how to connect with them. Now it would not just be medical device manufacturers or pharmaceuticals that want to get in touch with physicians. Advanced technology providers, technology service providers, and much more have found opportunities in marketing to physicians. The opportunities that physicians provide are across a multitude of industries and businesses.
But what is the Best Way to Market to them more Effectively?
ü The first point is, now organizations can access Physician Databases with relevant information from reliable data solutions.
ü 73% of Physicians prefer to be connected through email
ü Now that you have got two-point sought out, the third one would be to launch a well-planned email marketing campaign to reach these physicians.
ü An informative and education email campaign can get your message through to millions of physicians instantaneously
Wrapping it up:
With the rising number of physician requirements in the USA due to the Baby-Boomers, their demand never seems to fall. There are 985,026 in the USA right now. It is still known as a smaller number because of the high demand.
Though the future is about to face a shortage in the number of physicians, technology adoption makes up for all the loss. The number of Physicians in the next five years has been estimated to increase by 16%, even though the USA needs more of them, this number is not going to drop shortly.
This reason is why their requirements never end, and their buying power is at its pinnacle. For businesses striving to sell their product and service in the healthcare industry, there is a greater chance of making a sale when going through a physician.