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Benefits of Data Cleansing

Data Cleansing benefits are infinite and can greatly impact your marketing activities. The benefits can eliminate the chance that you’re targeting wrong Addresses, customers that may have died or opted out of receiving promotional materials. For example, the benefits of cleansing a mailing list with addresses and contacts includes removing duplicate records, removal of wrong addresses, mapping contact information correctly, will save you time, money and potential consumer issues. Here is a list of services that can help you reap the benefits of data cleansing:

Privacy Services / DNC (Do-Not-Call) Suppression

Suppressing records against the National FTC Do-Not-Call file, various state Do-Not-Call lists, the DMA Telephone Preference Service (TPS) file and the DMA Pander file ensures that your marketing efforts conform to all Federal and State legislation.

Deceased Suppression

Sending direct mail to the recently deceased adds insult to injury for the remaining members of a household. For others, it can create active hostility toward your company. This process allows you to identify and remove the records of deceased individuals from your database.

NCOALink® – 18 Month or 48 Month Update

NCOALink identifies changes of address on both business and consumer records, saving you printing and postage costs.


Duplicate names on your customer file are a source of confusion and a waste of marketing dollars. This process can clean up your database based on individual names, addresses, phone numbers and more. Not only can this process identify and delete duplicate records from one file, it can find duplicates and perform deletion processing across multiple files simultaneously.


CASS processed addresses verifies whether or not an address is an actual valid address.

Just how clean is your data? Identify where your data requires attention, allowing you to choose which areas to improve.

Get Free Email Append Test from AverickMedia


LACSLink corrects address lists for areas that have undergone permanent address conversion. The LACSLink database consists of address conversions that the USPS® has obtained and verified, primarily a result of 911 address conversions.

DSF2® / DPV®

Using an EXACT address database from the USPS, DSF2 verifies whether or not an address is an actual valid address.

Address Element Correction

This process takes addresses and adds the address element(s) to make them deliverable addresses.

Stop wasting your marketing efforts and budget on inaccurate or obsolete data. Start utilizing data cleansing services to ensure your data is accurate and up-to-date. Contact us today with questions you may have on data cleansing or other email and list related services!

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This post first appeared on Deceased Suppression Service, please read the originial post: here

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Benefits of Data Cleansing


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