2017-04-19 17:36
Email remains a vital piece of contact information across all organizations and, in order to have a successful email campaign, deliverability is key. Ensuring email addresses are accurate al… Read More
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Deceased Suppression Service Blog
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2017-03-07 16:58
Your direct mail campaign will be more successful when you start with an accurate mailing list. Work with your internal data management team, mail service provider or Canada Post to clean yo… Read More
2017-02-28 15:29
Most sports fans cringe when they hear the words “performance enhancing substance.” Our minds immediately jump to individuals and teams which we consider to be “cheaters.&r&hell…Read More
2017-02-06 19:06
Your mailing list is the lifeblood of your marketing efforts. How much time do you spend maintaining it? Many customers invest in data cleansing when they buy a new list, but this is not som… Read More
2017-01-30 19:39
Data cleansing benefits are infinite and can greatly impact your marketing activities. The benefits can eliminate the chance that you’re targeting wrong addresses, customers that may h… Read More
2017-01-16 20:13
Any organisation which directly promotes its products or services to its customers or prospects using a rented mailing list will know that one of the most embarrassing, insensitive and costl… Read More
2017-01-09 19:31
It’s been said that there are only two guarantees in life: death and taxes. While the latter isn’t much of an issue for 501(c)(3)s, the former definitely is. According to one stu… Read More
2017-01-03 18:34
Some 20 years ago, Rob Edwards (CEO of ADMA at the time) was featured in Australian Database Marketing Magazine. In the article, he says that Australia’s ability to keep databases curr… Read More
2016-12-16 20:24
Around 1.5 million people move house each year and over 500,000 people unfortunately pass away. This level of constant change can lead to data decaying at rates of over 30% per year for some… Read More
2016-12-05 18:26
Email marketers spend a lot of time creating lists. Lists by persona, lists by sub-persona, by lifecycle stage, by topic of recent conversion, by number of times they’ve viewed a webpa… Read More
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