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Morning Consult’s Most Admired Employers Gives an Unprecedented
Look Into the Companies Americans Would Most Be Proud to Work For

Plus: How Men & Women Differ; Baby Boomers vs. Millennials;  The Political Divide

(June 12, 2017) – Morning Consult, a media and technology company, today unveiled the Most Admired Employers in America. The rankings use more than 220,000 survey responses to provide an unprecedented look at which companies Americans would be most proud to work for.

SEE THE FULL RANKINGS HERE

Highlights from Morning Consult’s Most Admired Employers 2017:

Top 10: 1) Google 2) Walt Disney 3) Amazon 4) Apple 5) Microsoft 6) Harley-Davidson 7) Tesla Motors 8) BMW 9) UPS 10) Hershey | Plus: Here’s the top 30

State of the Workplace Poll:
In a special State of the Workplace Poll (methodology below), Morning Consult asked Americans to reveal their thoughts on finding jobs, leaving jobs and what’s most important to them when looking for an employer. Half of respondents said they were proud to work for their current employer, while only 12 percent said they were not.

How Men & Women Differ:
While men and women both ranked Google as their No. 1 company they would be most proud to work for, there are some gender differences play into some well-worn stereotypes. Men had more mechanical and tech companies, such as Tesla, Sony, Intel and BMW, in their list. Women had content-heavy Netflix and Barnes and Noble and candy company Hershey in their top 10. See the full list here.

Additionally, men and women are different when it comes to what they look for in a job (see full poll here):

Maternity/Paternity Leave: 44 percent of women said  maternity/paternity leave was very important for them, while only 14 points higher in importance than men, the largest gap for any item tested.
Career Advancement Opportunities: When asked the most important factor besides salary, men were more likely to be interested in career advancement opportunities (11 percent of men compared to 5 percent of women).
Benefits More Important to Women: While benefits (health, dental, 401k) were ranked as the No. 1 consideration for both men and women after salary, women were 9 points more likely than men to choose benefits.
How Generations Differ:
Google, Amazon, Apple, YouTube and Netflix were some of the most widely admired companies among millennials. Older respondents held more positive views about legacy companies such as Harley Davidson, Lockheed Martin, Boeing and John Deere. See the full list here.

Additionally, millennials differ from their older counterparts when it comes to what they look for in a job (see full poll here):

When asked the most important factor besides salary, millennials were most likely to rank job stability, while benefits were most important to Gen Xers and baby boomers.
Millennials were also more interested in a job that would help them give back. Nine percent of millennials ranked it as their No. 1 one consideration outside of salary, while 6 percent of baby boomers and 5 percent of Gen Xers said the same.
The Political Divide:
Democrats had expensive car and tech companies such as Tesla, BMW and IBM in their top 10 list, while Republicans had manufacturing brands like John Deere, Lockheed Martin and Boeing. See the full list here.

Morning Consult’s Most Admired Employers is now available at: http://ift.tt/2tcxj5N

Morning Consult has quickly emerged as a leader in the brand reporting and market research space through its daily Morning Consult Brands email briefing and its brand research technology platform, Brand Intelligence . Most recently, the company released two highly-cited reports on the controversial Pepsi-Kendall Jenner advertisement and how the United Airlines scandal could affect its bottom line.

Morning Consult Brand Intelligence: For reporters covering consumer-facing companies, Morning Consult can provide detailed survey research to supplement your work. On a daily basis, our Brand Intelligence platform is tracking America’s largest companies on metrics including: favorability, buzz, community-impact, purchase-intent, name recognition and more. Reach out to learn more: [email protected]

Any citations should be credited and linked back to Morning Consult. Questions or requests can be directed to [email protected] or 763-234-7431.

Full methodology for the rankings and the special state of the workplace poll is available below.

Methodology:
Morning Consult’s Most Admired Employers 2017 was completed using 221,868 interviews with U.S. adults 18+ across the United States. Between 11,000-55,000 adults rated each company between January and May 2017.  Respondents were asked if they would be proud to work for a company. They could check “yes” or leave the response blank. Results have a margin of error of plus or minus 0.5-1.0 percentage point.

Companies were ranked by the percentage of people who said they would be proud to work there. Ties were broken based on how well a company performed in Morning Consult’s Most Loved Brands.

State of the Workplace Poll:
Morning Consult conducted a State of the Workplace poll from May 23-25, 2017, among a national sample of 2,182 adults, asking about people’s job satisfaction and what they look for in an employer. The interviews were conducted online and the data were weighted to approximate a target sample of Americans based on age, race/ethnicity, gender, educational attainment, and region. Results from the full survey have a margin of error of plus or minus 2 percentage points.

June 13, 2017 at 01:19PM

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