2017-12-01 16:02
Data cleansing is hard to do, hard to maintain, and hard to know where to start. There seem to always be errors, dupes, or format inconsistencies. One of the most challenging aspects of data… Read More
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Email Validation And Cleansing Blog
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invalid email addresses
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2017-11-02 17:35
Just as you spring clean your house every year to declutter unnecessary things; the same goes with your email list database as well, isn’t it?
Email lists decay by 20%-22% every year a… Read More
2017-10-02 17:21
Before implementing data cleaning, it’s important to look at the big picture, otherwise you may drown in a mess of old, inaccurate contact data. What are your goals and expectations? H… Read More
2017-09-18 19:29
Email verification and email list cleaning has many benefits. Users who regularly use an email verifier or validation service experience lower bounce rates, increased conversion, increased e… Read More
2017-07-13 19:52
A crowd of people gathered around a cornerstone of a building in Brooklyn. They could barely contain their excitement that October day in 2014.
A time capsule from 1950 was about to be opene… Read More
2017-06-20 20:22
Data cleansing is hard to do, hard to maintain, hard to know where to start. There seem to always be errors, dupes, or format inconsistencies. One of the most challenging aspects of data cle… Read More
2017-06-16 17:39
If I were to ask every email marketing professional his or her top headache-inducing challenge, I’m willing to bet it would have something to do with email deliverability.
In 2014, Mar… Read More
2017-04-19 17:29
Email verification solution helps marketers purge invalid email addresses, reducing bounce rate by up to 98% and improving email deliverability.
New York, NY and Charlotte, NC: Return Path a… Read More
2017-04-03 17:14
There is only one drawback to data-driven marketing: It requires conclusive, comprehensive data to be effective. While this may seem obvious, some brands continue to make important decisions… Read More
2017-03-07 15:58
It is necessary for organizations to have an updated database, both for ensuring efficient contact with their customers and maintaining compliance standards. Data Cleansing or data scrubbing… Read More
2017-02-28 15:20
One area in which email marketing experts are in agreement is the importance of maintaining a clean email list. As Dan Forootan relates, keeping your list clean, without duplications and inc… Read More
2017-02-06 18:50
There’s an old saying about data and data quality: Garbage in and garbage out. It still holds true, as long as there have been databases. Data quality is essential. Nothing can undermi… Read More
2017-01-30 19:27
One of the most difficult aspects of list cleansing isn’t always the drop in numbers — it’s convincing senior leadership why it’s necessary. During MarketingSherpa Em… Read More
2017-01-23 20:16
A recent survey suggests a significant disconnect in many organizations between the people creating data and those managing it. The IT department is usually held responsible for maintaining… Read More
2017-01-16 20:02
If you’re a regular reader of CrazyEgg, you already know the importance of building an email prospect list. But, did you know your list needs cleaning occasionally? It’s true, a… Read More
2017-01-09 18:59
Marketing data is one of the most valuable assets a company holds. Leads and customer information help you target groups most likely to purchase your products. This data gives you a tool to… Read More
2017-01-03 18:13
To understand delivery rates and how email list cleaning services can help make a bigger difference in delivery, you first need to know what category of email marketing hat you fall into. Th… Read More
2016-12-16 19:45
Once you’ve acquired email addresses and perfected your unsubscribe and opt-out process, there are a number of other activities that you’ll want to ensure are happening in order… Read More
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