2022-01-10 05:33
You can obtain geographic data by marketing your products and services to customers in a specific region using InfoGlobalData’s Insurance Agents and Brokers Mailing list. The Insurance… Read More
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B2B Data service- improve your sales & marketing staging. This space providing all the information about business to business data services.
2018-05-09 18:44
The enthusiasm for data-driven marketing is widespread, but most businesses still find themselves early in the implementation phase. For example, there is widespread agreement on the importa… Read More
2017-12-01 14:50
Most marketers agree that personalized messages are far more effective than generic “spray and pray” ones. In B2C, digital channels have opened up new possibilities for personal… Read More
2017-10-31 18:52
As a B2B marketer, your bread and butter is leads—you’re either trying to generate new leads or trying to convert your current leads into customers. And once you have those cust… Read More
2017-10-10 19:33
You’re ready to embark on a journey of email communications with your newsletter subscribers, and it’s time to start creating a strategy that generates conversions. If you do thi… Read More
2017-10-02 14:16
According to a recent Ascend2 survey (pdf), “Improving the quality of leads generated is a top priority for 77 percent marketing influencers, ahead of all other lead generation goals… Read More
2017-09-25 18:55
What is the most common trait you associate with goldfish, aside from the funeral rite of flushing them down the toilet? Likely, it’s their remarkably short attention span.
But did yo… Read More
2017-09-18 17:11
Though every case is a little different and there’s no magic way to make your audience read your emails (or even better forward them to friends), here are few tips to improve your effo… Read More
2017-07-24 17:35
The buyer-seller relationship isn’t always the easiest to manage, especially when it comes to the B2B space. Rarely are you working with one individual on a single sale — that u… Read More
2017-07-13 18:01
My recruiting practice spans both B2C and B2B companies and most functions including marketing. Within marketing, a disproportionate share of my recruiting assignments is focused on digital… Read More
2017-06-20 19:05
If you had to make a sale today, where would you start?
The number of online marketing tactics to generate leads can be overwhelming. Do you buy an email list and blast a campaign? Do y… Read More
2017-06-16 16:41
In dozens of conversations I’ve had with experts at IBM, Gartner, Sirius Decisions, Forrester, and others, one common theme has emerged: B2B marketing has become more dynamic, challeng… Read More
2017-04-24 17:07
Most marketers would agree that data is a crucial part of an effective B2B marketing strategy. But while it is a valuable marketing asset, there’s still a serious need for quality, act… Read More
2017-04-17 17:06
As the saying goes, you never know unless you ask. But when trying to generate referrals and motivate customers to register for your B2B referral program, you’ll never know unless your… Read More
2017-04-10 17:11
After sharing email best practices for small- and medium-sized businesses, I thought the underrepresented B2B email community deserved a spotlight on it.
B2B (business to business) email mar… Read More
2017-04-03 13:55
It’s been a long day at the office for our heroic marketing manager. She’s found herself sandwiched between pressure from corporate leadership to meet performance quotas and cons… Read More
2017-03-29 13:58
There was a time when companies treated their email marketing and online newsletters as a numbers game. More email recipients presumably meant more online lead generation. This lead to compa… Read More
2017-03-14 14:16
The year is 2020. Artificial intelligence has hit the mainstream, and AI butlers are a household standard. You come home late after a night out. Your butler, which was alerted to your arriva… Read More
2017-03-06 21:15
While content marketing has turned into one of the most widely embraced B2B approaches in recent years, its effects can take a while to become evident. Building up a strategy and applying i… Read More
2017-02-27 20:07
No matter what type of email you’re sending, the bottom line for every type is value.Did you know that for every $1 spent on email marketing, the average brand generates $38? That&rsqu&hell…Read More
2017-02-06 15:26
As we’ve discussed previously on the blog, once you’ve decided who you want to reach with your B2B marketing, email consistently proves to be one of the most effective ways to ge… Read More
2017-01-30 15:16
In 2017, B2B marketers will continue to deal with tangible growth and marketing ROI pressures. Below are 13 primary B2B marketing trends that deserve your time and attention and will he… Read More
2017-01-23 16:53
Whether you are an experienced marketing professional or new to marketing, a quick intro to digital marketing is a great place to start. In this 10-minute guide, we’ll provide a high-l… Read More
2017-01-16 14:31
Heading into 2017, inbound marketing continues to be the most cost-effective means of attracting new customers and keeping them. While business consumers continue to reject traditional marke… Read More
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