Photography is a great marketing technique that businesses dealing with beauty and cosmetics products can make the most of, to drive sales to their e-Commerce store. It makes up for the customer’s lack of ability to touch and feel the product that is on offer. In bricks-and-mortar shops, people often try the items on the display racks before choosing the one they want to buy. When it comes to shopping on the internet, customers gauge the pros and cons of buying a Cosmetics or beauty product depending on what they see, not feel. Often the real look of the product is different from its image on a website. When the customer sees the product they ordered, they are disappointed and return the item.Eye catching product
Undoubtedly in today’s image driven world of marketing, having the best product photography done is vital to achieve success in business. There are thousands of promotional messages out there flooding us all daily, for us to devour much more than a small percentage of the messages being communicated. So, to achieve a higher conversion rate it is important that an online business engages a reputed service provider of beauty product photography in Brooklyn, to help create visually appealing pictures of their products.
Here are some strategies you can use to create catchy products photos:
Appropriate lighting can make a big difference between a beautiful product photo and one that is, well, below average. Even an amateur can take photos on a mobile phone, heedless of the unsightly elements such as shadows. However, product photography should always turn out shadowless photos. Abundant lighting catches not just the shape of the product but also its real color and texture. So, one is better off using services of a professional photographer offering beauty product photography.
Now, recollect that we referred to the “touch and-feel” element of shopping and how it makes a difference to a customer? Taking close-ups breaks the unsee able barrier between your item and customers. A close-up lets them review your product down to its minutest detail.
Still regarding the matter of touching and feeling an item, shoot from as many angles as possible to give customers a three-dimensional view of what you’re offering. Doing so, you provide them with same experience of the item like they’ve walked into your shop and touched it.
Furthermore, you’ll want to include a responsive video beside the photos, showing how the product works. As people love watching videos, it will increase traffic on your website.
Apart from increasing traffic on your website the product photos will breed higher conversions.
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