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I Was A Teenage Billboard

Ads are a funny thing – the TV commercial, the full-page electronics blowout, a big glossy bundle of coupons and “funny money” cutouts in your Sunday newspaper, or the let’s-pretend-we’re-chatting-so-I-can-spam-your-e-mail applet.  Ooh wait – is that a gift certificate?  If it sounds too good to be … well… you get the picture.

There they go; they’re relentless – making every possible effort to illicit a response or call to action.  We’ve always had a strange love/hate relationship with them, because, for starters they can be invaluable tools for entrepreneurs and corporations to engage potential leads – bringing about opportunity and long-haul brand loyalty on both ends, and many of us will enjoy an hour or so this week laughing and being entertained by the funniest spots of the year.

But everyone knows the opposite side to this coin.  If you don’t already, SKIP THIS AD NOW!!

The I’ll-sell-you-commercial-free-for-a-nominal-fee subscription based start-ups are out there making a killing, and so are the pop-up blocking software people.  The worst are illegal and downright unethical.  You know who I'm talking about - those eBugs disguised as advertising.  Now they’ve gone too far.

“Honey, we need to call the Trojan Exterminator again!!”

However you feel about advertising, it’s sole purpose is to be a distractor and attention grabber to convert customers.  Plain and simple.  How many times have you gone to a highly revered business publication website to bone up on something specific, only to stop doing your homework because your monitor started being taken over by a SUBSCRIBE FOR YOUR FREE NEWSLETTER – NO GIMMICKS!! or START YOUR FREE 30-DAY TRIAL!!!  They have now interrupted your research so much that you just assume look elsewhere for the answer(s).  Completely irritated and possibly angered in the moment, you close the tab or change the channel, but sooner than later this hybrid of jealousy and admiration finds its way into your head on your morning commute to Starbucks as you mutter under your breath, “Brilliant.  Why didn’t I come up with that first?”

I’ll never stop believing that word of mouth is, was, and will always be the best and purest form of it – better than the slickest movie trailer you’ve experienced in IMAX.

But the best part?  It generally only costs you your time to use it.  That’s right – word of mouth advertising is free and readily available for anyone to access at any time.

If you share this mindset we understand that we will never convince everyone they are in fact their own business.  Too many of us have unfortunately cast our fates to the wind and hope for the best, and those people are going places.  I want them on my team for sure.  Real proactive!!

All funny business aside, advertising is part of the bigger picture, from your hat to your shoes, and a major contributor of becoming a wise investor and paying yourself first, paying yourself well, and paying yourself often.

With this in mind, not a single soul can honestly say they don’t do it at all, they just end up doing it very, very poorly.  So do yourself a favor and do it right.



This post first appeared on The Tangible Tangerine, please read the originial post: here

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I Was A Teenage Billboard

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