Exhibiting in a trade show? Deciding location for your trade show booth?
Probably deciding trade show exhibit space is extremely difficult and is the largest percentage of your trade show budget. Trade show booth location plays a large role in how much foot Traffic you will receive, which in turn affects your ROI. So consider these tips to maximize both the effectiveness of your design and the success of your display.
Book your space early
Early here means early whether it is one year or few months in advance. Some exhibit spaces are assigned on the basis of past participation and some are given out on a first come, first serve basis. The earlier you book space, the more chance you have getting your perfect and desired location. Before booking your space for trade show booth check each and every aspect as a visitor, this will help you get the best location. If you get the perfect space for your booth in advance then you get more time and options for creating an impact and successful trade show exhibit.
Know Your Competition
Location of your competitors is another aspect that you should consider while booking your trade show booth. Be bold enough to to ask the exhibit management about the neighboring trade show booths. If your major competitors booths are nearby you may want to change your space but at the same time having a strong strategy and dynamic exhibit can get you more visitors who are interested in your services and products, thus generating more qualified leads. In general avoid locating your trade show booth abutting to major companies who tend to boast larger, more vivid trade show displays.
There is a fine line between high traffic and full on congestion areas. High traffic location will get you leads but congestion will create chaos and commotion. So search for less congestion where high traffic is expected, hit the spot between traffic and easy movement. Avoid main entrances and exits as they are simply crowded and visitors may fail to notice your trade show booth. Locations near intersections, restrooms, restaurants, meeting rooms, and other busy locations are ideal trade show booth space.
Inspect the exhibit hall yourself
It’s always a great idea to visit the event as an attendee before making any commitment. There are many factors to consider when choosing space for your trade show booth. Most of these will require you to actually visit the event like taking notes, examining the placement of walls, height of the ceiling and monitoring traffic flow. Once you get sure, book the space for trade show booth and convey your message in the best way possible.
Choosing the perfect space for trade show booth is far away from a simple task. It requires your time and attention.Good location will enable you to create a trade show exhibit that effectively and strongly communicates your message. Thus you will be able to meet your target and will also leave a powerful impact on your visitors.
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