Everyone wants to be successful and smart work is the key. So is in the case of trade shows. Trade Show success is measured by how much effort you want to put into it. Everyone is aware of the advantages of exhibiting at a trade show, it can surpass any marketing or growth technique.
Many business deals are done in trade show, although bigger brands have an edge but not every time. Following tips will guide you and help you to maximize ROI.
The first step towards success is planning. You need to do proper planning and prepare a good strategy for the trade show. Start early in cases like booking space, designing your trade show Booth, building your booth, training booth staff, preparing budget, etc. When it all adds up, it can take a lot of time. So utilize your time accordingly. Those who get such small yet important work done early tend to have a better experience at the show. Plan the right way, be confident and show up.
Social Media is the best way to reach out to your leads. You should have a social media marketing plan for the trade show event. Create an event on facebook, provide description, go live, interview guests, do demos and let everyone know about your trade show event. People who have checked in at the venue or mentioned the trade show on social media, invite them to your event and offer a special incentive on their visit. This creates a buzz and helps you to get qualified leads.
Interact with Audience
Stop selling. Start interacting.
Don’t just sell your product tell them your story. But first listen to their story and gain their interest.
Ask questions about their company and their business and their origin. In return they will ask you the same and that is the best time for you to introduce yourself and your brand. This helps you to get qualified leads naturally.
Give a warm welcome and a little bit of generosity to your guests. In return you will get a new lead. Booth staff training is the best way to achieve your goal, they are the one who represent you and your brand. Teach them how to attend visitors, how to speak and how to sell. Appoint staff who are knowledgeable and have strong convincing power. Visitors do notice everything and ambience of your booth attracts them the most. Give off a scent like freshly baked cookies and attendees will not be able to resist your booth.
Promotional products and giveaways are the most essential part at trade shows. That is the best way to leave an impact on visitors and keep them thinking about your brand.
However, choose the right promotional product that is relevant to your brand and useful to consumer.
When you get leads, don’t just sit back, take up the phone and call them. Do that quickly after the show, do not let them forget your brand and products. People do hell lot of interactions at the show, it’s tough for them to remember everyone’s name and products after the show. So take no time to connect with your leads.
Unique and great ideas get the hype but only if strategy coordinates with the industry. Don’t be a spendthrift if it doesn’t have a purpose. Success will certainly come to you at the right time. Trade shows are a big investment so give your all to make your event a big hit.
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