The digital age has ushered in a new era of Corporate video production. The days of the cheesy infomercial are dead. Nowadays, your customers need to see witty, engaging videos that grasp their attention. They also need to effectively get to the point before they’ve moved on.

The customer of today loves to be informed. He needs to know what he is buying. What the company producing the product is doing and so on. Getting a corporate video for your business will enlighten the customer about everything that you do in brief detail.

In this article we look at 20 best corporate videos that are on the spot. Watch these corporate video explainers to get ideas for marketing your own offering. Here we go :

IBM Corporate Explainer Video
Category : IT Corporate Explainer Example

IBM manufactures and markets computers hardware, middleware and software. Cloud security from IBM enables businesses to innovate, improve defense and risk. IBM Cloud has the tools, data and APIs to make AI real today. Cloud security solutions from IBM provide a framework of foundational cloud security capabilities to help securely connect people, applications and devices. The corporate explainer video provides an overview of IBM’s cloud security platform.

Citi Corporate Explainer
Category : Financial Corporate Explainer Example

Citi Group provides financial services that enable growth and economic progress to its clients. It is the global bank that connects millions of people across hundreds of countries and cities. Their core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of their clients. The corporate explainer video showcases how CitiBank’s credit card is always there to take care of your financial needs.

Wells Fargo Corporate Explainer Video
Category : Financial Corporate Explainer Example

Wells Fargo & Company is a diversified, community-based financial services company. The company believes in satisfying its customers financial needs and help them succeed financially. Wells Fargo provides banking, insurance, investments, mortgage and commercial finance through more than 8,600 locations, 13,000 ATMs. The corporate explainer video uses characters to showcase Wells Fargo’s financial advisors network.

AT&T Corporate Explainer Video
Category : Telecommunications Corporate Explainer Example

AT&T is an American multinational telecommunications conglomerate. It provides mobile telephone, fixed telephone and broadband subscription television services. It connects millions of people, delivering the human benefits of technology in ways that defy the imaginable. The corporate explainer video shows how AT&T helps shippers mitigate risk, enhance quality control, and manage cost with the help of Cargo View.

HSBC Corporate Explainer Video
Category : Financial Corporate Explainer Example

HSBC is one of the world’s largest banking and financial services organisations. They serve around 37 million customers through four global businesses : Commercial Banking, Retail Banking and Wealth Management, Global Banking and Markets and Global Private Banking. It has around 4,000 offices in 70 countries and territories across Africa, Asia, Oceania, Europe, North America and South America. The corporate explainer video demonstrates how HSBC helps in shaping a bright future.

Metalogix Corporate Explainer Video
Category : SaaS Corporate Explainer Example

Metalogix is the market leading provider of solutions to move, manage and protect content within enterprise collaboration platforms. It optimizes the availability, performance and security of its client’s content across the collaboration lifecycle. The corporate video explainer showcases how Metalogix can easily manage all your data.

Omega Pharma Corporate Explainer Video
Category : Pharma Corporate Explainer Example

Omega Pharma is the Branded Consumer Healthcare division of Perrigo, one of the major companies in the consumer health and personal care industry in Europe. Omega Pharma markets health and personal care products to which the end consumer has access without a medical prescription. It has managed to build a high-performance, customer-focused organization, serving a high potential market of prescription-free and consumer-oriented health products. The corporate video explainer gives a timeline of the enterprise and its achievements over time.

Quickens Loan Corporate Explainer Video
Category : Financial Corporate Explainer Example

Quicken Loans is a mortgage lending company headquartered in the One Campus Martius building in the heart of the financial district of downtown Detroit, Michigan. It is the nation’s no.1 online and second largest retail home mortgage lender. VA Loans called ‘Veteran Affairs’ are a great choice for veterans, current military members and surviving spouses of veterans. It’s a benefit earned through honorable service. The corporate video explainer showcases all the benefits of VA Loans.

SHARP Corporate Explainer Video
Category: Electronics Corporate Explainer Example

With SHARP’s optimized IT Managed Services, you can identify and facilitate your transition to new equipment, methods and processes. All this gives employees improved access to information, making them more productive and your customers enjoy an even better experience. The service is based on selection of Optimised Software Solutions, professional services, tools, management, reporting and our award-winning hardware products. The corporate explainer video shows how SHARP provides high class technology and optimized managed services.

Bosch Corporate Explainer Video
Category : Engineering & Electronics Corporate Explainer Example

The Bosch Group is a leading global supplier of technology and services. It has entered HR Service to enhance their human resource. They offer great service to manage their HR and also, a high-quality service to their associates.Their services assist in HR related issues such as recruitment, competence management, career development and more. The idea behind Bosch’s corporate video explainer was to help partners understand the benefits of the new HR platform.

Sensis Corporate Explainer Video
Category : Marketing Corporate Explainer Example

Sensis is Australia’s number one marketing services company. The Sensis purpose is to engage consumers with businesses, they make this happen through a number of leading brands like Yellow Pages, White Pages, TrueLocal, Whereis and Skip and their expert digital know-how. Our digital expertise is what sets us apart – we give businesses a competitive edge through websites, search engine marketing and optimisation, data, and through our digital advertising agency, found. The corporate explainer video talks about the capabilities of Sensis as a marketing platform.

Lumension Corporate Video Explainer
Category : IT Corporate Explainer Example

Lumension is now part of Ivanti, which is a leading provider of Cloud Service Management. Lumension Security is a software developer of endpoint management and security software. It provides endpoint protection, vulnerability management, data protection, application whitelisting, encryption, USB security and risk management. The corporate video explainer explains how Lumension can stretch your IT budget and prevent ransomware.

Comarch Corporate Explainer Video
Category : IT Corporate Explainer Example

Comarch is a global producer and provider of IT services and solutions. Comarch Sales Force Automation (SFA) are mobile and web solutions. They are dedicated to run and optimise business processes including those related to sales, logistics and customer service. The corporate explainer video gives us an understanding of how the SFA mobile solution makes sales team smarter.

GDC Corporate Explainer Video
Category : Energy Corporate Explainer Example

Global Design Corporation is a global market leader specializing in the simplification of energy efficiency, through optimized solutions that are tailored to various industries and segments. GDC provides a multidisciplinary array of technical and financial driven services to energy users globally. The corporate explainer video showcases GDC’s business idea.

DMGT Corporate Video Explainer
Category : Media Corporate Explainer Example

DMGT is an international group of market leading digital, information, media and events businesses. It produces high value information to the insurance, property, energy, education and finance sectors. They also operate highly successful events and deliver news and entertainment to a growing, global consumer audience. The corporate video explainer has outlined the key strengths of DMGT that have attributed to their huge success over the years.

Vermantia Corporate Video Explainer
Category : Gaming Corporate Explainer Example

Vermantia is a leading provider of omni-channel content solutions for lotteries, gaming and betting operators worldwide. Vermantia constitutes a one-stop-shop for gaming content aggregation and delivery, providing 25+ high quality virtual games, the best International live sports and racing events. The corporate explainer video describes how Vermantia creates, aggregates and delivers gaming content in the new digital era.

Leesman Corporate Video Explainer
Category : Employee Management Corporate Explainer Example

Leesman is the largest independent source of workplace effectiveness data in the world. It deliver insights that drive better workplace strategies. Whether it is at the beginning of a capital project, as part of a post occupancy evaluation or as an asset management tool. Their data allows organisations to make informed business decisions by measuring and benchmarking the performance of their physical working environments. The corporate video explainer showcases how Leesman is helping organisations build better, healthier and more productive places to work.

Blueface Corporate Explainer
Category : Retail Corporate Motion Graphics Example

Blueface is a leading Unified Communications as a Service provider to Businesses, Enterprises and Carriers. It offers businesses of all sizes, reliable business phone systems and unified communications with landline and mobile together. A reliable and flexible VoIP platform offering bespoke solutions for your organisation. The corporate video explainer shows how Blueface enables usage of a mobile phone as both personal and business communication device.

Inditex Corporate Video Explainer
Category : Textile Corporate Explainer Example

Health and safety management at INDITEX S.A. is based on a process of ongoing improvement. Analysis, planning, coordination and implementation actions are carried out in accordance with its health and safety. The organization does not accept any work that gives preference to any consideration other than maintaining the health and safety conditions of its employees. One of the best corporate video for the worldwide company INDITEX, is created to inform their employees around the world about new improvements and health solutions.

WE CAN CREATE THE FOLLOWING VIDEOS FOR YOUR CORPORATE OFFERING :

• Overview Video
• 2D & 3D Animated Explainer Video
• Marketing Video
• Promotional Video
• Youtube Teaser Videos
• Business Use Case Study Videos
• How To Videos

Key takeaways from the above corporate video explainers are :

• Build a strong creative brief
• Find a reference video or combine multiple video elements from different sources
• Work with a company that can understand your video production requirement easily

With the above corporate explainer examples, it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are planning to develop these videos, a good start is to develop a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.

We at Advids create custom videos based on your brief. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Having created 1200 plus explainers for businesses, our Creative team can help you come up with the right fit. Do talk to us or send us a note on what your company plans to create with for the next video requirement.

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