A Medical device is an instrument, apparatus, implement, machine that includes a component part, or accessory which is intended for use in the diagnosis of disease or other conditions, or in the cure, or prevention of disease. It does not achieve any of its primary intended purposes through chemical action within or on the body of man or other animals and it is not dependent upon being metabolized for the achievement of any of its primary intended purposes.
Video marketing is increasingly being used by Medical Devices providers to market their offering and reach new clientele.
In this article we look at 20 Brilliant Medical Devices Video Examples that are on the spot. Watch these videos to get ideas for marketing your own medical device. Here we go :
HiResolution Bionic Ear System Video
At Advanced Bionics, their mission is to improve lives by developing, manufacturing and supporting high-quality, state-of-the-art hearing technology for those with significant hearing loss. Advanced Bionics offers the most sophisticated cochlear implant system on the market, the HiResolution Bionic Ear System, with five times more sound resolution than its competitors, designed to help recipients hear in noisy settings and enjoy the full dimensions of music. The medical device video explains how Cochlear implants are the only medical technology that is able to functionally restore one of the five senses.
Weck EFx Shield Medical Device Video
The Weck EFx Shield Fascial Closure System from Teleflex is the only shielded port closure device, providing enhanced sharps protection for safe, uniform and consistent fascial closure. The EFx Shield System offers speed and safety with an array of enhanced features. It provides Unique shielded wing design for enhanced sharps protection and Intuitive wing deployment. It offers innovative suture retrieval system for unassisted fascial closures. The medical device video shows how Weck EFx is designed to make capture and retrieval suture strand fast and secure.
ProGuide Chronic Dialysis Catheters Video
ProGuide chronic dialysis catheters are designed for optimal patient comfort, ease of insertion and maintenance. Multiple kit options are available for insertions through a valved peel away sheath or over-the-wire placements. The ProGuide is available in various catheter lengths from 19cm to 50cm. Available configurations include standalone catheter, basic kit, complete kit and complete kit with mini access kit. The medical device video highlights the effective use of Proguide Chronic Dialysis Catheters.
EasyClip Medical Device Video
Designed to facilitate fast and easy fixation in a variety of applications, EasyClip is a medical device that allows for active compression across the osteotomy site avoiding pin tract infections and stress risers to promote healing. The medical device video shows how the Super Elastic property of the EasyClip Fixation System property provides a constant, active compressive state.
Orthopedic EDG by EDGe Surgical Video
EDGe Surgical is a medical device start-up with the first single-use Electronic Depth Gauge used to more accurately and safely place orthopedic and spinal surgical screws. Their devices aim to set a new standard of care in the orthopedic surgical setting by improving accuracy when selecting screws to fuse bone fractures, and mitigating bioburden contamination risk, which is a leading cause of surgical site infections. The animated medical device video shows how EDG by EDGe Surgical is capable of measuring surgically created orthopedic bone screw holes.
Intubix Endotracheal Tube Medical Device Video
Intubix is a medical device company that develops technologies for respiratory care. Intubix Endotracheal Tube Hintubix’s Endotracheal Tube Holder designed to facilitate insertion of an orogastric tube and to improve compliance with IHI guidelines for reducing VAP. The medical device video shows how Intubix manufactures a combination endotracheal tube holder with a specially-designed channel that creates a safe and simple way to insert an orogastric tube into the esophagus.
Estech COBRA Fusion 150 Medical Device Video
The Estech COBRA Fusion 150 Surgical Ablation System combines intuitive, real-time TCRF (Temperature Controlled Radiofrequency) energy control with proprietary Versapolar technology. Versapolar energy delivery is the first of its kind—an adaptable and effective platform that can deliver both bipolar and monopolar energy so that surgeons can easily and efficiently create reproducible transmural lesions with more flexibility, confidence and control. The medical device video shows how with the COBRA fusion, they are able to identify and provide solutions for people in need and make a difference to their lives.
Solitaire Revascularization Medical Device Video
The Solitaire revascularization device, featuring Parametric technology, is a unique overlapping stent retriever-based design that restores blood flow and retrieves clots from occluded blood vessels in the brain for patients who are experiencing acute ischemic stroke due to a large vessel occlusion. The Solitaire Revascularization Device is indicated to restore blood flow by removing thrombus from a large intracranial vessel in patients experiencing ischemic stroke within 8 hours of symptom onset. The medical device animation video highlights the features and simulated use of the Solitaire Platinum revascularization device.
VASCADE Medical Device Video
VASCADE VCS is a fully integrated, extravascular, bioabsorbable femoral access closure system that is easy to use. It leaves no permanent components behind, and has demonstrated safety and efficacy in a wide range of patients. The system combines Cardiva’s proven proprietary collapsible disc technology and a thrombogenic resorbable collagen patch in an integrated design. For patients and healthcare providers, the medical device video shows how VASCADE enables rapid hemostasis while minimizing complications.
WATCHMAN Medical Device Video
The WATCHMAN Left Atrial Appendage Closure Device is a first-of-its-kind medical device that is a proven alternative to long-term warfarin therapy for stroke risk reduction in patients with non-valvular atrial fibrillation. Left atrial appendage closure (LAAC) with WATCHMAN may eliminate the need for long-term warfarin use in patients with non-valvular atrial fibrillation who have a reason to seek an alternative to OACs. The WATCHMAN Implant has been proven to offer stroke risk reduction comparable to warfarin and the medical device video shows how it also reduces the long-term risk of bleeding associated with warfarin use.
Arcuro Medical Meniscus Repair System Video
Arcuro Medical’s meniscus repair system allows the entire procedure to be performed inside the joint space, using suture material only and requiring one entry into the joint. Arcuro’s proprietary SuperBall repair system consists of an all-suture, knotless anchor and delivery system for a safe, reliable and effective meniscus repair. The animated medical device video introduces Arcuro’s all-suture and all-inside meniscus repair system.
Earlens Hearing Aid Video
The Earlens Hearing Aid Processor and Light Tip convert sound to light, eliminating the major source of whistling that troubles conventional hearing aids.The Lens rests directly on your eardrum and gently activates your natural hearing system. This direct contact delivers the broadest frequency on the market, resulting in crisp highs and full lows. The medical device video highlights how every earlens hearing aid is custom built for the user.
Phoenix Atherectomy System Video
The Phoenix atherectomy system combines the benefits of existing atherectomy systems to deliver a unique, hybrid atherectomy option to help physicians tailor the treatment approach for each patient. It cuts, captures and clears diseased tissue with one insertion. Phoenix treats a broad range of tissue types, from soft plaque to calcified arteries and can be used for lesions above and below the knee. The 3d animated medical device video highlights the main features offered by Phoenix Atherectomy System.
Megavac Medical Device Video
MegaVac provides a comprehensive therapeutic solution for clots in every vessel of the body. The technology can simultaneously perform thrombectomy, vessel occlusion, embolic protection and anchoring. The medical device video shows the working of Megavac technology.
VasoStat Medical Device Video
VasoStat is an unique medical device which applies controlled, adjustable compression to a vascular puncture site to assist in obtaining hemostasis. VasoStat stays focused over the puncture site to achieve hemostasis by maintaining precise alignment over the radial artery across the needed range of pressure. The medical device animation video shows how its unique design gives focused compression to the radial artery without complete occlusion to allow patent hemostasis.
A Medical Devices provider can create the following videos :
- Medical Device overview video
- Medical Device introduction video
- Medical Device animated explainer Video
- Medical Device marketing video
- Medical Device promotional video
- Youtube teaser videos
- Business use case study videos
- Medical Device how to videos
With the above medical devices video examples it’s evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints. If you are in the similar domain these videos are good start to build a brief of what can be the tone and style for your videos. We advise you to be different and unique while you create your messaging through the videos.
We at Advids understand medical devices are continuously evolving and is an emerging segment, with a lot of transformations happening now and many more to follow in future. Lets use the power of videos to get your word out. We will be scanning the web to find more new and interesting stuff in medical devices video examples, if you have something to share do reach out to us.
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