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Letter To Business Owners During Uncertain Times

Dear Business Owner,

I hope this message finds you and your team safe and healthy.

Thank you for clicking through to learn more about stabilizing and preparing your business to weather an economic downturn. Please read through to the end.

As a business analyst, I am seeing several critical indicators that will have a substantial impact on privately held companies such as yours and mine. Cogent Analytics has always been in service to the small business community and the business owners who work every day in the aspiration of building companies across the country. 

In keeping true to our purpose, Cogent Analytics has made the strategic decision to shift standard operations and be more proactive during these uncertain times.  We have readied ourselves to ensure our clients have access to the best support and guidance possible to help safeguard, plan and prepare their business for the current environment we find ourselves in.

Cogent Analytics is aggressively working with clients, to quickly identify areas of exposure to revenue and scalability, and to ensure a fiscally prudent approach in the coming days.

These times have led to uncertainty in a variety of areas. As we wait to see what support and/or correction packages come from our State and Federal Governments, it is absolutely critical to prepare and implement what is required to best position your company for long term stability and to avail yourself of any government support.

In that vein, we are advising business owners to prepare as if a recession were inevitable.  When dealing with the unknown of what’s ahead, it is important to identify factors within your business that you can know and prepare for. Some areas to focus on in your business are:

  • Objective Input on Difficult Decisions
  • Sustainability of Cash Position
  • Threshold of Best & Worst Case Cash Reserves
  • Critical Staffing Adjustments
  • Strategic Product/Revenue Analysis
  • Examination of Alternative Revenue Sources
  • Fixed Assets Management
  • Supply Chain Impacts Both Up and Down the Supply Chain
  • Payables Prioritization
  • Accelerated A/R Strategies
  • Strategic Debt Structure Analysis
  • Capitalization Guidance
  • Risk Mitigation
  • Business Viability Utilizing the Altman Z-Score
  • Potential Business Value Inhibitors and Value Management

Lack of recession preparation and planning was the most important indicator identified during the ’09 downturn as the largest contributor to privately held business failure. Most companies took actions too little and most often too late. Now is the time for every entrepreneur to ask themselves what immediate steps can be accomplished to ensure appropriate adjustments are taken, and when they should be taken.

The organizations that are prepared are the ones that will lead the way to the next round of growth.

We have fully committed our entire team toward meeting this challenge head on in support of the American entrepreneur.  You are not alone. Although times may seem uncertain, it is our counsel to you to take control of the outcomes as best you can, and develop a clear path for you, your business, and the respective families you are responsible for.

Please feel free to tour our website or reach out direct and we will discuss how you can prepare your business for what’s ahead: (336) 665-8164; [email protected]; or fill out the contact form below

Thank You and Best Regards,

Rob Braiman

CEO, Cogent Analytics

Rob Braiman, CEO of Cogent Analytics
Rob Braiman, CEO

The post Letter To Business Owners During Uncertain Times appeared first on Cogent Analytics.

This post first appeared on Cogent Analytics Knowledge Center, please read the originial post: here

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Letter To Business Owners During Uncertain Times


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