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It’s a digital world. Everything is getting digitalized and people are now moving into the digital revolutionary age! In this digital revolution, interpersonal communication has been replaced by virtual communication, shopping has shifted to online, promotions have also taken a new trend of reaching out to people and have taken for of digital marketing. In this growing digital age it has become very important to live up to the digital standards. Promotions for businesses have become digital and thus indoor and outdoor digital signage marketing, both have taken the form of digital marketing. Businesses are promoting both online and offline, to reach out to majority people possible. Let’s have a look at various digital outdoor advertising and its benefits. There are various signage solutions that help in promoting a business outdoor. Interactive touch screen kiosks, wayfinding digital signage, outdoor signage, digital menu boards, digital signage and many more. It is really important to Digital signage solutions are very effective among the target audience. They are attractive and have more eyes on it as compared to a static advertisement. Similarly, digital signage have a good impact on the viewers as it displays quality and have better visuals. Use of high quality images and the right kind of content can help in getting a better view to your promotion. Marketers use digital signs as one of the most primary tool for promotion, as it is effective, gets your more responses due to its attractive feature. Digital signs are used by various sectors like airports, malls, hospitals, restaurants, salons, retail outlets and a lot more. These industries have seen their benefits from these digital signage solutions. Digital wayfinding is one of the most effective and interactive tool used at most of these sectors. Let’s know about the uses and benefits of digital wayfinding. A digital wayfinder is used to show directions in the form of an interactive kiosk and has various uses like answering FAQS, providing information, entertainment like games and providing feedback. Use of digital wayfinding not only helps in reducing the efforts put by a personnel, but also helps in working in a systematic manner. Digital Wayfinders also help in collection data. They not only make finding way easy, but also help in branding. A business can talk about its products and services and display their logo in the form of visuals to make digital wayfinding more interactive and more informative.