What does the word "niche" conjure up to you? For some, it springs to mind some cozy little hidey Hole tucked away from prying eyes, where you can settle down and spend a few quiet moments alone (throw in some coffee and chocolate and you'd probably never get me out!). But have you also heard about Niche marketing - which can build your home business faster?
Being a newbie to online marketing, I found it fascinating that this particular word has such significance to the internet business world at large (and even more fascinated to hear it called a "nitch" in the USA). At first, it was difficult to figure out what was meant by this term, as I had always believed my dictionary to be telling the truth when it said it was a hole in the wall or "shallow recess for statue or other ornament". Since I had never heard it mentioned much in any other capacity apart from being told I would one day "find my own niche in life", I never really paid any particular attention to it. Well, I believe I have now found my niche in life - all gazillions of it splashed across the pages of the internet!
You may by now be wondering what this has to do with online business. Ordinarily, you would be right - probably not much. But this word has somehow managed to morph into another meaning altogether. I have found out that a niche can also mean a specific area in a market where there is a demand for a particular service or product. One can do research in it to correctly place a product, where it will sit comfortably alongside all the other products, waiting to be discovered.