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Blog: Brand As Business Bites | Denise Lee Yohn Blog


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Denise Lee Yohn’s Brand-as-Business Bites blog for news and insight on brands, businesses & the people who work on them.
Turnaround Lessons From Airbnb
2020-11-10 05:48
How did Airbnb manage to recover so quickly from the Covid-19 pandemic? CEO Brian Chesky and the leaders at Airbnb focused on a few key priorities: the core business — they streamlined… Read More
How To Avoid A Pointless Purpose
2020-09-01 08:01
In a recent McKinsey survey, 82% of U.S. workers said that it’s important for companies to have a purpose, but only 42% reported that their company’s stated purpose had real impa… Read More
The New Employee Experience Mandate
2020-08-04 04:45
Back in early 2018, I wrote “2018 Will Be the Year of Employee Experience.”  Little did I know that only a couple years later, it would already be “The Year of Employe… Read More
Amazon’s Crucible Moment
2020-06-02 05:39
Amazon and CEO Jeff Bezos face a crucible moment with employees.  Given the harsh and widespread criticism over their treatment of Amazon employees during the Covid-19 pandemic, what th… Read More
How To Prepare To Reopen And Re-Engage
2020-05-05 05:33
As COVID-19 shelter-in-place orders are relaxed and businesses start reopen, take action now to ensure your workforce is ready to re-engage.  Now is the time to hit the reset button wit… Read More
Get Inspired & Equipped Virtually
2020-03-19 05:38
Are you cancelling your conference?  Postponing an event?  Re-thinking your approach to in-person learning and development programs?  I would like to help you navigate the dis… Read More
How To Get Unstuck And Scale
2020-03-03 05:31
What does it take for a small business to scale?  An infusion of money?  A stream of innovations?  A big growth spurt? Research and consulting firm TrueSpace and Gallup have i… Read More

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