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Marketing to Women Online: Yvonne's blog where I, and several guest authors, discuss marketing real to women - - and where I muse on What Women Want. I advise businesses on how to reach the real women who buy their products and services.
2023-05-01 15:19
by Yvonne DiVita, Book Whisperer at Master Book Builders There came a day when I wasn't there. I wasn't here. I wasn't anywhere. I dreamt of a girl in a ballgown. Bright and sparkly like Ci… Read More
2021-11-03 14:36
by Yvonne DiVita, book coach and author advisor at Nurturing Big Ideas I remember in the early days of business blogging, back in 2005-2009, being interviewed repeatedly about my marketi… Read More
2020-10-30 13:52
by guest author, Lily Crager The corporate ladder The corporate ladder is a commonly known analogy in the American workplace. It’s representative of honest and hard work to secure… Read More
2020-07-08 17:54
by Yvonne DiVita That would be me. The incredible shrinking woman. I fear going to the doctor. No doubt I'll be weighed and measured, like a side of beef or something. They'll smile and… Read More
2019-12-26 19:01
a blog post by Yvonne DiVita Best Friends As a child I spent hours with my nose buried in a book. Books were the best friends I had, and I treasured each one as if it were made of diamonds… Read More
2019-11-27 18:10
The Most Wonderful Time of the Year(a sponsored post for a great company - you know I don't write about brands I don't love) I don't often give advice on how to make your holiday more exci… Read More
2019-11-14 14:38
by Yvonne DiVita,your BIG IDEA facilitator from Nurturing Big Ideas This last weekend, well, Thurs through Saturday, I attended a delightful workshop which promised to help me increase cli… Read More
2019-08-15 12:57
When you reach that certain age, and it's different for all of us, you look back fondly and see the girl you were, the child you were, the free-spirited young thing without a care in the… Read More
2019-07-16 15:06
To Read or Not  To Read, that is Always the Question I read a lot of books. Our new library  - you remember libraries, right? Those are the buildings in your local community th… Read More
2019-06-19 12:54
Today's blog post is from guest blogger, Natasha Nikolova from Slumber Secrets. This content spoke to me as I am a big nap taker. I value my sleep and my children will tell you - do not wake… Read More
2019-05-07 15:31
On Monday, I shared a thought with folks on LinkedIn that had me musing a bit about how we look at life and help or hinder our forward movement. The thought was this: Every flower tha… Read More
2019-05-02 15:29
Most readers of Lipsticking know I have moved on to a new idea, a new venture, a not so new focus. My world is all about women starting something new in their lives. This month, for May… Read More
2019-04-07 18:10
Time travel is a science fiction story. There is a desire for it, in our day to day lives, but it's not real, it has never been real, and it will not ever be real. We live day to day. So… Read More
2018-07-17 12:42
Post by Robbi Hess, Big Ideal Facilitator  What is your "Big Idea"? Does the thought of having to find a "big idea" freeze you in your tracks? I understand that, believe me. I feel lik… Read More
2018-07-07 18:26
by BIG Idea Facilitator, Yvonne DiVita Influencer marketing seems to be the buzz word of the day. Maybe you're wondering what it means. Who are all these influencers? How are they marketi… Read More
2018-06-14 14:42
It's 8:00. I have a cup of coffee and a dog at my feet and what could be better than that? The cross country trip from Colorado to NY was brutal. I won't sugar coat it. Travel was easy, y… Read More
2018-05-07 12:12
Have you ever wondered, "Is it encore career time for you?" Have you ever wondered what an "encore career" even is? If you're like me, in the Baby Boomer tribe, are looking to reinvent ourse… Read More
2018-04-23 18:09
By Big Idea Facilitator Yvonne DiVita I dreamed I was an eagle in flight...soaring above the world without a care. I dreamed I flew through clouds and mist, and never closed my eyes. I dr… Read More
2018-04-22 16:29
By Big Idea Facilitator, Yvonne DiVita Everything comes to an end. Life teaches you that at an early age. I am experiencing the ending of an era, right now. I am trying to grasp so many… Read More
2018-04-13 12:59
By Big Idea Facilitator, Robbi Hess I believe in ghosts. I believe there is an afterlife. I have always wanted to see Big Foot and UFOs. I listen to Coast To Coast radio in the middle of my… Read More
2018-04-06 16:11
It's Time for Books, Friday, April 6, 2018. We have a special book today called Fortune is in the Failure. The author, Katie Myers, is both a colleague and a friend. I met Katie about two… Read More
2018-04-04 18:43
...I will climb a thousand more. I have climbed a thousand mountains. At least, it feels that way, sometimes. Sometimes my mountain is small, I can climb it with ease, reaching the summi… Read More
2018-03-29 19:32
This Friday on Time for Books we're completing the review of Design the Life You Love by Ayse Birsel. Remember, this is a workbook. I have been encouraging you to work on it along with me… Read More
2018-03-27 13:45
"Courage looks you straight in the eye. She is not impressed with power trippers, and she knows first aid. Courage is not afraid to weep, and she is not afraid to pray, even when she is… Read More
2018-03-23 12:50
You're reading Time for Books | My Life is a Cookbook. Question is - what metaphor can you use for your life? In our book for March, Design the Life You Love, Ayse Birsel tells us to com… Read More
2018-03-20 17:29
Got a dime? I got 12 Big Ideas for you. The dime a dozen saying is so old, I think it's getting frayed around the edges. But, it's true for big ideas. Big ideas are a dime a dozen. For ev… Read More
2018-03-15 19:45
This week we worked on deconstruction and reconstruction. I shared my workbook as well as the workbook examples from Design the Life You Love by Ayse Birsel. This is a Time for Books vide… Read More
2018-02-13 18:24
I had a big idea. I knew a great solution. I found a better way, one day. My problem was, I didn't know the question. Have you ever felt that way? Have you ever known in your gut, deep… Read More
2018-02-08 18:28
Slip-slogging along. That's what we're doing. Many of us. Just slogging along from day to day, waiting for the weekend. In Joanna Barsh's and Susie Cranston's book, How Remarkable Women L… Read More
2018-01-09 19:11
Goals and  New Year's resolutions are making their rounds of the web, this month.  I'm not a big fan. Even writing goals down is not my idea of how to get things done. I write dow… Read More
2018-01-01 19:29
It's a New Year. It's 2018. Back in 1999, did you try to imagine what life would be like in 2018? It was so far away, no one was really thinking that far ahead. We were having enough troub… Read More
2017-12-26 19:22
This isn't our first rodeo. Tom Collins, the hubby as he will often be referred to, and I made the cross country trip from New York to Colorado in November of 2008, just as we were establis… Read More
2017-12-18 15:29
In the dark of my room, after all the lights have been turned off and I am drifting off to sleep, I often think of times gone by. I remember myself as a young girl, sixteen years old, who… Read More
2017-11-13 21:07
There but for fortune, go you or I. So the story goes.  But, really, what is fortune? Is it the choices we make? Is it the choices foisted upon us by life and family and friends? Is… Read More
2017-11-07 17:27
I just finished reading the second in a series of novels by P.C. Cast. The first novel, Moon Chosen, was consumed months ago, well ahead of the second book. I waited eagerly,&nbs&hellip…Read More
2017-10-30 20:42
I do not sleep at night. I toss. I turn. Sometimes, I dream and feel as if I am still in the dream when I awake. Sleep was elusive to me, when I was much younger. During those formative y… Read More
2017-10-24 14:54
The life I am living now is a muted mural painted on a large wall, somewhere in the Universe.  I have lived a thousand lives and will live a thousand more, no doubt. It isn't that I… Read More
2017-10-17 12:43
The rearrangement of my life version 3.0 could actually be version 4.0 or 5.0. Truth is, I have lost track. If you're an adult, especially a female adult, over the age of 30, let's say, a… Read More
2017-10-05 20:44
Wind River the movie We - those of us who are not native to this land - don't think about Native Americans, very much. We don't remember that this country was home to Native Americans bef… Read More
2017-09-30 14:36
(image credit: By Toglenn - This photograph was taken by Glenn Francis (User:Toglenn) and released under the license(s) stated below. You are free to use it as long as you credit me… Read More
2017-09-22 14:20
there is a hint of last night's dream The day comes wrapped in shadow. There is a hint of last night's dream, and sometimes of a nightmare, lurking beneath the thin veneer of the surface… Read More
2017-09-16 14:00
Dear Fans of Hillary, Not Interested. Dear Hillary, and Fans, I'm not interested. In your complaints about why you lost the election. In your book. In what happened that caused you to no… Read More
2017-09-12 16:04
Margaret May Westover My Mom My mother passed to what most people call heaven, several weeks ago. I have truly lost track of the time and I will admit openly here that I am still in shock… Read More
2017-08-31 17:11
DianaR Diana Robinson tells people, "We are all a work in progress." It's almost a cliche, but one that sticks around and gets repeated on a regular basis. The reality of this one senten… Read More
2017-08-21 17:05
In my other life Once upon a time, I lived another life.  I threw the sheets off in the morning, slipped my legs over the side of the bed, and watch a rose-gold sun rise above the h… Read More
2017-08-15 13:19
Dear Mom - I wish I'd known you then Dear Mom, Remember that day – the day so long ago it’s hard to remember anything? Remember how I got lost coming home from school? I was… Read More
2017-08-07 13:41
Early mornings with Emily The morning was like any other. And then, it wasn't. Her legs moved slowly under the covers; toes, feet, ankles, calves, until at last she could sit up on the e… Read More
2017-07-30 14:04
The morning rises nicely, full of invitation. I feel the pull, of late, of the spaces in-between.  There is a tug on my soul that will not be ignored. The day starts as it should… Read More
2017-07-23 13:39
The mountains are lovely today. It's Sunday. The morning is lovely. Our view of the mountains this morning is lovely. Life is lovely. There is a special quiet to the early mornings, her… Read More
2017-06-13 20:09
It's the story of your life. From beginning to end, it's about struggle, despair, depression, select moments of joy, and the usual experiences of one person, one life, going through trials… Read More
2017-03-21 16:35
Hands fascinate me. I can remember TV commercials when I was 40 talking about hands. About dish washing soap that kept your hands looking young, even if you were 35 or older.  The c… Read More
2017-03-06 21:10
My Mom ... circa 1953? Somehow, this weekend, I was half-asleep, listening in the dark for the dog (when I hear her collar jingle I wait to see if she's coming to the bedroom door to give… Read More
2017-02-28 21:20
"Just dance," she said. Her voice was full of laughter. Happy laughter. She wasn't judging. She was advising. I watched her slip onto the dance floor and throw her long blonde hair back… Read More
2017-02-18 16:22
The hand that rocks the cradle, so it's been told, rules the world. How true is this? Can women demand and command the kind of attention men get as a matter of fact?  We can and we do… Read More
2016-03-19 18:53
I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. Vi… Read More
2016-03-19 18:53
By Donna DeClemente, Donna's Promo Talk We all are very happy to welcome Spring, which officially arrives tomorrow at 12:57 pm ET, after experiencing the coldest winter that most of in here… Read More
2015-07-07 17:03
by Yvonne DiVita We're reviving this blog! Are you as excited as I am? Watch for design changes and more content. <dances around desk and confuses dogs!> This particular post, today… Read More
2014-10-04 13:50
by Yvonne DiVita "It's great reconnecting," she said. Her voice boomed through the phone with a power that penetrated my entire body. It dominated her presence. I could see her speaking to… Read More
2014-09-30 19:43
by Yvonne DiVita It may only be October but the New Year is looming. Somehow, once we hit September, the days and weeks pass by in a blur and before you know it, Jolly Old St Nick is arrivi… Read More
2014-09-22 14:45
Guest post by Katie Parsons By now you’ve probably seen the viral “Like a Girl” video ad from Always that features men and women from different age groups performing physi… Read More
2014-08-25 11:30
Post by Blog Manager Robbi Hess Oh the misteaks we've scene! (Please tell me you see the mistakes in that prior sentence!) I'm not certain whether it's the texting generation or pure lazine… Read More

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