Washington State Kitchen and Bath
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What does your company do?
Washington State Kitchen and Bath focuses on providing home improvement and remodeling services. We specialize on bathroom remodels and kitchen upgrades. We seek and forge new concepts of home improvement. Additionally, Washington State Kitchen and Bath innovates kitchen, bathroom, and other home additions, making those add-ons more efficient and durable for homeowners.
Was there a specific turning point when you realized your business was moving to the next level?
Yes, there was a point when I realized customers are willing to wait for a better product or service. The end game of a Business is always the customer. Our mantra is all about adjusting the business based on customer input. When we stopped chasing sales and started fostering relationships, referrals exploded.
What processes or procedures have you implemented that have helped you grow your company?
Just like most productive wannabe guys would say, “Be a multitasker.” Good. That may work for short-term, but for long-term projects, forget it. It’s a gamble. It’s trading quality for quantity. Instead of taking on too much at once, what I’ve come to realize is to focus on one single thing and finish it. Handing over some of my tasks to those who can handle them gives me more time to focus on things that I do best, which is remodeling home and helping people build their dreams.
Continual refinement is what helps a company grow. By listening to customers and eliminating what didn’t work, and retaining what does, you become what customers need, not what you think you should sell them.
What are some of the best marketing strategies that have worked for your business?
I couldn’t say that there is one marketing strategy that is definitively better than others. Each tactic we applied has a reason, a purpose. I think positive results are a collective sum of all. It’s about building brand awareness.
How have you leveraged the internet to grow your business?
We have a fantastic website. We hired out a professional agency to build a new, responsive website from the ground up. We didn’t stop there. After the site was launched we increased our exposure online with an aggressive search engine optimization campaign with SEO National.
The result was leveraging web exposure, market our brand, and interaction and communication with the customers. The website serves as a platform where our customers and prospects meet the company.
What is most rewarding about running your business?
There’s a lot to say, honestly. But I think one of the most rewarding moments in business is meeting new people – people from different walks of life. I enjoy talking with them, understanding their them, and inspiring them. To be able to help and move people in ways I know is far more rewarding than having a successful career or owning a bunch of material things. It’s priceless.
What challenges have you faced and how have you overcome them?
For challenges, I’d revisit multi-tasking. I used to be a multi-tasker, but if it compromise quality. By multi-tasking, not only can you lower quality but you can lower quantity, too. When you have too much you get paralysis by analysis.
My formula for success is simple. Focus on one task at a time. Deliver remarkable results.
If you were starting over today what would you do differently?
I wouldn’t be here today if it weren’t for past experiences, good or bad. Although I’ve grown professionally, I still believe that I’m a “work in progress.” Everyone is a work in progress. My point is that I wouldn’t want to change what happened in my past. I’ve learned a lot from it and I am still learning every day. Accept, learn, and grow.
What advice do you have for other business owners?
My best advice for business owners is to choose the right business partners and the right staff for their company. It may take a while to find those guys, but it is worth the wait. The good thing about being with the right people is that all of you will find ways to overcome challenges. This happens because each one shares the same vision.
As you grow, always keep customers #1. Period. Listen to customers. Adjust. They’ll grow your business faster if you listen.
Please list any favorite books, tools, or resources you would recommend for others:
For books, I would recommend “Blue Ocean Strategy.” It’s all about maximizing branding and value innovation. It’s a must-read if you’re an entrepreneur looking for inspiration.
For tools and resources, try Sales Force and 20/20 Technologies. Sales Force enables business owners to manage customers smoothly. On the other hand, 20/20 Technologies takes charge in managing customers’ projects efficiently. Those two are significant factors in my company.
What is something that people might be surprised to learn about you?
I enjoy charities. Via Washington State Kitchen and Bath, I regularly sponsor local schools and Red Cross events.
Is there anything else you would like to add?
If you’re a new business owner, know ahead of time that you will have struggles. What is important to know is that struggles are ok. Power through them, learn, and grow. Success is for those who never give up. Steve Jobs once said, “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” I agree.