Talking about Job Boards will bring up some strong opinions. A lot of people will adamantly insist that they’re a waste of time, while others will swear by them being the best thing that ever happened to their hiring process. Even if you don’t exclusively use job boards, there are plenty of worthwhile reasons to incorporate them into your search for great candidates.
- Everyone Who Sees You Wants a Job
Posting in niche locations is a good way to find a special kind of candidate – only if they’re looking for a job. When you post to a job board, you know that everyone reading your listing is looking for a job. You can’t guarantee that everyone who sees the position you’re advertising in another way actually wants to be hired – and that could be a huge waste of money if you’re paying to promote your post.
- You Have a Little More Freedom
Job boards will often let you integrate photo and video content into your posts, especially if the videos are embedded from an external host like YouTube. Niche sites may be a little more strict in what they do and don’t allow, and some direct recruitment methods won’t involve an opportunity to share information in a visual format.
- It’s Inexpensive
Some job boards are absolutely free. If you’re a small business and you can’t afford to pay a lot to find an employee, these job boards can be a lifesaver. By bypassing budgetary restrictions, you’ll be able to hire whenever you need to. Growing businesses need to hire frequently in order to keep up with demand, and you’ll be able to do so with ease.
- You’ll Get a Lot Of Choices
Some people have an aversion to using job boards because of the amount of responses they’ll typically receive. While it may take a while to sort through those responses, there’s definitely a bright side. You’ll have a wealth of candidates to choose from. If you already have a good idea of what you’re looking for, it’s easy to skip over candidates who don’t fit your ideal model. You might even find an underdog who can bring their unique experience along for the ride.
- You Can Out-Compete Your Competitors
Separating yourself from your competitors is important in every respect. Before you post, look at what your competitors are posting on job boards. You can strategically design your post to show what you have to offer. Why would people enjoy working for you more than they would enjoy working for them? You’ll be able to create a job description that snatches all of the great candidates right out from under your competitors.
- Boards Can Boost Your Results
People who are actively seeking employment will often look within the same categories – the ones they’re qualified to work in. If they’ve saved these categories and made an account on the website, they’ll likely get email updates when you post a job in one of those categories. The job board is essentially bringing you directly to the candidates you need, even if they might have missed your post on the website. You’ll be waiting for them in your inbox.
- It’s Easy
One of the best things about job boards is that virtually anyone can use them. They’re as old as the internet, and they’re designed to keep things simple. If you’re relatively new to hiring, it’s not going to take you a long time to learn how to use a job board. All of the best candidates are already familiar with how they work.
You have nothing to lose by trying job boards, even if you don’t use them exclusively. The more places you advertise your position on, the more likely you are to find the perfect candidate.
About the author:
Michelle Arios is a business and HR blogger, deeply interested in some smart strategies that allow employers to find and retain best talents. At the moment, Michelle is writing on behalf of BizDb.co.nz, and might often be found online, sharing her tips with business owners. Feel free to follow her on @MichelleArios.