Every marketer should consider getting a tattoo of Gartner’s Hype Cycle, as a reminder to keep us from chasing shiny objects. The Hype Cycle goes like this: A new hotness emerges… Read More
As Concerns Grow Over Internet Privacy, Most Say Search & Social Have Too Much Power How Internet users perceive the influence a variety of popular online platforms have over their lives… Read More
Content personalization is no longer a dream that marketers have for leveling up engagement with their audience, it’s become an essential combo for winning the content marketing game… Read More
Over the years, content marketing has made incredible strides. What used to be considered more 8-Bit tactics such as print and articles, have evolved into more immersive tactics like intera… Read More
Despite its recent bubble of controversy, marketers still view Facebook as the prime destination for social media marketing. The newly released Sprout Social Index 2018 reaffirms this, wit… Read More
Mary Meeker’s 2018 internet trends report: All the slides, plus analysis The highly-anticipated Internet Trends report for 2018 has been released, including data bound to prove helpfu… Read More
Mugatu is onto something ... According Content Marketing Institute’s 2018 B2B Content Marketing Report, 72% of B2B marketers use pre-produced video content, 17% use video live-streams… Read More
They say curiosity killed the cat, but in Ursula Ringham’s case, curiosity is her special gift—both personally and professionally. “I’m a fiercely curious person who… Read More
StumbleUpon Shuts Down After 16 Years StumbleUpon announced that it will shutter its content discovery platform at the end of June, 2018, ending a 16-year run that saw over 40 million users… Read More
Marketers know that quality content and smart SEO are essential for driving toward their marketing goals, but that doesn’t mean success is easy to come by. With 53% of B2B marketers re… Read More
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