From the Russian ad debacle to the Cambridge Analytica scandal to suffering a major stock price blow just a few short weeks ago, Facebook has been making less-than-stellar headlines the past… Read More
Should marketers ignore international and inter-linguistic considerations when it comes to their SEO strategies? Survey says: BZZZRRRT In a way, optimizing for search is like participating… Read More
Facebook redesigns biz Pages for utility as feed reach declines Facebook has released a slew of changes to its popular Business Pages offering, including updates to mobile, recommendations… Read More
Evergreen trees are a symbol of life and renewal because they never lose their leaves; they stay green year-round. Tell that to anyone who has dragged a Christmas tree to the garbage on Ne… Read More
I’m not a designer. I’m not artsy. I didn’t even stay at a Holiday Inn Express last night. I’m a writer to the core. But, as much I love words, I recognize that they… Read More
Industry Group Finds Consumers Love ‘Rewarded’ Ads: Marketers, Less So A new collaborative study by the Mobile Marketing Association (MMA), OpenX, and MediaMath looks at view-an… Read More
Few things are more inspiring than the before-and-after weight loss photo: two drastically different figures juxtaposed against one another, usually connected by an impossibly short span of… Read More
For both B2B and B2C brands, social media marketing has become an age-old tactic by now. And it’s no surprise. Despite working 8 hours a day and sleeping (hopefully) 8 hours, the avera… Read More
Report: Smart speaker ownership driving voice adoption on smartphones The popularity of voice search on smartphones has grown in part due to more Americans owning smart speakers, with a new… Read More
Since the inception and rise of digital marketing, marketers have been keeping a watchful eye on Google — the ruler of the kingdom of search. From research project to technology giant… Read More
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