2023-05-24 17:15
The one constant in marketing is change and in B2B marketing that truism is no different. B2B marketers in search of insights into dealing with change and elevating B2B marketing gathered in… Read More
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2023-05-23 13:00
It’s no secret that today’s B2B marketers are overloaded with information and need the best resources to help them navigate 2023’s higher expectations and fewer resources… Read More
2023-05-22 10:30
In the B2B world, influence isn’t determined by how you look in a bathing suit or how many exotic locales you can Instagram from. B2B influencers are subject matter experts, practition… Read More
2023-05-19 10:30
Microsoft Unveils New Mobile-First Experiences For Bing & Edge
Microsoft has brought an array of new features such as Skype integration to its mobile Bing search and Edge web browser ap… Read More
2023-05-17 13:30
Creating content that is accessible and inclusive is crucial in the work of content marketing, not only for shaping the perception of your brand but also for being socially responsible… Read More
2023-05-15 10:30
What are some of the new frontiers that B2B marketers should be focusing on in 2023?
We asked some of the top B2B marketers speaking at B2B Ignite USA 2023 to share a new frontier tha… Read More
2023-05-12 16:10
Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
B2B marketers have said that they can typically achieve 2.5-times greater pay-per-click (PPC) campaign effic… Read More
2023-05-12 10:30
Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
B2B marketers have said that they can typically achieve 2.5-times greater pay-per-click (PPC) campaign effi… Read More
2023-05-10 10:30
22 years in Internet terms is akin to centuries in analog terms, yet that’s how long our team at TopRank Marketing has been driving digital marketing success for some of the world… Read More
2023-05-08 10:30
If you’re reading this blog I’m probably telling you something you already know, but: everyone in B2B marketing is using content marketing. Well, specifically, 91% of all B2B… Read More
2023-05-05 10:30
More pressure on B2B marketers to prove ROI
41 percent of U.S. and U.K. B2B marketers have said that they have faced increased pressure to prove return on investment (ROI), with some 86 per… Read More
2023-05-03 10:30
What are some of this year's key events, conferences and trade shows — whether in-person, virtual, or hybrid — where B2B marketers can learn the latest from leading marketing… Read More
2023-05-02 10:30
It’s ironic that B2B influencer marketing is getting more difficult as it gets more popular.
In the ancient before times of 2017, it was as easy as dropping an email to a few well-k… Read More
2023-05-01 10:30
Before we know it, B2B Ignite USA 2023 will be here. The anticipating for the event is building and are excited to share a sneak peek of the latest B2B marketing insights from Paul Roetz… Read More
2023-04-28 10:30
Microsoft results top forecasts, shares jump 8% as AI juices sales
Microsoft saw revenue that climbed by seven percent to $52.9 billion during the first quarter of 2023, with its productivi… Read More
2023-04-27 10:30
With the Major League Baseball season now underway, one of the sport’s great ongoing debates has once again found traction: to stick with human umpires, or embrace the electronic s… Read More
2023-04-26 10:30
What will Google’s generative artificial intelligence (AI) search future look like, and will the search giant be able to make good on its goals of aligning its systems to principle… Read More
2023-04-24 10:30
With B2B Ignite USA 2023 just around the corner on May 23 through 24 in Chicago, we wanted to get some of the latest B2B marketing insight from Melanie Deziel, chief content officer at S… Read More
2023-04-21 10:30
B2B High Performers Progress in Quest to Attain a 360-Degree View of Customers
71 percent of the top B2B marketing performers have said they place significant trust in their marketing metri… Read More
2023-04-20 10:30
Since I've been working in the B2B Marketing space for over 25 years from the days of direct mail and faxes to artificial intelligence and virtual reality, there is one thing that is cer… Read More
2023-04-19 10:30
As a content marketer, it’s my job to take the axiom “no stupid questions” to heart. And when it comes to answering the question “What is content?” on a con… Read More
2023-04-17 10:30
Being given direction over and over again without clarification or elaboration can be downright frustrating.
We’re guilty of this in marketing. When we repeatedly suggest that a… Read More
2023-04-14 10:30
The Case for Boosting B2B Customer Experience With Multilingual Support
56 percent of consumers have said that getting information in their own language is of greater importance than price… Read More
2023-04-13 10:30
Targeting and personalization driven by data are cornerstones of today’s marketing. That isn’t going to change anytime soon. What will be changing, however, is how we make th… Read More
2023-04-12 10:30
What is consistency’s secret power in the 2023 world of B2B marketing, and why aren’t more marketers taking advantage of it?
It’s well established that consistency i… Read More
2023-04-10 10:30
At the heart of every B2B purchase decision lies a motivation. The buyer is trying to solve a problem, or improve a process, or gain an edge over their top competitor. Maybe all that and… Read More
2023-04-07 10:30
Very Few B2B Salespeople Say They Typically Deal With A Single Decision-Maker
30 percent of B2B salespeople have said that their sales teams generally deal with between two and four people… Read More
2023-04-05 10:30
Springtime epitomizes new growth and the possibility for harvesting future successes, and as B2B marketers adjust to the changes that 2023 has brought, the industry continues to offer gr… Read More
2023-04-03 10:30
For much of the world, spring has sprung. As readers may know, however, TopRank is a Minnesota-based company and — though we all work remotely now — I’ve made the somew… Read More
2023-03-31 10:30
B2B buyers want purchasing to be more social and entertaining
62 percent of B2B buyers have said that they would like more entertaining online purchasing processes, with 60 percent noting t… Read More
2023-03-29 10:30
We know — and even expect — brands to understand us and offer up personalized experiences. (And at this point, isn’t it annoying when a brand obviously doesn’t &l… Read More
2023-03-27 10:30
I asked ChatGPT to write the introduction for this post. Here’s what it gave me:
In the world of B2B marketing, creating engaging and effective content is crucial for attracting and r… Read More
2023-03-24 10:30
B2B CMOs Make Meaningful Shifts in Priorities
30 percent of B2B chief marketing officers have said that growth was tops when it comes to what they want to deliver in their role, while 21 pe… Read More
2023-03-22 10:30
It’s a great time to be a B2B content marketer. The appetite for content marketing within B2B audiences is high, and content marketers say it remains by far the best tactic in term… Read More
2023-03-20 10:30
How can B2B brands best harness the power of generative artificial intelligence (AI) tools to help take their influencer marketing to the next level?
At this point, it seems unlikely… Read More
2023-03-17 10:30
Creative Services Professionals Are Most Concerned About AI
23 percent of marketing executives have said that they are interested in artificial intelligence (AI), with the top sectors inter… Read More
2023-03-15 10:30
When you googled “what is search intent,” you had the informational intention to seek out an answer to your question and learn more about a topic you’ve been hearing ab… Read More
2023-03-13 10:30
Has there ever been a time when you were trying to work with an influencer, but found it challenging to get their attention? Having your emails go unanswered and being left unread on Lin… Read More
2023-03-10 11:30
B2B Decision-Makers Value Research and Data in Thought Leadership Content
51 percent of B2B marketers have said thought leadership content that is quick and easily-absorbed provides the gre… Read More
2023-03-09 11:30
As any B2B company can attest, the most vexing type of problem is that which you have a solution for … you just don’t know how best to use it.
B2B marketers face monument… Read More
2023-03-08 11:30
Historically, women have been underrepresented in the B2B marketing space, but we all know there are endless inspiring stories of female leaders driving innovation and creating revolutio… Read More
2023-03-06 11:56
Sometimes marketers can spot trends as they are on the rise and sometimes we are hit over the head with them (can we say ChatGPT?).
What we’ve seen so far this year has been a mix o… Read More
2023-03-03 17:30
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B2B marketers are facing more and more… Read More
2023-03-03 11:30
E-procurement sales top $1 trillion [B2B Marketplaces Report]
B2B buying within e-commerce channels experienced 18 percent growth during 2022, with B2B marketplace sales reaching $112 billi… Read More
2023-03-01 23:49
While reviewing metrics, it can sometimes be hard to identify the metrics that matter vs vanity metrics.
Vanity metrics are metrics t… Read More
2023-03-01 01:45
As a B2B marketer, we know that Account-Based Marketing (ABM) and intent data are closely related in the sense that intent data is often used as a key input to inform and guide ABM strat… Read More
2023-02-27 16:30
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[one-fifth-first][/one-fifth-first][one-fifth][/one-fifth][… Read More
2023-02-27 11:30
If you haven’t heard the jokes yet, you will. ChatGPT is the terminator, and all of us content marketers are Sarah Connor. It’s only a matter of time before the evil machines… Read More
2023-02-24 22:26
Our B2B Marketing Exchange Speaker Spotlight is back with none other than Jeff Marcoux, CMO at Bombora, a provider of Intent data for B2B sales and marketing. With a conference theme of… Read More
2023-02-24 11:30
Millennial and Gen Z B2B buyers are many and demanding online [Report]
64 percent of business buyers are in the millennial and Gen Z demographic, with the B2B buyers in these groups more li… Read More
2023-02-22 11:39
Where do B2B Marketers go for up to date information, great networking and insights on what's working in B2B Marketing? B2BMX is definitely on the list of events where business marketing p… Read More
2023-02-20 15:27
What are some of the top reasons that B2B brands are leveraging influencer marketing in 2023?
In the following infographic, we share 15+ valuable insights, take-aways and statistics t… Read More
2023-02-17 11:30
B2C and B2B Customers Expect Personalized Content at Different Stages of the Purchase Journey
57 percent of B2B customers have said that they expect personalized content when discovering a… Read More
2023-02-15 11:30
Since its formation LinkedIn* has been the leading business social media platform, and with increasing numbers of brands and users having turned away from Twitter since its 2022 ownershi… Read More
2023-02-13 14:55
It’s almost Valentine’s Day, that commodified and commercialized celebration of the most bountiful and free resource we have.
But cynicism aside, love in all its forms is a be… Read More
2023-02-10 11:30
The evolution of B2B marketing in 5 charts
55 percent of B2B marketing executives have said that the length of purchasing cycles has increased, while 35 percent of B2B marketers consider th… Read More
2023-02-08 11:30
How is ChatGPT artificial intelligence (AI) chatbot technology changing search engine optimization (SEO), and how will the major shifts being implemented by Google, Microsoft and others al… Read More
2023-02-06 14:37
My sister has an uncanny ability to buy the perfect present for everyone in her life. Every time she gives me a gift, I’m surprised at how thoroughly perfect it is — and most… Read More
2023-02-03 11:30
B2B marketing will be more digital, customer-focused this year [Data]
Marketers will spend $6.16 billion on influencer marketing in the U.S. alone during 2023, which would be an increase of… Read More
2023-02-01 11:30
Is recession-proof marketing genuinely possible in the uncertain headwinds of 2023, and — if not — what can B2B marketers do instead to best weather the storm?
Recession-p… Read More
2023-01-30 11:30
Are the human touch-points we use everyday as B2B marketers taking on greater importance in the face of record levels of digital content touched only by artificial intelligence (AI)?… Read More
2023-01-27 11:30
LinkedIn Now Up to 900 Million Members, Continues to See ‘Record Levels’ of Engagement
Microsoft’s latest quarterly performance report has revealed that its LinkedIn (clie… Read More
2023-01-25 11:30
As B2B marketers adjust to the changes that 2023 brings, the industry continues to offer growth opportunities as well as shifts that often seen to happen so fast that they are difficult… Read More
2023-01-23 11:30
When you were getting started in B2B marketing or selling, did you suspect you’d be selling your product more or less the same way for years at a time, or maybe for even longer?
W… Read More
2023-01-20 11:30
2023 Edelman Trust Barometer: Business is only institution viewed as ethical, competent
62 percent of global respondents in Edelman's annual Trust Barometer have said that they place the mo… Read More
2023-01-18 11:30
How can B2B marketers craft content that truly stands out from the growing volume of information that may be touched more by artificial intelligence (AI) than human hands?
Faced with in… Read More
2023-01-16 11:30
Blind pitching rarely works. It sometimes works, but not to the level you need for a meaningful relationship. For real success in B2B influencer marketing, a real relationship is needed… Read More
2023-01-13 11:30
B2B Marketers Prioritizing Data and Technology to Succeed in 2023
86 percent of B2B marketers have said they will invest more in technology during 2023 that they did in 2022, with 36 percen… Read More
2023-01-11 11:30
How is ChatGPT artificial intelligence (AI) chatbot technology poised to revolutionize B2B marketing in 2023, and what dangers do marketers and brands need to navigate in order to make t… Read More
2023-01-09 14:36
In case you’re new to the blog, our agency is pretty sold on B2B influencer marketing. Now, when we say influencer marketing, we’re not talking about tanned and toned Gen Z&rsquo&hell…Read More
2023-01-06 11:30
The Top Strategies B2B Marketers Plan to Explore in 2023
42 percent of B2B marketers have indicated that they plan to explore artificial intelligence (AI) marketing and sales strategies mor… Read More
2023-01-04 11:30
The concept of jogging someone’s memory seems, on its surface, like an unscientific and inscrutable undertaking.
Memories and mental associations pop up at random. Right? The smel… Read More
2023-01-02 11:30
Where are B2B marketers turning to fill the void an increasing number of brands are facing having paused or left the Twitter platform?
Increasing numbers of brands and users have turned… Read More
2022-12-30 11:30
5 Major Takeaways From This Year's ANA B-to-B Marketing Virtual Conference
B2B marketers can achieve market share expansion and greater outcomes when they focus on a broader reach, while a… Read More
2022-12-29 12:15
Over the past few years aka "the Covid years" the role of influence in B2B marketing has grown significantly. Our 2022 research report, The State of B2B Influencer Marketing, reported th… Read More
2022-12-28 11:30
What were the top B2B content marketing articles that published on the TopRank Marketing blog this year?
Content encompasses nearly everything we read, watch, or listen to, and as our C… Read More
2022-12-26 11:30
Search marketing has elevated and grown in numerous ways throughout 2022. At each of the shifts and changes in the search marketing landscape along the way, we've done our best to not on… Read More
2022-12-23 11:30
Changes to California's Privacy Law Will Affect B2B Brands
When B2B exemptions to the California Consumer Privacy Act (CCPA) end in January 2023, privacy notices when engaging leads and oth… Read More
2022-12-21 11:30
We are so thankful for our clients, partners, family and friends like you that have helped us rock 2022 with innovative content, authentic experiences and countless opportunities to bols… Read More
2022-12-20 11:30
How can B2B marketers make the best use of marketing budgets in the face of economic challenges?
When it comes to online marketing, search engine optimization (SEO) and pay-per-click (P… Read More
2022-12-19 11:30
When a storm is on the horizon, everyone battens down the hatches, boards up the windows, and hunkers down to wait it out.
Right now there’s a recession on the horizon for B2B busin… Read More
2022-12-16 11:30
Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
41 percent of marketers have said that they plan to increase their influencer marketing spending in 2023, with 34… Read More
2022-12-14 11:30
2022 has seen B2B marketers continuing to find creative new uses of influencer marketing, which has proven to be more recession-proof than other marketing tactics — and why 2023 is e… Read More
2022-12-12 11:30
In 2022 B2B marketers have continued to find creative new uses of social media marketing as the marketing world experienced another year exploring uncharted territory. We've been fortuna… Read More
2022-12-09 11:30
LinkedIn Details 3 B-to-B Marketing Trends That Will Shape 2023
The B2B marketing industry will undergo significant transformation in 2023 and beyond, with more personalized and meaningful… Read More
2022-12-07 11:30
The definition of a ‘lead’ has been a point of contention for ages. Marketers feel like anyone who gives up their contact information in exchange for an asset should be considere… Read More
2022-12-05 11:30
Why are B2B brands increasingly turning to influencer marketing?
B2B influencer marketing is the business-oriented cousin to the B2C Instagram entertainment and lifestyle influencer… Read More
2022-12-02 11:30
Changes to B2B ecommerce coming fast [SURVEY DATA]
B2B executives expect eCommerce revenue to grow from 20 percent to 31 percent during 2023, while in 2021 digital-first B2B buyers said tha… Read More
2022-12-01 00:14
Last month, we introduced our all new podcast, Elevate B2B, with the goal of elevating the B2B industry. The show features conversations that inform, include and inspire the best of B2B mark… Read More
2022-11-30 11:30
As B2B marketers around the world embrace the holiday season and the push to 2023, the B2B marketing industry continues to offer growth and shifts that sometimes happen so fast that they… Read More
2022-11-28 11:30
How can B2B marketers put the old adage of focusing on what you can control to the best use, and why will 2023 be an important year to boost efficiency with better focus?
We’ve… Read More
2022-11-25 11:30
The Top 50 B2B Marketplaces: A New Ranking
B2B marketplaces have raised more than $1.7 billion during the first nine months of 2021, with Faire, Joor, and Indigo AG topping the list of B2B… Read More
2022-11-23 11:30
As the U.S. celebrates Thanksgiving Day this week, we can all look back at another unique year of opportunities, challenges, and changes in the B2B marketing landscape.
Despite the ch… Read More
2022-11-22 11:30
[caption id="attachment_31669" align="alignnone" width="600"] Selfie with Tusar Barik & Jim Habig of LinkedIn at #b2believe[/caption]
How can marketers put promise making into practic… Read More
2022-11-21 14:45
In recent years, the term "neurodiversity" has become more and more commonplace. It is the idea that there is not just one "normal" way to think or learn, think, process information and… Read More
2022-11-18 11:30
One Way to Set B2B Content Apart from the Rest? Actively Promote It
Creating higher quality B2B content was seen as the top way to differentiate it, with coverage of unique topics that comp… Read More
2022-11-16 11:30
The post Planning, Creation & Promotion: 5 Top Tactics For Creating Inspired B2B Content appeared first on B2B Marketing Blog - TopRank® Read More
2022-11-14 14:32
When you think about who is influential in your industry, you likely think about professional influencers first. These are the consultants, public speakers and authors, the ones… Read More
2022-11-11 11:30
B2B brands shouldn’t fear rejection, but being unknown
91 percent of potential customers don't actively reject any B2B brands, while increasing brand awareness remains one of the top… Read More
2022-11-09 11:30
What do B2B marketers need to know about search in 2023?
B2B marketing and search have always had a complex relationship, and 2023 will undoubtedly see new shifts arise in numerous ar… Read More
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