Now Is the Time for B2B Content During the pandemic, video and webinar content has seen the largest increase in views according to recently-released survey data, while views of unique conten… Read More
What’s new at YouTube, and how are B2B marketers using the world’s largest video platform in creative and engaging campaigns? Let’s take a look! Google’s omnipres… Read More
If the 1982 movie Blade Runner and its dystopian depiction of what the world would look like in 2019 were accurate, this is what we’d have been living through last year: via GIPHY… Read More
75% of people unlikely to use branded hashtags, survey finds A quarter of consumers have engaged with customer reviews over the past 30 days, while 26 percent said they are likely to review… Read More
What do B2B marketers stand to gain by using Reddit? Just how effective is Reddit for advertising and organic marketing communication, and what are some of the top tips and advice for B2B… Read More
Today we live in an age of information overload where the speed of content discovery and the variety of options for media consumption across connected devices presents new challenges for B2… Read More
COVID-19 drives more business to B2B marketplaces Global marketplace growth is being led by the B2B segment, with sales expected to hit $3.6 trillion by 2024 — up from $680 billion in… Read More
Joseph Gordon-Levitt is a guy who understands content. He was the featured keynote speaker at Content Marketing World three years ago, and his company HitRecord empowers creators to collab… Read More
What will successful B2B marketing look like in a post-pandemic world, and what can marketers do today to be ready? B2B marketers are facing daunting and unprecedented challenges —… Read More
What does being an influencer really mean in the B2B world? The classic B2C influencer is someone with a big following on social media, someone who makes a living doing makeup tutorials o… Read More
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