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Is the future of advertising user generated content?

“I believe that the world’s Advertising creative can be Generated by the consumers its designed to engage,” says Jules Lund, founder of influencer marketing platform, Tribe. Lund suggests its time that all brands embraced user generated content to create bespoke ads that will resonate with their customers. Speaking to an enraptured audience of media and […]

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Is the future of advertising user generated content?

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