As the summer season is ought to start fancy love to have Frozen beverages, so their is a quick rush in the market of frozen milk products and the milky ventures have already put themselves into the manufacturing of bulk frozen dairy products such as ice-creams and other deserts.

Parallely with this is increase in the promotional telecasting of ads as per the recent needs in the market which is the reason of conflict between the two milky giant Hindustan unilever and Amul,

 HUL and Vadilal Group have joined forces to lock in the legal battle to Amul ice cream maker Gujarat cooperative milk marketing federation(GCMMF) over a television commercial, which allegedly belittles “frozen desserts”.

Case was filed in bombay high court against GCMMF maker of Amul icecreams and other dairy products by the HUL, which markets “Kwality Walls”,claiming that the recently launched  TV advertisement as “misleading”. Vadilal group(Vadilal Industries and Vadilal Dairy International), supported and shown common interest in the matter , which also manufacture frozen desserts.

According to GCMMF, ad was launched to “educate consumers to identify and differentiate between ice-cream and frozen desserts”.though the  advertisement does not name any brand, but inherently it opposed others as the ad talks about Amul ice creams being made from “real milk” as opposed to “frozen desserts” which are made from “vegetable oil”.

According to the reports an HUL company spokesperson, said: “Amul has been airing a misleading television commercial since March 2017. This advertisement makes factually incorrect statements creating apprehensions among consumers of frozen desserts. The advertisement makes incorrect claims about the usage of ‘vanaspati/vanaspati-tel’ in frozen dessert products. We wish to clarify that Kwality Wall’s range of ‘frozen desserts’ do not contain Vanaspati. In fact, Kwality Wall’s range of frozen desserts contain milk/milk solids like ice creams. The only difference is that frozen desserts use vegetable fat instead of dairy fat, which actually makes them healthier as they have lower saturated fat and do not have cholesterol.”

R S Sodhi, MD, GCMMF, said: “Frozen desserts are masquerading as ice creams. By using low-cost ingredients, they are misleading consumers who are looking for real product. We are trying to make consumers aware of the difference.” Sodhi said the company will not be “intimidated” by the legal notice of HUL,

“It is unfortunate that Indian companies which genuinely work in interest of milk producers and consumers alike are being threatened with legal suits for airing facts. It is our responsibility to educate customers about ‘analogues’ products so that consumers know what they are purchasing. However, being a dairy cooperative, it is a part of mandate to promote the goodness of milk and milk products so that the future of millions of poor milk producers of our country is protected,”.
Both the ventures are debating on the topic and try to  prove  themselves as Amul goes with the milk fat to be healthier meanwhile another side HUL goes with the vegetable fat as mentioned in the report above

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