For the first time, consumers in India will be able to buy look-alike runway AIFWAW17 merchandise through Facebook in real time. Fashion industry is a huge field to be defined coz fashion is available in stores and style is something you choose to wear so this campaign is evolved to fascitile the stylers with lavish tremendous options.
“Fashion more about dressing according to what’s fashionable”
There is hilarious competetion in every field of the era specially the fashion industry though the the style trends are driven enormously a class apart from the past historic years although it has also mixed the blink of ancient wears with todays trends every time it emerges with new innovations and transformations that no one can bet that particular style will be trending for how long.
Everybody in the run of being different from the crowd as its said that Fashion reflects who we are and within it enculcates that everyday is a fashion show and world is a runway becoz first impression to be the last and it comes out to be from the whole outlook of a person.
So Amazon is again back with the initiative to launch the fashion week for the stylists to grab the opportunity of filling their wwardrobe with the classy outfits and accessories just because life is too short wear boring clothes betting heavily on Facebook and Instagram for ramping up the focus on Amazon India Fashion Week Autumn Winter 17 (AIFWAW17) which starts on Wednesday and goes on till March 18.
Being fashionable doesn’t meant always to be wearing a bold makeup on face and shabbily dressed up with gordy jewelleries it’s a huge no dis is just a part of styling because the main agenda to be trendy is to remain classic and style yourself according to the occasions which constantly make us confident enough and provokes in grabbing the attentions spoke about your personality because your personality is the first thing people see.
its will be offering a vast and idiosyncratic package of famous brands round the globe through platforms like Instagram in various fashion weeks leveraging the reach of social media to move runway merchandise in real time .
Head of Amazon Fashion Arun Sirdeskmukh encoded “the campaign also makes it more accessible to the online fashion shopper as we curate Amazon Fashion selection real-time in line with the latest trends and highlights from the runway,”. company will also use Facebook Live (to stream live shows) and a Facebook Live Poll with ticker where users can vote for the best looks of the day and the platform’s tagged features where users can click to shop from curated mood boards.
“On Instagram, we will be leveraging Instagram Direct and Instagram Carousel to bring forth exclusive content from the event”.
Amazon plans to target 25 million consumers through social media for this year’s AIFWAW17 and with it they will be providing the shoppable catalogue feature on Facebook, users can watch daily updated content videos from the Fashion Week which is constructed by the creative team of amazon Fashion
The shoppable catalogue is curated by the Amazon Fashion creative team and features a selection of products from the day’s trends that consumers can own at affordable price points.
Fashion, style,trends,amazon,facebook,instagram,celebrities,arun sirdeskmukh,wardrobe, AIFWAW17
The post Amazon to launch fashion week campaign via facebook and instagram appeared first on Mcr World.
