The expansion of online shopping websites has simultaneously also the reason behind the cause of conflicts between the sellers All India Online Vendors’ Association, a group of 2,000 sellers on various online platforms, contended in a letter to the CCI. The letter dated March 2, 2017.

Online  shopping has become the most significant  activity of today’s era as it has influenced people to move towards digitalisation and without wastage of time and energy things are purchased and sold in an electronic form. As these online websites are expanding as the demands are high and moreover a 90% of customers prefer online buying this dominating nature has also laid the competition aggressively.

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According to the recent updates the competition commission of india has recieved a post from the  group of online vendors proclaiming that Flipkart WS Retail and Amazon’s  cloudtail are the two leading online shopping ventures indulge in predatory pricing and discounting when private label products are sold.

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runing the smaller businesses such as Snapdeal and online sellers, they opposed the rock bottom prices on electronics, phones, fast moving products by ws retail and cloudtail these vendors were enjoying the special benefits and yet not disclosed publicly.

Flipkart says that from the very first of the commencement of venture it always follows the transparency ,integrity and all legal aligations and applicable laws they also encoded about the smartbuy brand that it has already been liscensed which facilitates quality checks and it results in success of brand increased the popularity and growth of business contribution of tremendous gains“.

Flipkart cofounders Sachin Bansal and Binny Bansal in 2010  set up WS Retail sold their stake in WS Retail in September 2012 after facing the heat on circumventing rules that don’t allow foreign-backed ecommerce companies to sell directly to consumers. WS Retail remains the largest seller on the platform and is trying to reduce its dependence on the entity.

Amazon  also combined its views by saying that they also compliant with Indian laws and policies, We work hard and continually innovate to offer services such as FBA (Fulfilment by Amazon) and Easy Ship to sellers on our platform, that enables them to significantly lower their cost of selling and reducing defects as they sell to a nationwide customer base.

Sellers pass on these savings as lower prices on the platform.”  Cloudtail is a joint venture between Amazon Asia and Infosys founder NR Narayana Murthy’s personal investment vehicle Catamaran.it including Symbol, a menswear brand, and Myx, an ethnic wear label for women.

“Certain basic products are retailed at lower-than-manufacturing prices in order to kill competition on the marketplace itself,” the association said in the letter. “All premium advertisement spots are reserved for above-mentioned companies (WS Retail and Cloudtail).”

The Gurgaon-based company has bared the losses due to the rapid growth of its rival firms amazon and flipkart , after dismal of  12 months its fortune seeks to turn as it was laying off staff  founders also bared the sufferings as they didn’t take the salary for a unspecified period and other top executives are expected to take pay cuts and retailing, private labels typically earn a larger gross margin than products sold by other vendors, even when offered at a discount. The sellers’ group alleged that the private label retailers were getting preferential treatment.

‘UNNATURAL INTERNAL COMPETITION’

the spokesperson said in an email“unnatural internal competition, which has been made to destroy competition, capture market, earn revenue by dubious means.” This has led to the collapse of not only ecommerce sellers, but is also a major factor in the “crash of Snapdeal’s B2C business. Such matters should be investigated by lifting the corporate veil”, the spokesperson said in an email.

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