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matthew-fenton.com/blog
That Branding Thing is the blog of brand strategy expert Matthew Fenton. It focuses on matters of positioning, strategy and execution, with a focus on helping underdog brands to win.
J.K. Rowling Is A Hack
2018-03-16 21:22
J.K. Rowling is a hack. I don’t believe that, but some people do.  Devotees of Hemingway think she uses too many adverbs, probably.  And some call her stories “derivati… Read More
The 16 Best Books I Read In 2017
2017-12-29 22:07
2017 was a good year for reading things.  I completed 49 books, a personal best, and I may be able to squeak one more in before year-end. For this, I must thank the Kindle, and the in-l… Read More
Be Selective (To Do More With Less)
2017-11-27 17:48
Be selective. This is not a suggestion or an empty mantra.  It’s one of the very few brand-building imperatives I’ll propose to you. As a leader of a challenger brand, you&r&hell…Read More

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