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matthew-fenton.com/blog
That Branding Thing is the blog of brand strategy expert Matthew Fenton. It focuses on matters of positioning, strategy and execution, with a focus on helping underdog brands to win.
2018-05-25 19:25
Well, it happened again. Earlier this week, in a seemingly unrelated conversation, a stranger found a chance to take a swipe at Millennials, and went for it!  According to this person… Read More
J.K. Rowling Is A Hack
2018-03-16 21:22
J.K. Rowling is a hack. I don’t believe that, but some people do.  Devotees of Hemingway think she uses too many adverbs, probably.  And some call her stories “derivati… Read More
The 16 Best Books I Read In 2017
2017-12-29 22:07
2017 was a good year for reading things.  I completed 49 books, a personal best, and I may be able to squeak one more in before year-end. For this, I must thank the Kindle, and the in-l… Read More

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