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matthew-fenton.com/blog
That Branding Thing is the blog of brand strategy expert Matthew Fenton. It focuses on matters of positioning, strategy and execution, with a focus on helping underdog brands to win.
11 Resolutions For Brand Leaders In 2021
2020-12-27 00:15
(Reading Time: 2 minutes) Who says resolutions are just for personal goals?  As per tradition, here’s my ever-evolving list of resolutions for brand leaders, meant to help gu… Read More
The 13 Best Books I Read In 2020
2020-12-22 02:27
(Reading Time: 6 minutes) 2020 was the year I learned to quit a book. See, I have a problem.  Maybe you have it too.  Once I start a book, I feel guilty about putting it do… Read More
P.S. I Didn’t Take The Gig.
2020-07-29 14:00
(Reading Time: 2 minutes) A few years back, I received an inquiry from a large company – one that’s advertised in the Super Bowl. They wanted me to… Facilit… Read More
“CHANGE OR DIE!!!”
2020-07-01 16:59
(Reading Time: 2 minutes) “CHANGE OR DIE!!!” I first heard this shrieking admonishment early in my career, nearly 30 years ago. I’ve heard it dozens of times since… Read More

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