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matthew-fenton.com/blog
That Branding Thing is the blog of brand strategy expert Matthew Fenton. It focuses on matters of positioning, strategy and execution, with a focus on helping underdog brands to win.
P.S. I Didn’t Take The Gig.
2020-07-29 14:00
(Reading Time: 2 minutes) A few years back, I received an inquiry from a large company – one that’s advertised in the Super Bowl. They wanted me to… Facilit… Read More
“CHANGE OR DIE!!!”
2020-07-01 16:59
(Reading Time: 2 minutes) “CHANGE OR DIE!!!” I first heard this shrieking admonishment early in my career, nearly 30 years ago. I’ve heard it dozens of times since… Read More
The Thing About Goliath
2020-05-10 17:58
(Reading Time: minute) Walmart is the largest bricks-and-mortar retailer in the history of the world.  This has been the case since 1989.  But think about how many other r… Read More
Three Levels Of Brand Values
2020-04-28 20:29
(Reading Time: 2 minutes) I submit to you that there are three levels of brand values. Level 1 – “No Values” Here, you’re saying, “Values are irr… Read More

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