Creating a Book Cover that Sells
Before we dig into the tips for working with a Book cover designer, I have to ask: Has your book cover always been in your mind or is this something you hadn’t given too much thought until now? (Let me know on Twitter)
Creating an awesome book cover for your book is one of the most important parts of the book publishing process. Yes, editing is crucial as is the actual writing of the book (duh) but it’s the COVER that will make the biggest initial impact. The truth is that people do judge a book by its cover. So it’s crucial to make sure that you take time to think about your cover and work with a great designer to create a book cover that sells.
1. Hire a Book Cover Designer – Templates aren’t going to cut it, unless you’re only selling your book to your friends and family. If you want your book cover to look professional, visually delightful, and inspire people to click “Buy” then you’ll need to pony up the cash to hire a cover designer. (Worried about finances? Check out this video)
2. Do Your Homework – Even the greatest of graphic designers can’t read minds (although a few are very close!). Save yourself and your designer hours of frustration by becoming clear on your vision. You don’t need to have an exact idea down to the font type but here are a few steps to take to make this process go smoothly:
a) Study other books within your genre or industry. Take note if the book covers are heavy on text (ex: a dominating title) or rely more on graphics or images. What colors are most commonly used? What is the layout like?
b) Take a few screenshots of the book covers that really stand out to you and use these as examples for your designer. A good designer will be able to take the essence of these covers and create something special for you that reflects your book’s message and individual brand and feel.
3. Be Honest and Specific – When you get back the first draft (aka proofs) of your cover, be honest with the designer. If something feels “off” let them know, but be constructive in your feedback. Take a moment to think about what exactly it is that’s bugging you. Is it the color of the title? Is the position of a graphic a little off? Have you changed your mind on the type of photo you want? Making a lot of revisions may cost you a little more money but in the end it will be well worth it to have a cover that you’re proud of and that will help you sell books.
Have questions about the book publishing process? Let us know! Shoot us an email or connect with us on Twitter.
More from the Book Publishing 101 series:
- Book Publishing 101 – Funding Your Book’s Publication
- Book Publishing 101 – My Favorite Writing Tips
- Book Publishing 101 – Does Self-Publishing Hurt Your Chances of Going Mainstream?
- Book Publishing 101 – 4 Types of Editing
- Book Publishing 101 – How to Find a Book Editor
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