Just My Type is a book about fonts. And these days most people have a vague idea what fonts are, if only because they see the word (occasionally) on their word processor.

Well, a whole book about fonts may not be your thing but this is interesting enough, even for the non-professional. It's a series of short essays, about the designers of type, the folk who choose them for specific purposes, and all like that. It's a good bedside book -- you can read the odd chunk before going to sleep.

Of course you do have to be a bit weird to be interested in fonts. But if you're going to use CreateSpace or Lulu or something to produce actual printed books, as opposed to ebooks, then you're going to have to take an interest to some extent.

If you're looking for a practical book that gives you a list of suggested fonts for various different purposes, then this isn't it. But then it doesn't claim to be.

For something similar, but a bit more in-depth, perhaps, try Simon Loxley's Type: the Secret History of Letters. And for those who are actually designing a printed book, Robert Bringhurst's The Elements of Typographic Style is indispensable.