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The Indie Author: The Price is Right

image depicting marketing

Talk to any so-called Amazon kindle eBook internet marketeer and they will tell you one or all of several things. Here’s how it goes:-

You have to sell it cheap

It must be a premium product and therefore expensive

You have to offer a high price followed by a low price

You have to offer a low price followed by a high price

Give it away

Throw it away… and so on and so on.

The truth is, in order to market your book, your book has to be good and your Marketing Campaign has to be brilliant.

Now, tell me that you are any the wiser. You’re not, are you? To be honest, nor am I.

Success depends on a lot of things and I’m going to show you what tools you, as an indie author, have available to create a successful book launch, marketing campaign, cover er… well, advertising blurb and errr… boy, is this complicated!

Okay, you could be umming and ahhring all your life and believe me, there is no obvious campaign because your book is different to mine. My book is Sci-Fi yours is fantasy… and herein lies the problem. Sci-fi is NOT fantasy, yet many promo websites stick these genres together. What we have to do, as indie authors, is split the wheat from the chaff. Ring a bell? I hope so, because we are going back to ancient times to see what it is we have to do to sell our books. We are going to thrash out our book’s titles and genres and then we are going to find our niche in marketing.

Watch this space and also take a look at the tools you have available to you to write, market and promote your book at my website.

Tom Kane (c) 2017

My Books on Kindle & Paperback
A Pat on his Back – Lifestyle humour
Living in Cyprus: 2013 to 2016 – An expat’s life in Cyprus
Diary of a Debt Collector – True life humour
Operation Werwolf – WW2 action adventure fiction
Hitler’s Secret Atomic Bomb – The evidence for Hitler’s atomic weapon program
Ciao Roma – A guide to short stays in Rome
How to Start Your Own Embroidery Business – Home working

Coming Soon
The Brittle Sea – Drama
The Ragged Edge of Time – Science Fiction time travel
Ascension: Brave New World – Science Fiction
Welcome to Beyond: Science Fiction

See details on my website by clicking here.



This post first appeared on Tom Kane's, please read the originial post: here

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The Indie Author: The Price is Right

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