How marketing channels will change this year? The Social Media platforms are constantly evolving around the needs and preferences of the customers. These networks help people to connect with other people around everywhere who then build a personal connection with each others. The basic purpose of social media is to build a brand and increase its visibility. Some research studies show that social media has been an integral communication platform for majority of the users and we have over 2 billion active social media users. Few research stats says that,
· 81% of millennial check Twitter at least once per day.
· The female Instagram users are comparatively more than men. Its 38% vs. 26%.
· Instagram is considered to be the largest social network for the teenagers.
So what is in for social media this year? The ongoing social media practices for this and few upcoming years are:
The Era of Messaging Apps
That is pretty strange, but this year social messaging applications have taken over the place of social networks. In fact, social messaging apps like WhatsApp, Facebook Messenger, SnapChat, Instagram have more users than the big social networks: Facebook, Twitter and LinkedIn.
Most businesses have now started taking advantage of the presence of huge audiences based on social media platforms and are already taking benefits of messaging platforms like when you click on an ad it takes you the Page or the chat window of the respective brand. The brands have started to realize the value of social messaging apps and networks to have a good presence there by direct communication with the users.
The News Time
This year and so on more and more people especially the millennials are turning towards the social media as their main source of news instead of newspapers, radio or television. Get a grip on the social media to share your voice all over.
Facebook Live Is Alive
It is no more about the daily post or creating unique content; social media is now taking it to the higher level by showing up everything in real time with live videos, a better way to stay connected to the online users. Social videos have much more engagement than any other content format and have been responsible for much growth on Facebook-Live. Not only this, Facebook live videos are covering major events for the people who are not able to attend it.
What Twitter Has In The Future
We have heard the demise of Twitter lately, but the algorithms update suggest us to use Twitter to reach out to people openly, rather than only as a medium to just broadcast your message to everyone. Twitter is at its boom connecting millions of users with simple hashtags.
Paid Advertisements Are Booming
Though Google prefers organic reach the most over the next few years but there are a large number of highly paid marketing campaigns is in the trend. The companies have already experienced the potential of paid marketing which is reaping good results. Most website design companies are into paid advertisements via all social networks. It is predictable that in the next few years, there will be a much larger number of highly paid marketing campaigns. Companies have already practiced the potential of paid marketing and many are jumping the bandwagon. Reflecting the fact the social media platforms will reduce the organic visibility of the brands while letting them have exclusively paid rights to the social media.
Obligating Video Advertisement
With improvements in the internet quality, it is now the high time for GIFs and videos to gain popularity over the social media marketing. Visuals are always appealing than written content, and so brands are making videos to rule the internet world. Companies are also working with the idea of virtual reality and augmented reality to give their potential clients a better feel for what is in store for them.
Every single thing is over the chatbots now. As soon as you go to a Facebook page, chatbots are ever ready to assist the online users. This quick communication with the users over social media apps or networks have made the marketing struggle of the brands much easier as before.
What You Have For 2017?
Just posting content directly would be considered as rented and you will not be having control over the outcome whereas putting in fresh content in words, videos and posts are deemed to be owned and give you good control over the content to make a strong brand’s performance.
About Loius Martin: