How To Stay Small And Win Big: Small Business Growth Tips, For The Private Owner, That Defy Convention by Craig Wood is the 30th book I read during the Read 30 Books in 30 Days Reading Challenge. Yes, I did it. This book is definitely one you’d define as being off the beaten path in the sense that some of the information will rub people the wrong way.
If you’re not a joiner, buy my e-book, Read 30 Books in 30 Days Like Francis Bacon instead? It’s a 30 Day Reading Makeover Challenge.
How To Stay Small And Win BigRead 30 Books in 30 Days Like Francis BaconThe Art of Possibility
Book Bite: Don’t run away from pain. Harness it and use it to your advantage. Don’t go out of your way to be liked or disliked. Being respected is more important than being liked. People live their lives based on their delusions. Don’t convince people to buy from you. Work with people’s biases and delusions. Most products and services are similar. Think carefully about why people should buy from you.
Participating in this reading challenge reminded me of the importance of not reading only bestsellers. I want to reiterate that because a book is a bestseller doesn’t mean that it’s a great book. It could be, but it could also be that the publisher has a great promotion engine behind it. Read a few books off the beaten path.
What is How To Stay Small And Win Big: Small Business Growth Tips, For The Private Owner, That Defy Convention by Craig Wood About?
I was pleasantly surprised while reading this book. Some of the information is contrarian to what you’ve heard before. And that’s one of the reasons why I liked it so much. I’m tired of hearing the same-old, same-old advice from experts. In How to Stay Small and Win Big, Craig Wood says to design your business to incorporate fun. You can operate your business successfully and still make time for fun.
Nothing new about that. But I’m just getting started and need to do some warm up exercises. Give people the opportunity to buy from you. Let them know you only want to work with a specific type of person. Doing the opposite of what other businesses are doing will make people curious and want to pay attention to you.
It’s important to have different perspectives on books. If you’re not a reader, you can find a synopsis of many books from Readitforme that you can listen to. Click the link to join. This is a great way to learn the latest thinking on many topics.
Start small to test a concept to gain traction. Offend people the right way. What does this mean? It means to break a commonly accepted rule or principle. Repel the people who you don’t want to be your customers. You can repel people by saying ‘no’.
- Not offering discounts.
- Being the most expensive.
- Voicing opinions.
- Putting deadlines on projects and not budging from them.
- Not giving freebies.
When you repel customers you don’t want, you make room for the ones who will be a good fit. Qualify customers by offending and repelling. You’re not for everyone. Additionally, circumstances change over time. So, clients that were once ideal no longer are, so you need to offend and repel them.
People live their lives based on their delusions. Don’t convince people to buy from you. Work with people’s biases and delusions. Most products and services are similar. Think carefully about why people should buy from you.
- Always tell a story, so people remember you.
- Tell a story around your product and service.
- Let customers picture how your product or service could help them.
- Tell an emotive story.
- Don’t talk about value because value is in the eyes of the beholder.
People are hardwired to learn and be entertained by stories. The story is more important than the product. For example, tell the story of the origin of your business. Make it personal, so people identify with the emotions it conveys. Make people be a part of something exciting, unusual, and out of the normal routine.
Storytelling and making people part of something bigger are complementary. Learn and adapt what you just learned. Most of the population are followers and want to be led. Push the envelope. Don’t let preconceived boundaries limit you. Voice your opinions on the things that matter.
Play to win. Buyers need a reason to notice you. People buy people not products or services. Business is about solving your customer’s pain. You can only do that if you deal with yours first. Use your pain to your advantage. Don’t run away from pain. Harness it and use it to your advantage. Don’t go out of your way to be liked or disliked. Being respected is more important than being liked.
Outsource as many tasks as possible. Don’t employ staff unless they’re essential to your organization. And make sure that you understand your business financials.
Final Thoughts: How to Stay Small and Win Big by Craig Wood
How to Stay Small and Win Big by Craig Wood is a short book. It’s presented in a series of meetings the author had with two business owners, who impart many lessons. After a while I got tired of that. But I paid attention to the important lessons. I liked the book because some of the philosophies are similar to mine and what I feel.
I’m really tired of the way most people do business. And I’m tired of all the webinars with the offer at the end. I don’t want to chase leads. There has to be a better way. And that’s what I intend to discover. I recommend How to Stay Small and Win Big by Craig Wood.
Have you read?
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