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2017-04-08 05:50
By Ayesha Hoda When you think of ultra-high-net-worth Pakistanis and their sprawling business empires, names such as House of Habib, Schön Properties, Hashoo Group, Nishat Group and var… Read More
2014-10-23 17:23
By Ayesha Hoda | Original Link Warid Telecom launched its mobile financial services on December 31, 2013, under the brand name Mobile Paisa. Partnering with Bank Alfalah, Warid is the last t… Read More
2014-10-19 15:10
Original Link By Ayesha Hoda | The launch of a chain of milk shops called Mabrook sees Engro Foods venturing into the loose or fresh milk (khula dood) segment. Mabrook is a test market… Read More
2014-04-02 13:10
Published in Spider (Dawn Group of Newspapers) – March 2014 By Ayesha Hoda “Muslim, Sunni, Syed, Pakistani, Pashtun, moderate, hailing from upper middle class, living in Dubai in… Read More
2013-06-15 19:45
By Ayesha Hoda Published in Spider Magazine – Dawn (June 2013) The impact created by non-profit organisations using effective social media campaigns. While many corporate brands in Pak… Read More
2013-04-22 06:51
Published in Aurora Magazine By Ayesha Hoda In an attempt at transparency and rebuttal of myths about US assistance, an ad campaign ‘Roshan Pakistan’ (Brighter Pakistan) was… Read More
2013-02-19 08:55
Published in the November-December 2012 issue of Aurora. Original link here. Ayesha Hoda on Pakistani women and the ready-to-wear phenomenon. Although unstitched designer lawn continues to b… Read More
2013-01-06 12:47
By Ayesha Hoda Published in Aurora Magazine (September – October 2012 issue) The ketchup category has seen advertising activity recently and there are lots of tomatoes to be found whet… Read More

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