I read somewhere that authors shouldn’t add Google Adsense to their blogs because readers will click on these ads and never return. That’s simply not true. In fact, the majority of the visitors that a blog receives don’t even click on AdSense ads, and a blogger would be lucky if one out of every hundred visitors did so. That leaves the remaining ninety-nine visitors on a blog to merely read posts.
The key to creating and maintaining a popular blog is to produce great content so that visitors will subscribe and return to the site to read additional articles and adding AdSense to the mix won’t hurt the author if readers are well informed and/or entertained by what they’ve read. A blogger will qualify for AdSense once he or she has posted twenty to twenty-five high quality, original articles. However, a site won’t receive significant traffic for six months to a year, and the benchmark for a successful blog is one hundred posts.
In conclusion, it’s okay to get the jump on placing Google Adsense ads on a blog so that earnings are instant and consistent once it becomes popular. Integrating AdSense to a blog is also an excellent stream of revenue that can be coupled with the Amazon royalties that an author receives each month. An author should produce valuable evergreen content as well so that readers can benefit from it for many years to come.