Internet marketing is the most effective way that authors like me can sell their books on a monthly basis. And what do I mean by authors like me? Authors like me are independent and don’t rely on the big publishing houses to land a Book deal in order to sell a lot of books. We run our shops like a business and use unconventional ways to garner our readership. I’m from Chicago, and the days of authors selling books in malls or out the trunk of their cars in the parking lot are a thing of the past―booth rent is too expensive and selling books directly to the public on the streets is unsafe. COVID-19 has also significantly reduced the ability for authors to sell their books at trade shows and book fairs for the last couple of years, so they have to be a tad bit more creative when it comes to selling books.
I’ve also found that having a social media presence online isn’t a requirement for success―the success I had on Twitter was minimal at best, and success on Facebook was totally nonexistent for me. As I’ve previously stated on other posts, I’m an introvert whose presence on social media was grossly inefficient, and I found that my time was best spent on writing instead of soliciting followers.
Amazon marketing is the most effective method that I use to sell books each and every day. I spend on average $500 per month in advertising and gross roughly three times that much per month. I’ve also tried Google Ads, but its platform is much more comprehensive and not as effective as Amazon Ads because customers are purchasing books directly off of Amazon’s website as opposed to directing customers to an author’s blog and then Amazon from a Google ad. An author can also advertise directly to his or her Amazon author page, but visitors are merely gathering information rather than purchasing more often than not, and this can lower the conversion rate of sales.
The most unusual way that I’ve tried to market my books was internet radio. Surprisingly, this method was marginally successful, and I found this guy on Fiverr who has a daily podcast with a significant following on iHeart Radio, iTunes, and Spotify to name a few platforms. He sells commercial spots on his podcast for a reasonable price and produces a professional commercial for an author’s book. The only problem is you can only purchase five commercial spots at a time instead of an ongoing commercial ad.
The last method that I use to sell books is blogging. Blogging, by far, presents the greatest possibility for success for an independent author. However, authors must be in it for the long haul as successful bloggers must put in the time and work in order to achieve their goals. I’ve been blogging for a little over a year, and I’m just now beginning to see the fruits of my labor as I’m closing in on one hundred posts. Organic searches on my blog are steadily increasing, and I eagerly anticipate my site going viral in the near future.
In conclusion, it’s okay for authors to be unconventional in their quest for consistent book sales every month. Through trial and error, my methods have brought in steady sales monthly and helped propel me from being an average indie author to having a meaningful presence in the writing community online.