Sure, you’ve built links to English content countless times.

But now you find yourself trying to build a presence in non-English markets, and things are challenging and tedious because:

• There are more ways to violate Google’s guidelines and get in trouble.
• What’s successful in one market doesn’t work in another.
• International link building knowledge remains “local” and tough to crack.

Luckily, a few experts in this type of link building gathered to share great insights and make the entire process easier for SEOs struggling to make their worldwide network… well, work.

So put on your hard hat, it’s time to build…

#1 – You need to pay to play.

SEOs don’t say it out loud, but buying links is a common practice. Especially in markets with less opportunities for link prospecting or PR campaigns.

In some markets you have to overpay to get a “dofollow” tag on your link, with average price per link going over €100 and in some countries even over €300.

#2 – Build relationships, not only links.

When building internationally, don’t venture in the dark. Cultivate relationships with publishers, journalists, and local SEO experts instead.

That way you can engage in more sophisticated link building methods – such as reciprocal or A-B-C link building.

Pro tip: local experts are usually connected with the strongest local domains, making them more useful than any link building skill.

#3 – SEO knowledge may vary.

Sometimes, your outreach can fail because international webmasters aren’t as versed in SEO as you.

So before you offer a “50+ DR link” to your contact point, make sure they understand what you mean, or they might flag your Email as spam… and tank your email domain, too.

#4 – Sometimes, you need to drop the email.

Yes, it’s the most common way to do outreach. But link builders in some countries disagree.

In fact, in some Southeast Asian countries like Thailand or Indonesia, email doesn’t work at all. Wembasters usually interact via social media like LInkedIn or Facebook Messenger – or their own communication tools, like WeChat in China. So do some research first.

Ready to conquer the links of the world?

If not, there are five more insightful tips to check out before you start.

The post SEO: Four tips to build Links Internationally appeared first on Paminy - Information Resource for Marketing, Lifestyle, and Book Review.