Since the 1980s, many economists and historians have claimed that the spread of capitalism is the reason for staggering improvements around the world. But if capitalism has done so much good, why are many people in America voicing resentment toward it today? In this Book Review, you’ll learn why.
Discover the history behind the rise of branding, how it infiltrates every inch of our lives, and the movements emerging around the world to fight it.
READ THIS Book REVIEW IF YOU:
- Want to know how corporate strategy has led to economic anxiety
- Are interested in seeing through the ads that take up more and more of our space
- Would like to know how to resist corporate power
No Logo takes a look at how the power of brands has grown since the 1980s, and how companies have emphasized their brand image rather than their actual products. No Logo shows how this strategy has affected employees in both the industrial and the non-developed world. No Logo also introduces the reader to the activists and campaigners who are leading the fight back against multinationals and their brands.
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