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Amazon Ads revenue soars despite low local presence

Like they say, everyone’s different. What works for some, doesn’t for others.

Amazon’s no exception…

It’s not a local thing: According to a recent Borrell survey, only 3% of local advertisers use Amazon Ads to promote their brands, compared to the 36% that use Google and the 58% that use Facebook.

% of local businesses buying ads on each platform

Average annual ad spending by local businesses

No surprises here, since the local factor may still not make a big difference on the platform.

Yet Amazon is having a strong Q3: According to Tinuiti, that manages over $400 million of Amazon ad budget, spend is up by 21% compared to last year, costs-per-click (CPC) are down 4%, and sales are hovering around 14%.

2022 Amazon US Sponsored Products Y/Y Growth

Oh, and Amazon is testing TikTok-like vertical images and videos. But only among their employees, so it’s unclear when it will roll out globally.

Why we care: This news can be helpful if you’re running Amazon Ads and want to make sure you’re getting the most out of them.

The post Amazon Ads Revenue soars despite low local presence appeared first on Paminy - Information Resource for Marketing, Lifestyle, and Book Review.



This post first appeared on Paminy - Information Resource For Marketing, Lifestyle, And Book Review, please read the originial post: here

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Amazon Ads revenue soars despite low local presence

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