The world entices you with the lure of brand names, especially those high-end designer logos like Louis Vuitton, Gucci, Chanel or Hermes. Your quest to be as "The Joneses" down the street with their lavish lifestyle will drive you to the point of coveting his pretty wife, his lifestyle, and his material goods.  The promotions via billboards, television promotion, and following the Joneses all perpetuate this behavior. The lust of wanting to be seen as more than you really are. This society is based on what you have and what you look like. This attitude dictates and unrealistic notion of success. This is a fantasy mirrored by Hollywood. It's not only that the more you care about impressing other people with your appearance, the more likely you will overspend. In fact, the more focused you are on your own thoughts, feelings, and impressions you make on others, the more you'll seek outwardly-recognizable status symbols like handbags and overpriced clothing. The EGO is the ringleader with this disorder, the thrill to maintain a different reality, the reality that goods will make you happy. It is all vanity, as King Solomon stated in the bible. Vanity goes beyond just looking fabulous for others, it is about the praise and self-admiration that comes along with this behavior. We are to never think more highly of ourselves. This brings me to the theory by Leon Festinger in 1954, which centers on the initial belief that there is a drive within individuals to gain accurate self-evaluations. The theory explains how individuals evaluate their own opinions and abilities by comparing themselves to others in order to reduce uncertainty in these domains and learn how to define the self. Following the initial theory, research began to focus on Social Comparison as a way of self-enhancement, introducing the concepts of downward and upward comparisons and expanding the motivations of social comparisons. The downward social comparison is a great coping process because it allows you to view a bad situation by looking at others who are worse off than you (poorer, less attractive, more stressed) and concluding that things aren’t really so bad. An upward social comparison can cause you to berate yourself unnecessarily because you feel that you’re being outdone by your neighbors, comrades, family, co-workers, and Instagram-youtube-facebook friends. Your (EGO) desire to impress people that could care less about, but not realizing that this disorder can promote psychological disorders. At the end of the day is it really worth gaining the whole world than losing your soul? Material things or what others have don't matter at the end of the day be thankful for what you have.