2019-02-16 21:10
One of the newest social media apps known as TikTok is growing steadily in popularity and may be the next big thing for marketing. TikTok is a short-form video app originally from China tha… Read More
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2019-02-13 20:25
Managing an online community is not always easy and it can become overwhelming having to monitor a long list of client feeds on a daily basis.
Community managers can have a lot of informati… Read More
2019-02-10 20:18
Although it is not yet considered a major player in online marketing, Reddit is quickly becoming one of the top most visited websites in the world. It can also be a very useful marketing to… Read More
2019-02-06 20:30
Once a new year starts, many opportunities rise and shine as well. In the social media world, where Instagram bots which help you gather more Instagram followers are one of the most useful… Read More
2019-02-05 23:11
Making your website easy to use and accessible for everyone is crucial not only from a marketing standpoint but also as a way to meet online standards. New rules for accessibility known as… Read More
2019-01-28 21:21
At some point, every business needs to do a UX audit of their site to make sure that everything is running properly and resolve any issues that come up. Although an audit might seem expensi… Read More
2019-01-25 20:31
LinkedIn can be a powerful tool to network, reach a highly targeted audience and get people familiar with your brand. For most marketers, their LinkedIn strategy may not be as up to date as… Read More
2019-01-24 20:32
With all of your marketing efforts through social media, SEO, and other strategies one of the most important things to focus on is having great content. Writing high quality content that pe… Read More
2019-01-22 23:41
With paid ads most marketers expect guaranteed results but unfortunately this isn’t always the case. Some businesses struggle with low conversion rates from their Google Ads or their… Read More
2019-01-22 23:16
Most marketers focus their energy on apps like Facebook, Instagram and Snapchat but they may not be familiar with other platforms that are quickly growing in popularity. Sites like Reddit a… Read More
2019-01-22 19:12
are turning more and more to video content to reach their audiences online because people consume videos more than any other type of content. If you are creating YouTube videos but ar… Read More
2019-01-16 21:26
Marketers need to be able to create quality content that not only reflects their brand well but also gets real results. It is important to be able to measure the success of your content thr… Read More
2019-01-13 23:56
Social media sites like Instagram are constantly updating their features to keep content fresh and exciting for users. It is important for businesses to stay up to date on all the latest fe… Read More
2019-01-10 23:37
Anyone managing a Facebook business page may have noticed the drop in views, interaction and organic reach in general. It can be more difficult to reach people through organic posts on Face… Read More
2019-01-05 23:11
While social media sites like Instagram and Snapchat have become staples online, new platforms are expected to start emerging for the new year. New platforms can provide people different ou… Read More
2018-12-31 21:31
Marketing on social media is now a crucial component of every company’s advertising campaign. You need to be able to plan and organize your social media strategy in a way that doesn&r&helli…Read More
2018-12-29 20:22
The Super Bowl is an event that brands can take advantage of to get attention from the large audience that tunes in to watch the game every year. Millions of viewers watch the Super Bowl an… Read More
2018-12-26 19:59
Influencers can be a great way to tap into your target audience and reach them in a way that is more personal than a paid advertisement. Social media influencers can have a huge impact on c… Read More
2018-12-24 19:48
When it comes to marketing campaigns, one of the most important first steps is figuring out who your target audience is and how you can reach them. Focusing your campaigns on a target rathe… Read More
2018-12-22 19:39
Businesses that are working on social media campaigns often use both a social media and a community manager to help develop their brand. Although the two jobs may seem synonymous, they actu… Read More
2018-12-20 20:45
2019 is on top of us,and everything is bragging about the changes it will bring. The story is no different when it comes to the online marketplace, especially SEO.
But apart from the change… Read More
2018-12-19 21:17
Companies involved in pay per click advertising may be familiar with the term brand bidding for certain search terms. Brand bidding means that marketers who are purchasing ads for search te… Read More
2018-12-14 21:16
Live chats can be a useful way to provide customer support and interact quickly with people online who need assistance. A chatbox is often preferred among customers because they don’t… Read More
2018-12-11 21:05
Every brand needs to establish their own style so that customers recognize them and have a sense of who they are as a company. One of the most important documents that any business can have… Read More
2018-12-07 20:55
Small businesses often have to deal with annoyance of reviews on their Google business page, Yelp or other site that are fake, negative reviews with low ratings. When someone owns a small c… Read More
2018-12-04 00:07
Going live on Facebook can be a great promotional tool that allows you to really connect with your audience, get their feedback and provide them with important information. Brands use Faceb… Read More
2018-11-28 21:40
Most businesses have begun to realize how crucial it is to use YouTube as part of a media marketing campaign. In addition to making lots of great video content, incorporating some optimizat… Read More
2018-11-26 21:38
Many modern businesses enjoy the benefits of using a messaging service like Slack in order to chat and collaborate with coworkers. However, Slack isn’t the only option for this type o… Read More
2018-11-26 21:30
Any time you work on a social media marketing campaign, it is crucial to utilize analytics tools. Having good analytic and reporting tools is a way for businesses to evaluate the effectiven… Read More
2018-11-24 20:02
Since Instagram added shopping options to the newsfeed and more recently to the stories feature, more businesses are finding ways to showcase their products to potential customers. Shopping… Read More
2018-11-23 20:01
One thing to understand about your social media profile is that it should not be a one way street when it comes to interacting with customers. It is not always about constantly sharing the… Read More
2018-11-21 20:20
Let’s face it: Virtually all industries have bad and good companies and the Search Engine Optimization field is not an exception. Signing up with incompetent SEO agencies in Californi… Read More
2018-11-20 19:21
The Internet has removed our need to leave the house, or to be confined to one specific geographical location in many ways. From online shopping to looking for jobs online, to even searchin… Read More
2018-11-18 19:02
Investing in local search because of having a local business makes sense. Many people looking for services near them such as dentists, restaurant owners, or plumbers take their search to Go… Read More
2018-11-15 23:12
Businesses often utilize LinkedIn to market to other businesses or certain demographics that are more likely to be interested in what they do. The content that you create for LinkedIn is on… Read More
2018-11-14 18:31
Marketing is a carefully curated practice, and has evolved exponentially in the Internet age. There are a few basics that comprise an excellent marketing model. They all combine to increase… Read More
2018-11-08 18:44
The new year is fast approaching, and with it, a dramatic shift in the digital marketing landscape encompassing social media, PPC, content marketing, and SEO. If you are a website owner or a… Read More
2018-11-03 21:52
For most businesses, Black Friday is the time of year where they make the highest number of sales and set themselves up for the rest of the holidays.
Marketing campaigns for Black Friday ca… Read More
2018-10-29 23:44
Voice search is growing rapidly as a more popular option for finding information online and it not likely to slow down.
People prefer the easy hands-free option of voice search so it is cru… Read More
2018-10-29 19:24
When most businesses launch, they usually have a strategy in mind – go the traditional awareness way and then, leverage social media.
Whenever they’ve exhausted all options and… Read More
2018-10-27 18:34
2018 is not just an era of videos, but also a more urbane form of the same is popular these days – Live videos. From business and marketing perspective to career and entrepreneurship… Read More
2018-10-23 18:37
One of the the key elements that marketers focus on is creating high quality content that will keep people interested in their brand. But another crucial factor in marketing success is also… Read More
2018-10-22 17:51
There are plenty of different tools available to help people create their own websites without having to have any special coding knowledge. The most commonly used options are WordPress, Squ… Read More
2018-10-19 20:16
Video marketing has become a more integral part of a business’ overall advertising strategy as the popularity of video continues to grow online. People tend to seek out video to find… Read More
2018-10-18 21:59
One study conducted in 2014 found that the first page of Google gets 95% of web traffic and that 67% of users go for one of the first five results on the first page.
Would you like your bus… Read More
2018-10-18 21:30
In the PPC business, data makes the world go ‘round. Things can change in the blink of an eye, but the good news is that results can be measured easily through hard data. The problem… Read More
2018-10-15 19:55
Instagram stories are a great way to reach followers with important information or create ads that help increase engagement. There are certain strategies and tools available that can make y… Read More
2018-10-15 18:19
You may not realize how much social media actually assists with SEO Essex. Many of us just think of it as a platform for people to post selfies, updates of their life, and to stay in contac… Read More
2018-10-12 19:09
Crowdfunding can be a powerful fundraising tool for personal projects, startups and small businesses who need some financing help. It allows people to seek funds online as a loan for their… Read More
2018-10-10 23:24
Some of the theories behind SEO can make it seem impossible to succeed in getting a higher rank. The idea that sites with more backlinks rank higher and sites with a higher rank tend to get… Read More
2018-10-05 20:35
The voice-activated digital assistant created by Amazon known as Alexa, has powerful potential not only to make the average person’s life easier but to help businesses in a number of… Read More
2018-10-01 18:58
Raw and uncompressed video files can be extremely large, and it isn’t uncommon for HD raw videos to require a few gigabytes for each minute. Needless to say managing files of such siz… Read More
2018-09-17 22:53
Understanding the impact of your content and whether it is having the desired result is crucial in the world of marketing. Analytics tools make it possible to evaluate a particular marketin… Read More
2018-09-17 22:22
More businesses are spending a significant portion of their marketing budget on social media. Social media marketing is crucial but at times it can be difficult to tell how successful a par… Read More
2018-09-15 20:48
Small businesses are often looking for ways to quickly increase growth and brand awareness through more consistent search result traffic. Although there are many available options to boost… Read More
2018-09-12 21:12
Live video content has been around for a while but has now been incorporated into a number of different popular social media platforms such as Facebook, Instagram and YouTube. Streaming con… Read More
2018-09-10 20:01
Netflix has become a staple of entertainment in people’s homes and this is partially due to their smart advertising campaigns that get people interested in their content.
Netflix subs… Read More
2018-09-10 19:38
Instagram is one of the most popular social media sites for all kinds of demographics and it is crucial for your brand to be as active on the platform as possible. If your company isn&rsquo&helli…Read More
2018-09-06 18:49
To run image ads in AdWords, you’ll need to prepare an image file that is sized and formatted appropriately. The size and format requirements depend on where you plan to show your ad … Read More
2018-09-05 22:24
Google handles over 1 billion search requests per day. But even though Google is a household name for most of us, how much do you actually know about this unconventional company?
Keep readi… Read More
2018-09-04 23:15
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With social media marketing, creating diverse kinds of media can be a useful strategy to keep people’s attention. In addition to images and video, incorporating gifs in your… Read More
2018-08-29 23:36
With changing technology, people expect things to be instantly available, convenient and easily accessible. Businesses need to meet those needs by providing customers with the immediate inf… Read More
2018-08-24 22:06
Understanding and assessing your company’s digital needs can be a difficult task as it can encompass so many different things. Your digital needs could include anything from website d… Read More
2018-08-22 21:57
With any marketing campaign you will need to have both a creative idea and an approach that will work based on data you’ve gathered. Businesses need to make sure that don’t rely… Read More
2018-08-20 21:47
Many businesses will periodically perform an email marketing audit to make sure that their emails are working the best they can. You may not even be aware when technical problems occur or i… Read More
2018-08-16 20:23
The realm of digital marketing is constantly changing and every business needs to stay up to date with the latest trends. The way that customers view and experience digital marketing can qu… Read More
2018-08-14 22:16
When you provide a service your clients expect you to work closely for them in order to achieve their goals. Retaining clients means not just working for them but listening to their needs a… Read More
2018-08-12 22:26
Amazon is becoming an even more powerful force in retail and businesses that don’t have an Amazon strategy in place are missing a huge part of the market. Selling products on Amazon i… Read More
2018-07-25 20:24
We live in complex times politically and the country is strongly divided on more issues every day. Companies may feel inclined to weigh in on their beliefs about the current political situa… Read More
2018-07-20 20:13
Email marketing can be one of the most effective ways to communicate with customers and let them know about the important information that you want to share. A newsletter allows you to noti… Read More
2018-07-17 20:03
Many businesses don’t realize the enormous potential that YouTube can have for marketing online. Having a YouTube channel gives you opportunities to reach a wider audience and communi… Read More
2018-07-14 19:19
Every brand’s logo evolves over the years and companies rarely keep their design exactly the same. Especially when smaller businesses are trying to expand their brand they might find… Read More
2018-07-11 17:50
The world of video games has changed dramatically in the past 20 years and now with new virtual and mobile games it has opened up more opportunities for advertising. Recently, mobile games… Read More
2018-07-08 22:51
Most businesses marketing online focus on the traditional types of social media that everyone is expected to spend a lot of time on such as Facebook, Instagram and Twitter. Now big brands a… Read More
2018-06-27 18:07
Internet robots or bots are used to perform repetitive jobs or send automatic interactions online. Recent studies have shown that bots now account for more activity on Twitter than humans… Read More
2018-06-22 20:30
In the past metadata was crucial for SEO because it played a significant role in how a website was ranked in search engines. Meta data is basically code that you include your website that s… Read More
2018-06-19 19:17
Although your focus in marketing may be to always continue creating new content, there are some benefits to revamping old content. Some of your best content may perform well and get tons of… Read More
2018-06-17 19:07
Privacy policies have been changing rapidly as people are getting their inboxes flooded with requests to view new terms and conditions. Developers are changing their privacy policies in ord… Read More
2018-06-15 18:47
There are so many factors that can influence whether a new business succeeds or fails and one of those is the workplace culture that a company creates. If employees are not confident about… Read More
2018-06-13 18:32
The more effort, time and planning that you put into social media posts the more benefits you are going to see from them. It can be difficult to compete for attention online so you need to… Read More
2018-06-10 17:33
The world of design can be categorized in different ways and one of the distinctions that can be helpful to learn about is UI versus UX. When people refer to UX they are talking about User… Read More
2018-06-07 16:13
This is a guest post by Frank Vitetta who works as a freelance marketer for Metrilo.com.
Over the last few years, I have been increasingly involved in retention marketing and I have noticed… Read More
2018-06-07 02:29
Where your website is hosted can be just important as any other part of your marketing campaign. Without reliable service, your site might not be seen when it really matters, including holi… Read More
2018-05-31 18:42
There are many different types of content you can feature on your website but many businesses overlook the benefits of including case studies. They can be a great promotional tool that help… Read More
2018-05-30 18:41
Technology and innovation can change the world so rapidly that businesses often get left in the dust if they aren’t prepared for major shifts in consumer habits. The move toward mobil… Read More
2018-05-28 17:28
When coming up with a marketing strategy, businesses can benefit from finding and taking advantage of recent trending topics. Content marketing that incorporates trending topics can be more… Read More
2018-05-27 17:21
The concept behind seeding is to spread something over multiple areas in order to yield more results. The same is true of “content seeding” which in the world of digital marketi… Read More
2018-05-26 18:04
Most marketers know that the quality of your content is crucial in getting the best results from a campaign. Some businesses hire ghostwriters to produce content for their website, blog or… Read More
2018-05-25 17:42
Digital marketing encompasses a broad spectrum of different strategies that all contribute to increasing brand awareness. If your marketing plan does not include mobile technology in any wa… Read More
2018-05-24 21:39
I’m sure you’ve seen some emails come in from various companies with updates to their privacy policy over the last few weeks. If not you might be on a remote island with n… Read More
2018-05-24 20:10
As a business owner there are different options for how to approach your marketing strategies based on what will be more effective for your company. At some point you may have to decide bet… Read More
2018-05-23 20:52
There are a lot of pros and cons to remaining a niche company or deciding to branch out and reach a broader audience. Some businesses find that their niche works perfectly for them and help… Read More
2018-05-19 17:11
If your business is not necessarily in the newest and most exciting industry it might be more difficult to get people to read your content. A business that is producing content related to b… Read More
2018-05-15 23:31
The world of digital marketing can be difficult to navigate if you haven’t had much experience with it and aren’t familiar with the terms. Knowing key definitions can help you m… Read More
2018-05-12 22:01
One of the key strategies that businesses online usually focus on is getting more engagement from their audience on social media. Interacting and getting people to respond to posts can help… Read More
2018-05-10 21:42
SEO is a marketing tool that is constantly changing so marketers need to adjust their strategies fairly often to keep up. SEO is still a crucial part of building an online presence so busin… Read More
2018-05-08 21:44
Users on social media expect unique and engaging images that will draw them in and encourage them to respond to your post. This is sometimes best accomplished by a great graphic design that… Read More
2018-05-08 21:42
Instagram has responded to claims that the social media platform is bad for mental health by setting up their own “Wellbeing Team”. Recently a highly publicized survey revealed… Read More
2018-05-07 18:57
With the continuous emerging of cutting-edge technology like artificial intelligence and machine learning, the needs and demands of people also have changed. This has brought a paradigm shi… Read More
2018-05-07 18:25
Many people from all over the world are afraid of starting up their business ventures because of the myth that most startups do not last beyond a year. This has sadly made people give up on… Read More
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