Ever been scrolling through social media and seen a small business talking about how sales have skyrocketed because a celeb or major influencer mentioned their brand? You’ve probably t… Read More

Hey Siri, OK Google, Alexa! What’s voice search and why should I be paying attention? Voice search lets you carry out internet searches or commands by talking rather than typing. It is… Read More

If you’ve ever lost a few hours watching Instagram Reels of celebs, cat videos on YouTube or people dancing on TikTok, you’ll know how engaging video can be. So are you using it… Read More

This month, I checked out the webinar What’s in and What’s out in Social Media in 2024, hosted by Semrush. Hosted by industry experts: Cheska Castro, Jess Cook, Miri Buckland, an… Read More

Have you ever looked at people posting on Facebook and Instagram and thought I could make that post better? Perhaps you already rule the audience figures among your friends on social platfor… Read More

A Google Business Profile (GBP) is a free local listing on Google. It is a way to manage how your business shows up on Google Maps and in Search. It is most relevant and useful to businesses… Read More

A side hustle is a job someone takes on in addition to their primary job. For some, a side hustle can be a creative outlet. For others, it is a way to supplement your income. Whatever your m… Read More

Do you have a passion for all things social media? Do you thrive in a dynamic environment? Do you have a flair for the artistic and creative? Do you enjoy producing graphics, video, and writ… Read More

Are you looking for a gift to reward your in-house or contracting digital marketer for a great job this year? Perhaps you have a family member who works in digital marketing, and you’d… Read More

Planning for the holidays always involves big lists – there’s food and gifts to buy, travel to plan and events with family and friends to juggle. Planning your holiday marketing… Read More

If you’re a modern business you should have a digital marketing strategy. But even if you do, you might still struggle to come up with content ideas. There are people that can help you… Read More

Every business needs a good digital marketing strategy, whether you run it in-house or outsource to a digital marketing contractor or agency. But like any plan, there’s no real point t… Read More

A webinar is an amalgamation of the word’s ‘web’ and ‘seminar’. It refers to an online presentation over the Internet using webinar software. Participants can g… Read More

Do the blogs and social media posts you create follow a plan that makes sense for your business and drives things forward? Or do you find yourself posting in an ad hoc way, with bursts of co… Read More

If you’re relying on social media for your marketing, then you’re missing a huge opportunity. It’s amazing how many businesses aren’t building an email list and takin… Read More

Congratulations you’ve set up your digital marketing business. Now you just need some clients!  There are a few ways you can get clients as you begin your business. You can try on… Read More

We recently sat down to talk to Sarah, a graduate who has moved from being a vet nurse to becoming the Digital Marketing Coordinator at PetDirect, combining her experience as a vet nurse, an… Read More

Artificial Intelligence (AI) has raised concerns among many, because of its potential impact on jobs, lack of regulation, and ethics. I must admit, as a copy and content writer, when AI drop… Read More

Marketing is about exchange. In a general sense, commercial marketing is straightforward. For example, I will give you $2 and you will give me a chocolate bar. However, marketing for behavio… Read More

One of the coolest parts of working in digital marketing is the fact that the sector is always evolving and there’s always something new to get excited about. Let’s take a look a… Read More

Thinking about setting up your own digital marketing business? Leeann Bassett from Face Up Now says “surround yourself with experienced people.” Running your own digital marketin… Read More

When you’ve crafted an amazing blog post or gathered compelling data for an infographic, you want to maximise its reach. One effective strategy is to adapt and share your content acros… Read More

Do you want to be on TikTok? We had a chat with Rachel Klaver, content marketing coach, strategist, author, and columnist for Stuff, about some optimal strategies for TikTok marketing. TikTo… Read More

From the intricacies of crafting the right paid ad content or hitting a viral trend to knowing how to get the right keywords in the right places, everyone knows that to be a successful digit… Read More

Threads is a Twitter (“ahem” I mean X.com) clone app, developed by Meta’s Instagram team, that can be used for sharing text updates. You log in using Instagram; create text… Read More

It’s tempting to think that your brand needs to be on all of the social media platforms all of the time. But do you really? Probably not.  If you are working as a professional dig… Read More

Meet Stefania, a bright and bubbly graduate of our Diploma in Digital Marketing. Originally from Colombia, Stefa has made a fantastic career for herself after studying digital marketing… Read More

LinkedIn is the world’s largest professional network. If you want to expand your professional network, learn from other’s successes, engage in meaningful discussion, and get acce… Read More

For a long time, hardly anyone used LinkedIn. It wasn’t common to share content because it was seen as bland compared to platforms. Facebook, Pinterest and Instagram were more popular… Read More

If you’re in business then you need to be on LinkedIn!  Globally LinkedIn has around 900 million members. In New Zealand there are around 2.5 million people signed up and in the 1… Read More

Does anyone in New Zealand still use Twitter as part of their brand’s social media strategy? I asked several social media managers and the members of the NZ Social Media Marketing Face… Read More

Sai Chaitanya, a seasoned marketing professional with a passion for continuous learning, recently embarked on a journey to upskill herself in the field of SEO.    Through NZIE… Read More

Are you eager to upskill with our Digital Marketing Diploma but have some reasons holding you back? We debunk common misconceptions and answer your burning questions.    Considerin… Read More

Did you know that more than 2.6 million people use Instagram in New Zealand? That’s a huge potential audience to capture for your business! More than half of them are women, and t… Read More

You may recognise Cleo if you’ve been following NZIE for a while; she was Valedictorian of her graduating class and Content Marketing Coordinator at NZIE – working behind the sce… Read More

Facebook marketing is changing. While previously it was essential to have a Facebook page, now many marketers are putting their energy into Facebook groups.   The change can be attribut… Read More

Looking for your next digital marketing opportunity? Read on to find out how Kate secured a dream role.  Step into the world of Kate, self-proclaimed extrovert and digital marketing spe… Read More

As the world continues to shift towards digitalisation, digital marketing has become a highly sought-after skill set in New Zealand. If you are looking to pursue a career in digital marketin… Read More

Being a mother is one of the most fulfilling roles a woman can have. However, it can also be challenging to balance family and career.   According to Inhersight.com, “women tend t… Read More

As businesses look for ways to save money while increasing their revenue, SEO strategy (search engine optimisation) has emerged as a valuable investment with relatively low costs. &nbsp&hell…Read More

Keen to learn more about the average Digital Marketing salaries across New Zealand?  With the rising cost of living and record inflation levels, many employees are seeking a pay rise to… Read More

Shama, a trained actor and model, suddenly realised her passion for digital marketing through her Instagram content creation. Her intrigue led her to pursue a Diploma in Digit… Read More

Content marketing has come a long way over the past few years, with businesses and marketers realizing the importance of creating valuable content that resonates with their target audience… Read More

Caroline, the marketing coordinator at Kiwi Car Loans, recently completed NZIE’s SEO Strategy course, which was paid for by her boss. In this blog post, we’ll explore Caroline&rs&hell…Read More

Christchurch-based Sandy is the owner and director of Skin Bay, a small e-commerce store that sells skincare products and devices. We chatted with her about her experience studying NZIE&rsqu&hell…Read More

De Paul House is an organization that helps families who are experiencing homelessness to find a home. Melissa Britten works for De Paul House as their Receptionist/Administrator whilst jugg… Read More

As the marketing landscape continues to evolve, the demand for digital marketing skills has skyrocketed. This shift in marketing practices has forced professionals to upskill themselves and… Read More

TikTok has taken the world by storm. With over one billion active users, the social media platform has quickly become dominant in digital marketing. TikTok’s meteoric rise is not an an… Read More

Digital marketing jobs are more in demand than ever; as digital marketing has rapidly become one of the most important components of any business’s growth strategy. With more businesse… Read More

Mount Maunganui-based Digital Marketer Holly Shedden is passionate about Social Media Marketing. She studied NZIE’s Diploma in Digital Marketing to strengthen her CV in a New Zealand&r&hell…Read More

Introducing our Social Media Marketing guru, Matt Wort! With 6+ years of marketing experience, He has a BA in Creative Writing from MIT and has worked as a commercial writer, copywriter, acc… Read More

Ever wanted career advice from a Google employee? Look no further! Emma Shen Huang works in Google New Zealand as a Programmatic Media Lead. She has work experience across Japan and New Zeal… Read More

The development of AI technology has revolutionised the way we interact with machines. One of the fascinating applications of this technology is the use of AI chatbots, which can converse wi… Read More

Digital marketing is an ever-changing field that requires constant adaptation to stay ahead of the curve. As technology continues to evolve, so do the strategies used by marketers to reach a… Read More

We don’t have to tell you that TikTok is the number 1 entertainment app globally, influencing other social media sites to catch up to its highly addictive short-form video format.&nbsp&hell…Read More

Are you using LinkedIn yet? I’m not asking ‘Are you on LinkedIn?’, with a profile that lists your first job at Subway 15 years ago.   I mean are you using LinkedI… Read More

Digital Marketing Diploma allows business owner Chantelle to close her “skill gap” and equip her business for long-term success. Read her story here.  Chantelle was seeking… Read More

2023 has started with a bang for NZIE. NZIE gained a Category One status from NZQA (New Zealand Qualifications Authority), meaning that we are a Category One digital marketing school. Every… Read More

It’s hard to believe this star student ever had doubts about her abilities. Tracy Dallimore was named Valedictorian of her Digital Marketing course at NZIE – that is, the highest… Read More

Shaun Young found NZIE’s Diploma in Digital Marketing gave him a much needed foundation in Digital Marketing. The post Diploma Gives Shaun Solid Digital Marketing Foundation appeared f… Read More

Geni McCallum is an illustrator, photographer, graphic designer, writer, producer, podcaster and marketing consultant with over thirteen years of marketing and content creation experience in… Read More

Alison (Langley) Weir-Smith is a Website Pro. She’s the current tutor for Introduction to WordPress and E-Commerce in our Diploma in Digital Marketing. She has experience as a Website… Read More

Before NZIE's Diploma in Digital Marketing, Tracy Dallimore had "a lack of control, limited opportunities and ever-present regret needed addressing. I never wanted to lack the ability to hel… Read More

Jennelle chose to study Digital Marketing at NZIE to bridge the gap in her digital skills. Lucky for her, her boss paid for her course! The post Digital Marketing Study Saved Jennelle’… Read More

Josh Kim’s career was a “journey of snakes and ladders” before he upskilled in Digital Marketing with NZIE. The post Upskilling in Digital Marketing Leads Josh to Career Sa… Read More

Previously working in retail, Sally wanted to change her career path. She decided to take the plunge and study Digital Marketing at NZIE. The post Sally’s Career Change: Retail to Dig… Read More

Juliette Moore is the Director of Fulfilment at Harper Digital. Alongside her husband and business partner, Matt Moore, (and their very cute bunny rabbit mascot) she’s been working wit… Read More

Multiple digital marketing strategies will boost your business, but only if they’re cohesive! We discuss combining your digital marketing strategies. Read more. The post How to Effect… Read More

Looking for an SEO course in NZ? Look no further than NZIE's SEO Micro-credential. Meet your tutor, Bruno Hebling. The post Meet our SEO Strategy Course tutor Bruno   appeared first on… Read More

Start a blog, they said. It will be great for your small business brand and get you more visibility, they said. So you started a blog, and now, a couple of posts in, you’ve run out of… Read More

When you are a digital marketer immersed in SEO every day, it’s easy to forget that not everyone understands it as well as you.  But even though they might not grasp all the finer… Read More

For beginners, certain digital marketing terms, phrases, and other jargon cause confusion. To make things easier, we define ten key terms and phrases here. The post 10 Key Digital Marketing… Read More

There are several online tools to assist in your online success. From developing a strategy to implementation, we share some digital marketing & SEO tools. The post Best Tools for SEO … Read More

From optimised product pages to reaching new customers, this blog post looks at the key elements of digital marketing for e-commerce businesses. The post Digital Marketing Strategies for E-C… Read More

Bronwyn Burrows, a mum and business owner who is studying NZIE’s Diploma in Digital Marketing part time. Bronwyn was accepted into the Diploma course through her work experience as a b… Read More

Are you using Instagram in your digital marketing? Instagram is the seventh most visited site in the world right now, and one of the 10th most visited sites globally. I spent some time… Read More

More New Zealanders are embracing Te Reo Māori as part of our culture and heritage. Therefore, businesses are seeking to adopt bilingual marketing strategies.  As marketers, we hav… Read More

Meet Matthew Rhys, a mega successful graduate of NZIE’s Digital Marketing Diploma who found a fantastic role as a Graphic and Web Designer at Wilson Parking. The post How Digital Mar… Read More

If you’re looking to succeed in digital marketing, creating a GMB profile is a great place to start. Learn about the features and benefits it provides. The post Why Google My Business… Read More

As NZ digital marketing experts, we discuss some of the simple elements that create a user-friendly page experience to help small businesses. The post Key Tips for Creating a User-Friendly… Read More

How digital marketing strategy helps local businesses sneak ahead of the bigger competition online, without matching their enormous budget. The post How to Leverage Digital Marketing &… Read More

Online job sites are one of the most popular ways to find clients for your Digital Marketing business, but do they work? The post How to Find Work on Online Job Sites? appeared first on NZIE… Read More

Choosing an online strategy is difficult. To simplify things, we compare SEO and SEM to help you better understand how the strategies can benefit businesses. The post SEO Vs SEM: What&rsquo&hell…Read More

If you run a small business, whether a brick-and-mortar store or online, reviews are one of the best ways to boost your visibility, improve your reputation and encourage clients. … Read More

NZIE’s Digital Marketing Diploma took Chantelle from “off track” to Digital Ad Specialist & Business Development Manager. The post Digital Marketing Diploma Made Chante… Read More

Sheena designed her dream wedding and kickstarted her creative career in Digital Marketing with NZIE Diploma in Digital Marketing.  The post How Sheena Turned Her Creativity Into a Care… Read More

Terehia, NZIE’s Cultural Support advisor, offers 5 tips to stay culturally connected while studying online. The post 5 Ways to Stay Culturally Connected Online: Terehia Walker appeare… Read More

Meet Sally – Retail Management superstar who dipped her toes into Digital Marketing and loved it! The below is about Sally’s background before finding NZIE and discovering her pa… Read More

Digital marketing is an excellent career for anyone with children because you can choose your hours and complete all of the required work from home.  But when you work from home all the… Read More

Struggling with admin? Here are 8 online tools that every digital marketer needs to help you get things done efficiently. The post 8 Tools Every Digital Marketer Needs Now appeared first on… Read More

Web 3.0 is a big topic of conversation right now, but what will it mean for your digital marketing strategy? We the evolution of the internet & how it could impact digital marketing. Th… Read More

Social media advertising is becoming a crucial tool for businesses. We share some tips for choosing your platform & managing your social media campaigns. The post Understanding the Diff… Read More

Caitlin jumped into the world of Digital Marketing with NZIE’s Diploma in Digital Marketing, future proofing her career for her family. The post How to Future Proof Your Career With 3… Read More

Social media advertising is becoming a crucial tool for businesses. We share some tips for choosing your platform & managing your social media campaigns. The post Social Media Ads: Choo… Read More

Creating an SEO Strategy Beyond Keyword-Rich Content Across the world and in NZ, digital marketing has become an essential tool for getting businesses in front of the right audiences. For th… Read More

Wellington-based Georgia made the change from Graphic Design to Digital Marketing with NZIE’s Digital Marketing Diploma. The post Georgia’s Career Switch: From Design to Digital… Read More

Shirley has been working at NZIE for 14 years as a team leader, Head of Department, Program Leader and Well-being coach. The post Meet NZIE Wellbeing Coach Shirley appeared first on NZIE Read More

Access academic workshops, one-on-one tutor support, learning hubs, and time management workshops delivered by the NZIE Client Success Team.  The post Supporting Digital Marketing Stu… Read More

Measuring your Return on Investment (ROI) if you don’t make a profit can be challenging. We show you 3 ways how. The post How to Measure Digital Marketing ROI When You Work for an NGO… Read More

Kellianne wanted a career WFH. She switched from the travel industry to Digital Marketing, and never looked back. The post Christchurch-Based Kellianne’s Digital Marketing Success appe… Read More