2016-06-29 02:28
There are a lot of talks and hypes about customer personas for marketing and business but personally, I have never been a fan of it because I don’t think it helps to grow a brand and m… Read More
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A marketing blog for all marketing, advertising, search engine marketing, optimisation, branding, sales and business related news, knowledge and other interesting information - with marketing comics.
2016-06-17 04:49
Very cool, impressive but also scary marketing technology landscape!From http://marketingland.com/infographic-marketing-technology-landscape-113956 Read More
2016-06-15 01:00
Oh man, I love this brand bullshit blogpost from Bob Hoffmans' The Ad Contrarian. This is so funny and it is not just bullshit but scientifically true and a hilarious follow up to my previou… Read More
2016-06-10 05:33
If you are an online retailer, you should definitely download and read this report from WalkerSands Communication's Reinventing Retail: Four Predictions for 2016 and Beyond.Here I thought ar… Read More
2016-06-02 12:49
An interesting research I found - extract from 'Cold Calling Success -15 Tactics for Getting the Appointment By Victor Antonio'National Sales Executive Association Survey2% of sales are made… Read More
2016-05-27 06:44
Ok, we (I mean all digital/online marketers at the very least) all know what Heat maps are and what it is used for. If you don’t, very simply Heat Maps shows you EXACTLY (really?) wher… Read More
2016-03-19 18:53
--> Over the years, there have been tons of articles or research regarding marketing attribution. The most common talked about are first click/interaction and last click/interaction… Read More
2016-03-19 18:53
--> Display Advertising - The way advertising was meant to workDisplay advertising is an important component of the marketing mix and is a great medium to drive brand awareness, sal… Read More
2016-03-19 18:53
An interesting graph showing the different Google adwords marketing usage matrix dashboard on the following targeting, features or extensions currently available within adwords advertising:… Read More
2016-03-19 18:53
What Is The Average Click Through Rate (CTR)?Following on from my last post about the average bounce rate, I have decided to write about what is the average click thru rate (CTR) on differen… Read More
2012-12-29 11:35
--> So, you work in a search marketing agency, you are a search marketing professional and you thought that passing the Google adwords exams has made you think that you know everyt… Read More
2012-12-29 11:35
--> Want to know what search engines and browsers are popular in different countries as well as other online data and information? Below is a list of helpful resources and links that wi… Read More
2012-12-29 11:35
--> Want to know what search engines and browsers are popular in different countries as well as other online data and information? Below is a list of helpful resources and links that wi… Read More
2012-01-07 06:24
Many customers and people have asked me these questions before: “What is the average bounce rate of websites”? “Is my bounce rate good or bad”? In fact, I don&rsqu&hell…Read More
2012-01-07 05:33
Why waste time on something that you are not good at? Outsourcing to many companies and executives definitely looks like a good idea. Outsourcing is a business practice where companies ou… Read More
2010-04-22 12:11
Marketers and CEOs, how do you grow your brand or your company's market share & sales volume? A few years ago, I posted on my blog titled 'what is your marketing iq?' which has all the a… Read More
2010-04-22 12:11
Marketers and CEOs, how do you grow your brand or your company's market share & sales volume? A few years ago, I posted on my blog titled 'what is your marketing iq?' which has all the a… Read More
2009-10-21 10:15
No need to pay SEO agencies big money to optimise your website or keep searching the internet on how to do Search Engine Optimization (SEO) yourself. Google has now published its own SEO doc… Read More
2009-06-08 11:06
Over the years, I have been selling search advertising/marketing and one of the ways necessary to better sell especially to businesses that are new to search is to prove that it is a far mo… Read More
2009-01-16 11:59
Recently, I have been spending a lot of my time over the last few months, researching and experimenting, on how to get on the 1st page of the Google local business results. Many of my succes… Read More
2008-12-16 10:55
My company e-channel is now no.1 under Google's local business listings for keywords such as: search engine marketing Adelaide, search engine optimisation Adelaide, search engine optimisatio… Read More
2008-12-10 13:24
We now all know that there is brand increase by using Search Engine Marketing (SEM). This has been proven previously before a report titled brand lift of search conducted by Enquirosearch.co… Read More
2008-04-11 08:50
While there are differences between Search Engine Optimisation (SEO) and Pay Per Click (PPC). There are in fact a lot of similarities between the both of them. I have come up with a comparis… Read More
2008-02-19 12:04
Following are 20 keys to successfully marketing your product, service, and business online. 1. Have a professional, easy-to-navigate, quick-loading design. Hire a professional design firm or… Read More
2008-01-26 12:43
You gotta have a look at this Holland departmental store's website. Interesting and innovative web marketing. Take a look at HEMA's product page. wait a couple of seconds and watch what happ… Read More
2008-01-22 12:06
Video sharing sites for example YouTube and Metacafe seems to be the biggest hits in town especially with the younger and modern generations. These video sharing sites have also become the n… Read More
2008-01-15 06:50
For us marketers, we all do know or speak about as to how search marketing helps in increasing brand awareness or ‘lifting’ your brand. For the sales guys, this has been used con… Read More
2007-10-20 13:26
In my previous post, advertising frequency: how many times is it effective? I've discussed the number of times a user needs to see an ad before he/she will take action. In this case, the bes… Read More
2007-07-18 13:37
Wanna get stinkin rich? SmartCompany.com.au has an article today telling you the 10 ways to get dirty stinkin' rich by learning from the some of Australia's richest entrepreneurs. SmartCompa… Read More
2007-07-14 17:24
Corporate Social Responsibility (CSR) in its marketing form is call social marketing. CSR is about doing all the good things for the good of the organisation. Looking at it this way, it is r… Read More
2007-07-12 13:22
Bad communication is a problem. No communication is unforgivable.Productive and long lasting client relationships are nourished through frequent client communications.As an account/project m… Read More
2007-07-06 17:58
For too many years, Yahoo is always second, behind search giant Google. Yahoo has always been the follower of Google such as its successful adsense and adwords program. However, it looks lik… Read More
2007-06-21 13:37
Ambush (Guerilla) marketing as defined by brandchannel.com is a term for when one brand pays to become an official sponsor of an event and another competing brand attempts to cleverly connec… Read More
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