The schedule in 2020 will stick the new Minnesota stop in the slot after The Open, so maybe this is an aberration. But given the quality of the leaderboard (Brooks Koepka/Rory McIlroy final pairing), the final ratings for the WGC FedEx St. Jude were not good.
Paulsen from SportsMediaWatch attempted to compare them to both the old WGC Bridgestone (played in August) and the FedEx St. Jude Classic’s ratings (June). And the new WGC FedEx still fell shy of those events.
Last Sunday’s final round of the PGA Tour/WGC-St. Jude Invitational averaged a 1.6 rating and 2.31 million viewers on CBS, down 30% in ratings and 33% in viewership from last year (2.3, 3.45M), and down 11% and 13% respectively from 2017 (1.8, 2.66M). The 1.6 rating is the lowest for final round coverage of the event — previously the Bridgestone Invitational — since 2012 (1.3).
Numbers for pre-coverage on Golf Channel were also way down from the event’s ratings in the August/Bridgestone slot.
This post first appeared on GeoffShackelford.com, With GolfDigest.com - A Blog Devoted To The State Of Golf., please read the originial post: here