2017-07-27 09:38
Marty Neumeier in his book The Brand Gap says “A Retail package is the last and the best chance to make a sale”.
Its so true that when marketing uses words like “Brand Imag… Read More
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Barcodes In Packaging Artworks Blog
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Tags:
artwork
packaging
artwork creation
risk
artwork management
harmonization
senior citizen
regulatory
panel
designer
Barcodes are unique ID numbers with accompanying sequence of parallel lines of varying width, helping to identify products with which they are attached. The barcodes are scanned by optical machines like a barcode scanner or more recently a smartphone with camera having a supported barcode application. This allows for faster automatic checkout process of products to be scanned at POS (point-of-sale) in retail stores around the world. Product data is associated with each unique barcode number. Barcodes are extensively used in labelling of FMCG, CPG, Pharmaceutical, Cosmetics and Medical Device products among others.
There are multiple types of barcode which are created on top of labels. But the major two versions are Linear Barcodes and 2D Matrix Barcode.
Based on geographical locations, following are the two types of Barcodes which are widely popular:
• US & Canada : UPC-A
• Rest of the world: EAN-13
Following are the different formats of Barcode in use for Retail industry:
• EAN 13 •GS1 DataBar Limited
• EAN 8 •GS1 DataBar Expanded
• UPC-A •GS1 DataBar Expanded Stacked
• UPC-E •GS1 128
• GS1 DataBar Omnidirectional •GS1 U.S. Coupon Interim
• GS1 DataBar Truncated •M+S 7
• GS1 DataBar Stacked •Marks & Spencer
• GS1 DataBar Stacked Omnidirectional •Sick
• GS1 Datamatrix (2D)
Following are most widely used formats in Pharmaceutical and Medical Devices Industries:
• NDC / HRI
• Laetus Pharma Code
• CLF-8
• HIBC 39
• HIBC 128
• Paraf Italy
• PZN
• PZN8
GS1: GS1 is a non-profit international organization which primarily develops and maintains the Standards of Barcodes across multiple sectors. Companies need to first register themselves with GS1 and get a company id (Five digit number) from GS1 which will uniquely identify their barcodes. GS1 has over a million member companies across the globe.
The first two or three digits identify the country in which the manufacturer's identification code was assigned. GS1 prefixes do not identify the country of origin for a given product. The next 5 digits identify the Company which has purchased the barcodes. For a specific product, the barcode remains constant irrespective of country. Many countries have EAN coding authorities which regulate the use of retail barcodes.
Errors in Barcodes would lead to recalls and negative brand recall, which makes Barcode Recognition very important.
ManageArtworks helps you recognise the Barcodes used in an Artwork.
2017-03-23 07:10
Published on : March 23, 2017
Senior Citizens form 14% of the population in the US which is approximately 40 million consumers and is projected to increase to 72 million by 2030 and will be… Read More
2016-12-22 09:05
Published on : December 22, 2016
Warning Statements are seen in Foods, Drugs, Medical Devices, Cosmetics, Food Supplements, Kids Toys and practically everywhere.
The purpose of a warning sta… Read More
2016-12-15 06:13
Published on : December 15, 2016
It’s a sense of pride and joy when a designer sees his or her packaging design on the supermarket shelf. But this critical function in the Packaging Ar… Read More
2016-11-05 05:09
Published on : November 05, 2016
Here is what a job description for an Artwork Coordinator in a global company looks like
Ensuring delivery of packaging artwork for all brand portfolios acro… Read More
2016-10-31 04:16
Published on : October 28, 2016
Artwork System Sales Person: We are in the business of Artwork Management Software, etc. etc.
CPG Company Executive: What?!
That’s the first reaction fr… Read More
2016-10-20 12:53
Published on : October 20, 2016
Copy refers to written material, in contrast to photographs or other elements of layout, in a large number of contexts, including magazines, advertising, and… Read More
2016-10-13 05:30
Published on : October 13, 2016
This article is not to be confused with the Global Harmonized System of Classification and Labeling of Chemicals (GHS) standards, also called CLP in the EU wh… Read More
2016-10-06 05:31
Published on : October 06, 2016
Pharma and CPG companies initiate a packaging artwork or label creation process for many reasons. The following are some of the reasons a new artwork or a rev… Read More
2016-09-28 04:56
Published on : September 28, 2016
PDP is defined as that part of a label (or package) that is most likely to be displayed, presented, shown or examined under normal and customary conditions… Read More
2016-09-14 08:28
Published on : September 14, 2016
Continuing from our previous blog article (http://manageartworks.com/blog/brand-owners-and-pre-flight), we will talk about Fonts, Text and Line Widths and h… Read More
2016-09-07 04:46
Published on : September 07, 2016
“A stitch in time saves nine.”
These six words capture the essence of pre-flight. As with any process, the more upstream a problem is detected… Read More
2016-08-31 05:09
Published on : August 31, 2016
Many a marketers’ famous last words.
If you are really lucky and the designer is experienced and understands the print process and it’s a small cha… Read More
2016-08-24 05:15
Published on : August 24, 2016
In a letter to shareholders in 2002, the then Procter & Gamble CEO, A.G. Lafley used the term FMOT (“Eff Mot” – First Moment of Truth), t… Read More
2016-08-20 10:37
Published on : August 20, 2016
During the lifecycle of a packaging artwork, the team requires / creates several documents that support the final artwork. How does the team manage all the doc… Read More
2016-08-12 05:06
Published On: August 12, 2016
Making Sense of file types in an Artwork Lifecycle
Throughout the lifecycle of an Artwork there are various documents and files that are generated. Each of thes… Read More
2016-08-03 06:44
Published On: August 03,2016
Private labels are often positioned as lower cost alternatives to more widely known regional, national or International “Named” brands. Private label… Read More
2016-07-27 08:51
Published On: July 20,2016
Structured Product Label refers to the electronic document to be submitted by Manufacturers for Drug establishment registration and Drug listing information to US… Read More
2016-07-20 06:25
Published On: July 20,2016
The European Medicines Agency has announced on 6th July that the Agency will continue its operations as usual, in accordance with the timelines set by its rules an… Read More
2016-07-15 04:08
Published On: July 15,2016
Barcodes are unique ID numbers with accompanying sequence of parallel lines of varying width, helping to identify products with which they are attached. The barcod… Read More
2016-05-26 11:31
Published on : May 12, 2016
ManageArtworks was designed with Packaging Artworks and Labeling in mind. We are glad to release
ManageArtworks Version 1.5; This is just one step forward in help… Read More
2016-04-26 06:10
Published on : Apr 26, 2016
We are not talking about ownership in terms of copyright (this is a separate discussion) but who owns responsibility for an artwork correctness and the process.
I… Read More
2016-02-26 05:22
Is it with your agency? Is it in some shared drive? Is it in your laptop?
The fact is, it could be in all of the above. A quick survey of CPG companies’ capability to locate the latest… Read More
2016-01-27 06:58
Barcode Verification
ManageArtworks recognises the following Barcode types:
1. 1D Barcodes
a) Code39
b) EAN8
c) EAN13
d) Code128
e) UPCA
f) UPCE
g) RSSLimited
h) Pharmacode
i) MSI
2. 2D Bar… Read More
2016-01-21 11:37
Checklist
The system supports a checklist that can be used across all types of artworks. The checklist is managed and controlled by the admin user. The checklist is configured to include ite… Read More
2016-01-19 09:32
Pan, Zoom & Rotate
The PDF File can be rotated (clockwise and anti-clockwise, in multiples of 90 degrees).
The viewer also has options to Zoom, Fit to Page and to Pan across the artwork… Read More
2016-01-12 10:00
ManageArtworks comes with a powerful HTML5 viewer that is integrated with the Workflow and Asset Library.
The purpose of this viewer is to
View PDF Files on the browser without depending on… Read More
2016-01-07 09:09
Stock Information
Product re-launch, Regulatory changes and Competition are some of the reasons why artworks need to change. It so often happens that marketing or regulatory departmen… Read More
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