2016-12-13 13:08
On the last blog in the Big Data series we discussed employing the Content to Commerce model in the STB environment. In this section we cover the psychology and science behind data analytics… Read More
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Attribution, Analytics, Crm | Mtraction Blog
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retail ecommerce
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mTraction is a unified platform that provides Attribution data, Usage analytics & CRM for App Owners to help achieve key business priorities.
2016-12-08 05:58
In our last few blog-posts, in-app analytics for retail e-commerce apps has been at the heart of discussions and to ensure better clarity on the topic, we’ve taken the specific example… Read More
2016-12-06 14:01
The term Big Data emerged first on the horizon in 2001, strictly pertaining to the internet industry. In the next decade internet penetrated to an array of industries, Communication, being o… Read More
2016-12-05 10:15
When we say CRM, people immediately think of customer services and support, a random executive making calls, earning brownie points with the customers, selling them sweet deals or loyalty di… Read More
2016-12-05 09:29
For marketplaces like Amazon and Flipkart, tracking in-app events like ‘add-to-cart’, ‘checkout initiated’, ‘unfinished payments’ matter a lot. These even… Read More
2016-12-01 08:08
In continuation to our last blog-post about a step-by-step approach for monitoring relevant in-app events for retail e-commerce apps, let’s take the case of retail apps from… Read More
2016-11-29 10:33
In our last blog-post, we had talked about the significance for monitoring user-behaviour and choosing the correct metrics to understand the in-app user activities of users for retail e-comm… Read More
2016-11-22 07:46
It’s an exciting time to be in mobile commerce. With the increasing ease of access and availability of diverse products (or product categories) in-commerce apps, millions of users acro… Read More
2016-11-17 13:27
Social proof ( in this case user’s feedback) is a major factor in the psychological game of influencing people to buy your product, idea or apps. On the app stores 75% apps are free an… Read More
2016-09-26 10:41
iOS 10 came with some major changes and some minor tweaks. The rich media push notifications and a new way for users to interact with them are a whooping plus for CRM push notification… Read More
2016-09-08 12:58
Why should you use the Facebook SDK along with a third-party SDK partner?
When it comes to reaching out to a wide variety of audiences for promoting an App, most performance marketers turn t… Read More
2016-09-06 13:25
Analytics that matter for Travel Apps
When it comes to user engagement, travel apps (and related apps) have to focus around monitoring several key user events happening inside the app. In fa… Read More
2016-08-22 13:32
We understand that data is critical to app owners and marketers. An efficient mobile marketer can optimize marketing spends and increase revenue multi-folds by using data driven insights in… Read More
2016-08-03 14:03
Everything you need to know about App Retention
While most apps focus on user-acquisition in the initial phases of launch, the actual hard work begins when it comes to retaining the already… Read More
2016-07-28 08:36
Push notifications prove to be really useful for app owners and marketers, who are trying to effectively engage with their users. Today, almost every app is using push notifications to creat… Read More
2016-07-21 08:20
How sure are you about the quality of your mobile ad traffic source? With the rising cases of mobile ad fraud, it’s important to monitor a few key points that can help advertisers or m… Read More
2016-07-14 15:48
The boom in global m-commerce continues to bring in good news every year. According to a Business Insider Intelligence report, m-commerce is estimated to reach $284 billion (in sales) by 202… Read More
2016-07-14 09:40
A quick read on mTraction’s ‘Capture rich data’ feature
In our previous blog-post, we did a detailed take on how mTraction’s Cohort Analysis feature helps marketers a… Read More
2016-07-13 11:21
Do more with your data using Cohort Analysis
While monitoring the vital health statistics of apps, marketers and growth hackers rely heavily on user behaviour data. But there’s a big p… Read More
2016-07-13 06:34
A quick read to understand mTraction’s CRM-Re-engagement feature.
During a normal day, every mobile user comes across five to six push notifications or advertisements on their phone. B… Read More
2016-07-12 10:22
Fraud Analytics to the rescue of marketers.
With the ever increasing significance of mobile advertising, marketers are placing this medium at the top slot of their budget. According to a rec… Read More
2016-07-11 13:19
Learn about mTraction’s verticals
Nowadays, every business has its specific requirements. So, it has become very important for mobile marketers to pay attention to every minute de… Read More
2016-07-11 10:41
Everything you need to know about mTraction’s Segment
Gone are the days of ‘One size fits all’ marketing. Today, mobile marketers have understood the advantage o… Read More
2016-07-10 06:56
At a time when marketers need to constantly assess the effectiveness of their mobile ad campaigns, mobile app attribution has become the starting point for intelligent decision-making. In th… Read More
2016-07-04 10:43
With the increasing affinity of marketers towards mobile, it has become extremely important to track and measure the performance of marketing campaigns.
This has called for the need to have… Read More
2016-07-04 10:43
With the increasing affinity of marketers towards mobile, it has become extremely important to track and measure the performance of marketing campaigns.
This has called for the need to have… Read More
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