2023-12-18 20:08
Did you know that tax law allows businesses to deduct expenses that help them bring in new customers and keep existing ones? Any marketing or advertising expenses spent on campaigns to… Read More
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Bonafide Blog
blog.gobonafide.com
Tags:
marketing
hubspot
medical
competitor comparison
recession
expenses
comparison
businesses
energy
integrations
Bonafide is an online / digital marketing agency based in Houston, Texas that works with growth-minded businesses nationwide. Our blog serves up the latest and greatest in inbound marketing and sales to help you grow your business.
2023-11-08 17:45
From predictions by the Centers for Medicare and Medicaid that health expenditures will increase by 5.4% by 2031 to forecasting by the U.S. Bureau of Labor Statistics that employment g… Read More
2023-10-18 17:53
According to the Department of Energy,20% of all U.S. electricity is currently generated by renewable sources, with resources available to provide 100 times the nation’s annual e… Read More
2023-09-27 16:26
In today's digital age, the internet has become an integral part of our lives. In fact, according to Pew Research's latest information, 93% of Americans use the internet. From shopping… Read More
2023-07-12 14:49
What are Competitor Comparison Pages? Read More
2023-06-28 13:30
Why Keywords are King Read More
2023-06-13 18:48
You've made the great choice to use HubSpot. Congratulations! But now you're looking at the rest of your techstack and trying to figure out how your existing processes can be moved or… Read More
2023-05-23 16:15
If you've heard of HubSpot, you probably already know it's an all-in-one marketing, sales, and service platform that provides businesses with a suite of tools to manage their customer… Read More
2023-03-22 19:48
What is SEO Optimization and Why Does it Matter? Read More
2023-02-22 17:43
Finding creative ways to market when pursestrings are tight is an important skill for any marketer. Even when you’re facing a squeeze on internal budgets or a widespread economic… Read More
2023-01-25 17:15
Web3 Terms Every Marketer Should Know
As the world anticipates the adoption and implementation of Web3, many questions remain about how it will affect businesses and individuals. Howe… Read More
2023-01-11 18:08
It is possible that you’re reading this and asking yourself, “What is Web3?” or maybe even “Web3, I didn’t know the web had numbers.” So, let’… Read More
2021-01-22 15:00
Whether you’re a small business owner or a top executive at one of the largest enterprises in the world, it’s likely that you didn’t escape 2020 unscathed by the p… Read More
2020-04-23 14:30
Introduction
Your goal is to improve both quality and efficiency in care, yet your healthcare information technology (HIT) business isn’t growing at the clip you’d li… Read More
2020-03-25 21:23
As a business owner, I’ve gone through a bit of an emotional roller coaster over the past couple of months as this whole COVID-19 pandemic has and continues to play out Read More
2019-06-20 18:28
Imagine that you’re standing in line at a vendor booth at an industry trade show.
You’re waiting your turn to talk to the sales rep of a company that your firm is consi… Read More
2019-04-25 19:42
It’s a digital universe out there. Almost every search for a product or service, whether it’s B2C or B2B, begins with a search engine. Nearly 95% of customers in the B2B… Read More
2019-04-12 13:35
Yes, B2B companies should be using social media. In fact, it is easy to make the argument that B2B companies are better suited for social media marketing than B2C companies. Think a… Read More
2019-03-28 16:28
Business is the ultimate sport. Every day, we coach a team of over 1,000 full- and part-time employees to win against the ultimate opponent: the marketplace. To stay ahead of the… Read More
2018-12-03 15:00
Thanks to Bonafide I recently wrapped up an 8 week pipeline generation boot camp with Dan Tyre (@dantyre) and connected with an invaluable Lion network at HubSpot Project LION Read More
2017-04-01 03:14
Our client CourthouseDirect.com is an innovative SaaS technology company that provides online access to courthouse documents. Since its founding in 1999, the Houston-based business… Read More
2017-03-13 13:00
Sales and marketing are two very different worlds—or are they? While unique in their work styles, these two essential business functions share the same goals: closing leads an… Read More
2017-03-06 14:00
As CEO, you need to know what’s going on in your company. Your daily decisions depend on it. But let’s face it - your marketing efficacy isn’t always easy to see… Read More
2017-02-27 14:00
We all love to see solid marketing ROI; it’s the bedrock of every business. But too often, your return on investment is buried deep beneath layers and layers of data. If your… Read More
2017-02-20 14:00
Digital marketing has taken the virtual world by storm. Its initiated new ways of connecting with people by tapping into the things they care about. But with the focus on digital… Read More
2017-02-13 14:00
Inbound marketing is a powerful avenue for driving ROI, but let’s be honest: it can also be a seriously complex undertaking. Still, you’ve heard that more companies are… Read More
2017-02-06 14:00
You sell better when you stop selling Read More
2017-01-30 14:00
With new brands cropping up at every turn, doing “branding” right is more necessary now than ever before. After all, your brand sets the course for how your customers wi… Read More
2017-01-23 17:00
Online, everything moves faster. Information, news, transactions - if you blink, you'll literally miss something Read More
2017-01-16 14:00
You’re targeting your audience, generating awareness, nurturing leads, and seeing conversions trickle down the funnel. Sounds like every marketer’s dream, right? But t… Read More
2017-01-09 14:00
In digital marketing, project management is a key component of your clients' successes. Getting their projects done on time and on budget is of the utmost importance to them an… Read More
2017-01-02 14:00
It’s official: the new year is here. And for nearly 92% of Americans, that means making resolutions that you will fail to keep. But, let’s be honest - we’ve all be… Read More
2016-12-26 14:00
Too often, databases are where good data goes to die.
When it comes to customer databases, many businesses are savvy enough to know that they should have one. The problem is, once… Read More
2016-12-19 14:00
If you’ve been in the business world for any length of time, you’ve likely heard that inbound marketing is one of the best tactics for developing a relationship and clos… Read More
2016-12-12 14:00
Imagine your ideal customer.
Now do that several times over, and you’re on your way to creating your very own marketing personas Read More
2016-12-09 14:00
In the midst of what seems like an impossible information overload, marketing trends are constantly changing. Social media, inbound marketing, search engine optimization, content… Read More
2016-12-05 14:00
Your digital marketing strategy should never be left to chance. With so many businesses cropping up left and right with innovative new products, it can be an uphill battle for even… Read More
2016-11-30 14:00
And so, we celebrate another successful INBOUND conference in Boston.
INBOUND16 ran like a well-oiled machine, at least as far as I could tell. There were some upsets, some very pl… Read More
2016-11-28 14:00
Marketing and sales teams don’t always agree.
Does this sound familiar? Your marketing team feels like they send lots of great leads to the sales team, but sales doesn’… Read More
2016-11-21 14:00
In the age of media, native advertising and guerilla marketing, referrals and online reviews are still one of the most effective forms of advertising. But trying to persuade people… Read More
2016-11-14 16:00
You already know the importance of a comprehensive marketing plan. It’s a tangible, measured approach to your business’ key marketing initiatives, helping you expand you… Read More
2016-11-07 14:00
Goals are a must for any business. But unfortunately, not all goals are created equal. If your milestones are broad or vague, you might as well have no goals at all.
Sounds harsh, doesn&r&hellip…Read More
2016-10-31 13:00
For most people, the holidays are the perfect opportunity to spend time with friends and family, shop the season’s best sales, and enjoy some hard-earned days off. For many B2… Read More
2016-10-24 13:00
Over the last five years, marketing automation has seen the fastest growth of any CRM-related segment – and with good reason. According to Sirius Decisions, average sales cycl… Read More
2016-10-17 13:00
So, you’ve decided to invest in your marketing strategy. Awesome.
Next comes the challenge of determining which tools to invest in. After all, there are a ton of tools out th… Read More
2016-10-10 13:00
“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.”
Sound like a familiar concern? Here’s the kicker - that famous… Read More
2016-10-03 13:00
When you hear “local marketing”, what comes to mind? Is it that cupcake shop down the street from your office with weekly 2-for-1 specials? Or maybe the gym your friend… Read More
2016-09-26 13:00
Video marketing has always seemed like the go-to tool of the business-to-consumer (B2C) realm. Despite the growth in online video, business-to-business (B2B) companies haven’t… Read More
2016-09-19 13:00
Think about the last time you saw an advertisement online. Was it a pleasant experience? Did you enjoy it?
If you’re part of the vast majority of people browsing online, then… Read More
2016-09-12 13:00
Content. It’s the heart and soul of any strong inbound marketing campaign.
Think about it – without content, what would you be promoting on social media? How would you… Read More
2016-09-06 13:00
Imagine: You’re pouring money into a problem, but you have no idea how to determine if you're actually doing anything to solve it.
You hope you are. And you know that&nb… Read More
2016-08-30 13:00
Savvy business owners should be familiar with the buyer's journey. It's basically the steps a potential customer takes before becoming an actual paying customer. A big part of this… Read More
2016-08-22 13:00
Measuring return on investment (ROI) in marketing is sort of like finding the Yeti - much talked about, theories abound...but there's little conclusive documentation Read More
2016-08-15 13:00
Inbound marketing isn’t a new concept to most digital marketers, but it is still making it’s way to businesses of all sizes around the world. Businesses are adopting inb… Read More
2016-08-08 12:00
There’s a lot of advice for social media marketers floating around the wilds of the internet. Good advice. Conflicting advice. Difficult to parse advice. Questionable advice… Read More
2016-08-01 12:00
Marketing has changed since the days of big brands spending big money on billboards, commercials, sponsorships and the like. Although it’s become infinitely easier for busines… Read More
2016-07-29 16:45
You know what’s great about marketing in 2016?
It’s the fact that it doesn’t take a massive chunk of change to do it anymore. A small construction compan… Read More
2016-07-25 13:00
Your website metrics aren’t simply a bunch of numbers you use as bragging points...they are the information you use to understand your visitor’s behavior. They tell y… Read More
2016-07-22 19:27
Understanding website metrics is critical to the success of any inbound marketing campaign. The reason is simple: The more information you have about where your visitors are comi… Read More
2016-07-18 14:00
Today’s buyer expects to get what they want, when they want it.
But this isn’t only true for products and services -- it works for content, too Read More
2016-07-11 15:00
People are predictable.
This is a good thing; it means you can use that predictable behavior and basic psychology to build your web presence. Once you learn the how and why behind… Read More
2016-06-27 15:00
“
With ever-increasing knowledgeable buyers waiting longer to engage, sales has to transition from being a 'product pusher' following a process, to an insight 'provider'… Read More
2016-06-17 12:00
Wouldn’t it be great if you could spy on your competitors and find out why they’re getting more traffic, leads, and sales than you?
Or to find out what is and isn&rsquo… Read More
2016-06-03 13:00
It seems that about every five minutes, someone releases a new SaaS (software as a service) productivity tool begging for your attention. Finding and choosing the perfect tool out of… Read More
2016-05-20 13:30
Many medical professionals cringe when they hear the words "healthcare business"—they think of themselves as healthcare providers first and businesses second (if at all). But… Read More
2016-05-06 12:00
If you think your healthcare website is just an online brochure that most people won't read, anyway...
You're missing out.
Sure, you want it to tell people where you&rsq… Read More
2016-04-22 21:52
As a business owner, you’re probably consistently beaten over the head about the value that a blog can bring to your business – as well you should be. A great blog… Read More
2016-04-07 17:19
Inbound marketing is the new-school answer to the age of digital media and online business. It teaches us to use our fancy online tools to drive traffic (and then leads, and then cu… Read More
2016-03-11 16:32
Ever Googled medical practices in your city and wondered why some rank higher than others? It's not luck; clinics that rank better invest in content marketing and search engine opti… Read More
2016-02-15 13:00
How do your customers find your business?
Do you have an intentional sales funnel set up for them? Are you networking with them at their local hangouts? Maybe you’re putting… Read More
2016-02-11 13:00
You know what’s great about marketing in 2016?
It’s the fact that it doesn’t take a massive chunk of change to do it anymore. A small construction compan… Read More
2016-02-09 20:00
A lot of doctors only see their website as a digital business card - what they do and where they’re located. Little do they know they’re missing out on one of the most p… Read More
2016-02-01 14:00
What feeling do you get when you think of your sales team?
When you think about the way they do what they do, what comes to mind? Hopefully, you have nothing but good things to sa… Read More
2016-01-01 02:43
Migraine Relief Center was founded in Houston, Texas by two brothers, Drs. Mark and Christopher Khorsandi. The board-certified surgeons, armed with their proprietary migraine treatm… Read More
