2018-01-29 21:18
rais - customer insight, CRM and more
Data Strategy has become an important part of business strategy within e-commerce and beyond. But, even if you already have an effective data strategy i… Read More
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Blog - The Rais Customer Converter Marketing Blog
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The rais Customer Converter Marketing blog has articles on customer retention, acquisition and insight and tips on selling more by optimising your Marketing
2018-01-22 09:49
rais - customer insight, CRM and more
What may surprise new etailers is just how much data they need to get to grips with. There is A LOT of data processing that goes into running a successf… Read More
2017-09-29 20:22
rais - customer insight, CRM and more
The deadline to be compliant with the new General Data Protection Regulation (GDPR) is fast approaching. But many businesses are still yet to get fully… Read More
2017-08-29 20:22
rais - customer insight, CRM and more
The General Data Protection Regulation (GDPR) is coming in across the EU next year and it’s going to have an impact on almost every business. GDPR… Read More
2017-07-07 10:23
rais - customer insight, CRM and more
For multi-channel and online-only retailers, big data has offered a huge opportunity. The opportunity to better shape conversion funnels, fine-tune mark… Read More
2017-02-17 12:20
rais - customer insight, CRM and more
Help your customers to help yourself. Great SEO is all about supporting your customers – answering their queries, giving them a meaningful shoppin… Read More
2016-12-14 20:08
rais - customer insight, CRM and more
Getting new customers is vital for any small or medium-sized business selling online. Retention of existing customers is important too – perh… Read More
2016-08-15 05:45
rais - customer insight, CRM and more
We see this a lot and it makes us angry! E-commerce sites encourage visitors to sign up to email newsletters, but which don’t bother to send… Read More
2016-07-30 14:53
rais - customer insight, CRM and more
Retail marketing July 2016 – here’s a collection of the best retail marketing articles we’ve found over the past month. Short sum… Read More
2016-07-25 18:03
rais - customer insight, CRM and more
When talking about conversions, many business focus too much on sales conversions. However conversions aren’t simply purchases; they can be anythi… Read More
2016-07-19 13:11
rais - customer insight, CRM and more
The importance of customer online reviews cannot be underestimated. Vital for every business, in every sector, online reviews are particularly impo… Read More
2016-07-14 11:55
rais - customer insight, CRM and more
If you’ve decided to start selling online or perhaps want to switch from the platform you’re currently using, it can be hard to know what ty… Read More
2016-07-11 08:08
rais - customer insight, CRM and more
As a leading platform for ecommerce businesses to harness the power that lies within their customer data we’re delighted to announce that we… Read More
2016-06-29 20:38
rais - customer insight, CRM and more
Retail marketing June 2016 – roll up, roll up, here’s our latest collection of the best retail marketing articles we’ve foun… Read More
2016-06-29 15:20
rais - customer insight, CRM and more
Many ecommerce businesses we talk to ask us how to keep customers coming back in the most effective ways possible. They correctly understand t… Read More
2016-06-25 10:35
rais - customer insight, CRM and more
In the business world, data is imperative. Whether its data from unique visitors, social media followers or those who have clicked in a link, data is a… Read More
2016-06-19 16:01
rais - customer insight, CRM and more
The power of a landing page cannot be underestimated. Home pages are important but they’re not always the first page a visitor sees. Landing pages… Read More
2016-06-14 17:19
rais - customer insight, CRM and more
For ecommerce businesses, data is the king in the marketing castle. Allowing them to hit the customers they need to with extremely targeted messages to… Read More
2016-06-06 16:15
rais - customer insight, CRM and more
Whether you’re a startup or an established company, social media is an important part of your business. Whether you like it or not, social media h… Read More
2016-06-06 16:15
rais - customer insight, CRM and more
Whether you’re a startup or an established company, social media is an important part of your business. Whether you like it or not, social media h… Read More
2016-05-27 15:39
rais - customer insight, CRM and more
Retail marketing May 2016 – we’ve curated another collection of the best retail marketing articles we’ve found over the past… Read More
2016-05-27 08:57
rais - customer insight, CRM and more
For businesses, customers are the single most important element of their business frame. Bad customer service is one of the main reasons businesses suff… Read More
2016-05-14 15:12
rais - customer insight, CRM and more
Want to make more money? Who doesn’t? Whether you’re an agency or a freelancer, winning new clients and retaining revenue from existing ones… Read More
2016-04-30 14:05
rais - customer insight, CRM and more
Here are the best retail marketing articles we’ve found in the month of April, 2016. Our summarised views on each article are below.
Leapfr… Read More
2016-04-21 10:32
rais - customer insight, CRM and more
We frequently get asked, “why do companies buy rais? What do they get?”
There are a number of reasons why. But one of the main ones boils do… Read More
2016-04-15 11:26
rais - customer insight, CRM and more
Before we plough into this article, let’s define sustainability in a business context. It is when a company seeks: “to meet the needs o… Read More
2016-04-08 10:08
rais - customer insight, CRM and more
In our previous article on ecommerce data planning we covered the three questions you need to ask yourself when you embark on a customer… Read More
2016-04-05 13:08
rais - customer insight, CRM and more
The online consumer decision making process is influenced by many external and internal factors. The diagram below highlights all aspects of t… Read More
2016-03-31 12:26
rais - customer insight, CRM and more
We’ve curated articles we deem to be the best for retail marketing March 2016 and summarised them for you below.
Over-Categorization: Avoid Implem… Read More
2016-03-29 13:10
rais - customer insight, CRM and more
Ecommerce retailers can influence online consumer buyer behaviour in a similar way to their offline counterparts despite working in a more&nbs&hell…Read More
2016-03-29 13:10
rais - customer insight, CRM and more
Ecommerce retailers can influence online consumer buyer behaviour in a similar way to their offline counterparts despite working in a more&nbs&hell…Read More
2016-03-24 13:08
rais - customer insight, CRM and more
Think of the best person you know at planning? What makes them good? Chances are they’ve got good attention to detail and they’re metho… Read More
2016-03-22 11:38
rais - customer insight, CRM and more
Everyone has their own tips and tricks when it comes to digital marketing. However, some of these strategies are less used than others. These are… Read More
2016-03-18 14:39
rais - customer insight, CRM and more
While the beginning of some marketing trends are hard to pinpoint, others are crystal clear. SEO falls into the latter category, with the world introduc… Read More
2016-03-15 10:04
rais - customer insight, CRM and more
Logic and precision are in the spotlight this spring, with customer conversion and communications tool, rais bringing a scientific approach to intellige… Read More
2016-03-11 14:43
rais - customer insight, CRM and more
Whatever the product or service, customers always lie at the heart of any business. Even when you’re a B2B, clients are still key. Attracting… Read More
2016-03-07 14:28
rais - customer insight, CRM and more
Strategic, relevant and inherently valuable, content marketing is a powerful technique used to attract, retain and trigger profitable customer action. O… Read More
2016-02-27 08:21
rais - customer insight, CRM and more
We’ve collected the best retail marketing articles from the past month and summarised them for you below. Check them out.
Are consumers buying thr… Read More
2016-02-27 08:21
rais - customer insight, CRM and more
We’ve collected the best retail marketing articles from the past month and summarised them for you below. Check them out.
Are consumers buying thr… Read More
2016-02-24 18:16
rais - customer insight, CRM and more
Email marketing can be wildly successful, and it’s a channel you can control much more directly than things like social media and AdWords. But man… Read More
2016-02-18 10:48
rais - customer insight, CRM and more
Success on social media is a like walking a tightrope or balancing a see-saw. Typically the success of social media engagement for brand and businesses… Read More
2016-02-15 13:09
rais - customer insight, CRM and more
In this, the final article of our series on improving conversion rates for e-commerce sites, we look at how to create a smooth … Read More
2016-02-12 10:46
rais - customer insight, CRM and more
Blogging has become a popular hobby and a business necessity for traffic generation while also serving as an easy platform for adding regular content up… Read More
2016-02-07 15:11
rais - customer insight, CRM and more
Content is a powerful traffic generating tool for any online business – especially retailers. We often see whole marketing and sales strategies bu… Read More
2016-02-02 17:36
rais - customer insight, CRM and more
Welcome to our third installment of this series of articles on improving website conversions for e-commerce businesses (click here to visit the first an… Read More
2016-01-28 13:06
rais - customer insight, CRM and more
Direct Mail. It is not high on every modern retail Marketer’s priority list, given the lower cost digital channels you can reach your customers th… Read More
2016-01-21 17:44
rais - customer insight, CRM and more
If you’re a retailer and want to improve Customer Engagement then read on. We’ve co-developed a tool with retail-focussed dig… Read More
2016-01-15 14:03
rais - customer insight, CRM and more
Welcome to the second part in our series of posts designed to help you improve website conversions. The next aspect of any website we believe is vital t… Read More
2016-01-13 15:26
rais - customer insight, CRM and more
We at rais have recently reported a 157% increase in conversions for one of our e-commerce retail clients who is using rais to get smart about… Read More
2016-01-12 12:58
rais - customer insight, CRM and more
One of hardest questions you have to try answer as an e-commerce business or manager is why customers come to your website, but fail to buy? Y… Read More
2016-01-11 15:34
rais - customer insight, CRM and more
There are brands, and then there are the super brands. Brands that you hear about constantly, not just from their advertising or clever product placemen… Read More
2016-01-07 14:56
rais - customer insight, CRM and more
At rais, the customer intelligence and CRM platform, we’re urging retailers to offset the January sales slump with a fresh new approach to email m… Read More
2016-01-01 12:53
rais - customer insight, CRM and more
The subject of partnership marketing can seem a little opaque to the small business. When you’re focused growing your brand within a target market… Read More
2015-12-30 12:15
rais - customer insight, CRM and more
A shiny new CRM system, whether it’s an entirely new platform for your business or an upgraded replacement for your current solution, can be a big… Read More
2015-12-15 12:00
rais - customer insight, CRM and more
The marketing world is ablaze with the resounding importance of online brands and businesses capitalising on the use of social media. Though we’d… Read More
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